Top Three Signs Your E-commerce Site Needs Redesigning

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The design of your e-commerce website can significantly influence your sales and customer experience. A website design should be user-friendly that is also modern and attractive. A website that has not been updated for a long time can lead to poor functionality. With an updated design, your advertising efforts will be successful.

But how can you understand when your website properly serves your clients or needs updating? There are a few aspects that you must notice to analyse your site, and it all comes down to how clients are now treating your site. This is called user experience, and it’s key for your website designer in Coulsdon to make it count when finding ways to increase your online sales. Here are the signs that your e-commerce site is in need of some web design.

When Your Website Is in Need of Some Design?

 

Your site is difficult to use

A website design’s most crucial advantage is its user experience. An e-commerce website should be user-friendly so customers can easily find what they need. They will leave your site immediately if they can’t find the product they want quickly. However, this can be fixed with an efficient website design. Consider your prospective clients and see whether they can find the needful quickly.

Your search engine rankings are subpar

When it comes to boosting search engine rankings, website design plays a critical role. For search results pages, Google doesn’t only verify the written content. UX plays a significant role in your site ranking as well. Also, your site needs the implementation of an effective SEO strategy. SEO raises your website’s visibility in search engine results pages (SERPs), boosting website traffic and sales.

Your site is extremely slow

The first problem with a slow website is that users may lose interest and leave it out of frustration. This implies that if the website is not speed-optimised, potential customers can leave. Furthermore, a lot of search engines penalise websites with sluggish load times by placing them lower on their search engine results pages (SERPs). This restricts access to potential clients and further lowers visibility. Your website redesign should focus on making it faster and more user-friendly for customers.

 

If you are searching for an experienced and competent ecommerce website designer in Coulsdon, look no further than Media & More Ltd. Our expert team of web designers can deliver a website that looks excellent, is user-friendly and can help you generate more sales. To know more, get in touch with us today.

 

 

 

Common Mistakes You Must Avoid When Designing a Website

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Designing a website needs an individual to be creative. Understanding the project’s scope is important before you start working on a website or designing a new one. You can hire an expert for the best website design services. Here are some of the common mistakes in website design.

Avoid These Designing Mistakes To Develop a User-friendly Website

Overloading

Using various types of fonts, incompatible colour palettes, scattered images, and other elements can overload a website. Try to stick to a single style and avoid choosing more than two or three colours wherever possible. 

Poor Structure

Messy pages are one of the biggest mistakes when designing a site. This includes a curved layout, a jumble of blocks with content, inconvenient navigation, button inaccessibility, and other important elements. Hence, designing a site that makes its visitor understand the entire structure is vital. You can also create a map if a site is complicated. 

Pop-ups

Well-designed pop-ups can indeed benefit your business. But frequent pop-ups can irritate users. Avoid overlapping the content and use reasonable-sized banners. It will help users to gather the required information. 

Poor Quality Linking & Inappropriate Images

Links that are not clearly visible to the users can annoy them. Ensure using high-quality links and images on your site. Besides, also make sure that those links are relevant and do not confuse visitors or divert their focus. 

Infinite Page Scrolling

This can be ideal for engaging users to explore everything about a site in-depth. Scrolling is also ideal for mobile devices. But it also doesn’t always display accurate data. Hence, ensure to use the scroll while attaching materials to the top. It will give users enough information without downloading all the pages.

Slow Loading

This can have a negative impact on the visitors of a site. Problems while loading a page are the main reason many sites remain abandoned. You can optimise the image size to reduce download speed. Besides, web-based tools can also provide insight into your site and improve the download speed. 

Lack of Optimisation for Search Engines

Just completing a web-design course isn’t enough to create an impactful website. Ensure using unique texts on the site on all the pages. 

Media & More is a leading company providing quality services for website design in Horsham. Contact us today to learn more about our services. 

 

Why Maintaining Visual Hierarchy Is Important In Web Design?

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Visiting a website and not finding what you are looking at indicates a poor visual hierarchy. Positioning is important to boost your website performance. You can hire experts for impactful website design in Surrey. Here’sHere’s what you should know about the visual hierarchy.

Importance of Visual Hierarchy

To understand the significance of visual hierarchy, first, you should know what it is.

What is Visual Hierarchy?

It is the principle of arranging elements in the relevant order, considering their importance on a page. On average, a person will spend nearly 8 seconds to ascertain whether it’sit’s relevant. From menu and logo positioning to placing buttons and icons, everything must be arranged in a pleasing way to facilitate the audience.

What are the principles of Visual Hierarchy?

Seven principles of the visual hierarchy include:

  1. Position
  2. Size
  3. Colour
  4. Alignment
  5. Contrast
  6. Proximity
  7. Typography

Content must be easy to find and logically structured to provide a positive user experience. Let’sLet’s learn these principles in detail below.

  1. Positioning

Most humans generally read left to right and start from the top. Generally, the human eye follows two patterns to quickly absorb information, whether it’s a website, illustration or something else. These two usual paths are Z-shaped and F-shaped.

Z-Pattern: With this pattern, the user first scans horizontally throughout the page where there is vital information and then moves diagonally towards the lower section of the page.

F-Pattern: This pattern is typically applied for reading text on heavier pages. With the F-pattern, the user typically starts reading the headlines first and moves down the page’s left side looking for important headers, bullet points or numbers.

  1. Size

Size also plays another important role, representing a sense of hierarchy. It helps search sections and build an organisation within the image or text the user looks at. The best example is an offer or deal’s terms and conditions section. They are significantly small in size as companies don’t want to draw customers’ attention to them.

  1. Colour

We can assume the colours psychology in the visual hierarchy to encourage our users to act in a certain way. You can use visual hierarchy to stir up the action with:

Use contrasting colours for contrasting themes across the content.

Save the eye-catching colour from your brand’s palette for calls to action and buttons.

Keep important information in the same colour throughout the content.

  1. Contrast

This strategy is best seen in magazines. Use assets and colours contrasting to your brand to signpost essential information to users.

  1. Alignment

It’sIt’s essential to keep your content digestible. For example, Format important information with a central alignment rather than a left-handed one.

  1. Proximity

Using proximity and space is crucial in separating content or bringing it together, whether it’s a minimalist, single page or flat website design.

  1. Typography

The right pairing of typefaces can provide a website with its uniqueness.

Media & More provides the best services for web design in Surrey. Contact us today or check our website for more information.

 

 

 

 

 

 

 

 

4 Important Things to Consider While Ordering Branded Workwear

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4 Important Things to Consider While Ordering Branded Workwear

Are you thinking of purchasing branded workwear for the employees of your company? It is unquestionably a good prospect. Branded workwear helps to promote the company positively. When an employee wears a dress with the company logo on it, it surely shows the level of commitment and attachment that the company has to the employees. However, before you decide to buy branded workwear in Coulsdon, make sure that you keep a few points in mind.

What are the important things to consider while ordering branded workwear?

Type of branded workwear

You must clearly envision the type of workwear you want for your company. More than merely putting a logo is required. The workwear you’re selecting must align with the goals and vision of the company. Moreover, remember the comfort level of the employees wearing the branded dresses. If the employees are uncomfortable, they will not wear the same.

Design of branded workwear

Once you’ve decided on the types of workwear you want, check the designs that suit your personality. You must also consider colour and design while selecting branded workwear. Focus on selecting a neutral colour. Companies often prefer embroidering the logo on T-shirts. You can also get the same printed if you feel like it.

Cut, measurements and fittings

Remember that men and women will wear the same whenever you choose branded workwear. Make sure you go for unisex cuts and keep a standard measurement when selecting the dress materials. Polo or formal shirts are generally unisex in cuts and measurements. Selecting them will be a practical option.

The material used in branded workwear

Consider the fabric choices when opting for branded workwear. You’ll often find employees complaining about the poor quality of fabrics used for branded workwear. Opt for a piece of good quality fabric to satisfy the organisation’s employees. You can choose cotton which everyone likes wearing.

You may need a multi-coloured logo printed on the workwear or a single-coloured logo embroidered. The choice depends on the affordability of the company as well.

For quality design for your branded workwear in Coulsdon, approach Media and More. We supply good quality and visually prominent workwear for your employees. To know more, check our website.

5 Points to Consider When Designing a Logo For a Website

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5 Points to Consider When Designing a Logo For a Website

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Designing a logo for a website can be challenging, but it’s also one of the most important decisions you’ll make for your brand. A logo is the first visual representation of the brand in the eyes of the customers. Your business logo is what you do and what your mission is. Hence, it must be eye-catching and impressive. Hire professional logo makers in Coulsdon to get the best logo designed properly.

Here are five points to consider when designing a logo for your website.

How to design a logo for the website?

Simplicity

A simple logo is easy to remember and versatile, making it more likely to be recognized and remembered. Aim for a clean, uncluttered design with straightforward typography and an uncomplicated graphic element.

Relevance

The logo should be relevant to the products or services offered by your website. Consider the industry you’re in and what kind of message you want to convey through your logo. If the logo is not relevant according to the needs of the business, then the customers will not be able to connect with the brand.

Brand Identity

The logo should represent the brand and convey its values, personality, and tone of voice. It should be memorable, meaningful, and distinctive. Hence, ask the logo maker to study the business’s mission, vision and core values before designing the logo.

Versatility

The logo should be flexible enough to be used in various contexts, from website headers to business cards. It should work in black and white, as well as colour, and be easily scalable.

Trends

While creating a timeless logo is important, it’s also important to stay current with design trends. Pay attention to design elements that are popular in your industry, but also be mindful of trends that may become dated quickly.

Remember, your logo is often the first thing people will see when they visit your website, so it’s important to get it right. Take the time to consider these five points, and work with a professional designer to ensure that your logo effectively represents your brand and communicates your message.

Media & More is a renowned name for website design and development services. For the best logo makers in Coulsdon, approach us. We’ve created logos for a diverse range of business clients. Whether you want a vintage, modern or futuristic logo for your website design – we have a proficient team who can handle the same effectively.

To know more, check our website.

The Role of Colours in Web Design: How to Make Your Website More Appealing

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The Role of Colours in Web Design: How to Make Your Website More Appealing

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Colour plays a pivotal role in web design, as it is integral to how people interact with websites. Colour not only helps create a visual aesthetic but also serves as a way to provide information, guide the eye and evoke emotions from the user. It can influence mood, create a sense of harmony or even provide clarity and purpose on a website.

Therefore, the use of colour must be considered carefully when designing websites to ensure that the best possible user experience is achieved.

Create the Focal Point for the Users

One way to effectively use colours is to create a focal point for users on a website. Primary colours such as red, yellow and blue are often used to draw attention to certain important elements within a page. In contrast, other secondary or tertiary colours will be used to complement these elements.

With a strategic selection of different hues and shades, designers can create certain visual effects, such as contrast or depth, which help guide visitors around the page and encourage them to take action.

Convey Brand Identity in Style

Colours are also important when conveying brand identity through website design. Companies often use their own brand colours throughout their site to maintain consistency across various pages and reinforce the brand’s message.
For example, McDonald’s uses its iconic golden arches throughout its website, while Apple adopts its signature black and white logo designs, which have become synonymous with its products.

Affect User Behaviour

Colours can also affect user behaviour when browsing websites too. Studies have shown that warmer tones (such as reds and oranges) raise customer excitement levels more than cooler ones (such as blues). This means that designers should consider what type of emotion they want users to feel when visiting their site—whether it’s calming, inviting or energising—and then choose the appropriate colour palette accordingly.

Similarly, bright saturated colours tend to increase engagement levels more than muted tones; therefore, if higher participation rates are desired, then brighter colour schemes may be employed instead.

Follow the WCAG 2 AA Guidelines

Finally, colour accessibility should always be taken into consideration during web design projects – particularly given recent changes in regulations such as WCAG 2 AA guidelines regarding web accessibility for disabled users. Creating template designs with high contrast ratios between text and background colours is essential for improved legibility for those with impaired vision or colour blindness.

At Media & More, we keep all these factors in mind while selecting the colour pallet for a website design project. Please get in touch with our experts to know in detail about our process and techniques.

Web Design Practices For Smart Navigation

A website with functional and smart navigation always makes visitors happy. You should create an organised and efficient navigation bar that can direct your viewers to the right way as per their requirements. They would love to explore more about your products or services while visiting your website. A functional navigation bar will make their job easy and fast. The navigation bar must have accurate and clear headings that can state information directly. You can also add subcategories under one navigation bar to make browsing easier for your viewers.

Most Effective Web Design Practices: Features Your Visitors Cannot Ignore

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Most Effective Web Design Practices: Features Your Visitors Cannot Ignore

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A good website will help your business to stay in the competition for a more extended period. Nonetheless, creating a website that will help you attract traffic and offer a great conversion rate is not easy. There are lots of web design practices that determine the success of a website.

As a business owner, you should know the best web design practice to enjoy the desired ROI. You need to focus on features that will not make your customers confused and, at the same time, will help you to achieve your goals.

Best Web Design Practices

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Strong Branding

From the logo of your company to the image you use on your website, every single segment should be designed and developed as a part of your business branding. Your website must reflect the type of product or service you offer to your customers. For a company providing minimalist and smart products, the logo, image or headline of the website should be sleek, elegant and practical.

Web Design Practices For Effective CTA

Your website mainly aims to attract viewers, give them information about your products or services, and convert a casual viewer into a strong customer. The role of an effective and robust CTA or Call to Action button is imperative in motivating your viewers to perform an action to go the next levels one after another. This CTA must be positioned in a place that can be easily visible, clear and effective. The objective is to entice your audiences to perform a specific action (Call, send an email or buy products) to increase the conversion rate. The CTA buttons must look unique, alluring and intriguing so that buyers can easily notice and press them.

Fast Loading of Pages

Websites with slow loading time can ruin your online reputation. Visitors feel disgusted to stay on a site that takes too much time to load. To prevent the bounce rate of your website, you need to improve the loading time of your website pages and ensure that your viewers can enjoy a fast service. Use necessary plugins, smaller images, optimise your content – these are few tricks to increase the loading speed of your website. If you already have a website that has a slow loading speed, you can contact web design experts. They will add new features and rectify the existing ones to change the situation.

White Space

Our mind absorbs visual content more rapidly than what it hears. Both written and graphics or images can be absorbed by our mind, which sometimes makes it confused. The presence of too much content on a website can make the page look crowded and confusing. To avoid this issue, you must have adequate white space on your web pages. This white space might refresh your mind and eyes. An experienced and knowledgeable web designer will use this white space carefully and effectively.

Web Design Practices For Smart Navigation

A website with functional and smart navigation always makes visitors happy. You should create an organised and efficient navigation bar that can direct your viewers to the right way as per their requirements. They would love to explore more about your products or services while visiting your website. A functional navigation bar will make their job easy and fast. The navigation bar must have accurate and clear headings that can state information directly. You can also add subcategories under one navigation bar to make browsing easier for your viewers.

Responsive and SEO-Friendly

Nowadays, no one can imagine a website without these two features. A responsive or mobile-friendly website can attract 50% more traffic and earn at least 70% more ROI than a traditional one. On the other hand, being SEO-friendly means you can obtain a higher ranking on SERP, which will make your online presence more potent than ever. Web designers always try to build SEO-friendly responsive websites that are highly profitable for your business.

Media & More offers smart and effective web design solutions in Redhill to match your business needs. Please get in touch with our experts at 01737 400061 for more information.

4 Reasons Why Responsive Website Designs Are Important for Business Sites

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4 Reasons Why Responsive Website Designs Are Important for Business Sites

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Responsive website designs are the type of design that allows the website to work well and efficiently on different devices. Professional website designers in Caterham love making responsive website designs. With the help of responsive web designs, they can optimise the images and content and make them suitable for all platforms.

With responsive website designs, things have become easier for website designers. They can now build a single website and optimise it for numerous platforms. To know more about the benefits of responsive website designs, read on.

What are the benefits of a responsive website design?

User-friendly website

A responsive website design is important because it helps ensure that your website looks great and functions properly on all devices. User experience is a crucial factor when it comes to designing a website. You must convince people about the services and products of your company through the website. Responsive designs have the capability of doing so. A responsive website design is important because it can help improve the user experience on your site.

SEO friendly website

A responsive website design is important because it helps improve your search engine optimisation (SEO). Thus it can help you attract more visitors to your site. Your website rank will go up in any search engine if you make a responsive website design. Again, most web traffic for any website is recorded from mobile devices. Hence for a responsive website, it is easier to get a rank because it can be viewed from mobile apps.

Helps to improve conversion rates

Your website’s main objective is to produce leads. This is crucial contact information that you don’t want to lose, regardless of whether leads are turned into sales on your website or if they sign up for a newsletter. Therefore, quality lead generation depends greatly on how you promote your brand on your website. If website visitors can’t discover the information they require, they are unlikely to convert. With a good graphic design you can fix this issue. 

Improves conversion rates

A responsive website design is important because it can help improve your conversion rate (the percentage of visitors who take an action you want them to take, such as signing up for a newsletter or making a purchase). Again these types of designs help to reduce your bounce rate (the percentage of visitors who leave your site after viewing only one page).

Cost-effective designs

Instead of maintaining separate websites for each device, the companies can get a single website that suits every platform and adapt to every screen size. Thus investment in responsive website designs is a cost-effective option. This serves a dual purpose. Even the cost of the web designers is reduced. They don’t need to put in extra effort for the websites.

Apart from these websites, the website designers also believe that building responsive website designs is easier, and changes can be readily made to these websites as and when required.

Approach Media & More to hire experienced website designers in Caterham. We make beautiful responsive website designs for all types of businesses. To know more, check our website.

Why Graphic Designs Are Important for Website Development?

Why Graphic Designs Are Important for Website Development?

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Graphic designers are creative experts who create visual materials to promote a particular message. Graphic designers are creative experts who create visual materials to promote a particular message. They are in charge of developing visual statements that support particular corporate goals. Web design is gaining prominence nowadays. Graphic designs play an immensely important role in building an attractive, expressive and informative website.

Numerous prospective buyers will come see your brand online, possibly through digital marketing, and won’t physically visit your storefront. They will instead visit your website first to look at your products. With the help of graphic designs you can increase the visual appeal of your website.

Why Graphic Designs Are Important for Website Development?

To know more about the importance of graphic designs in Dorking, read on

Helps to make the site visually attractive

The first thing that draws users’ attention to a website is its visual appeal. the website is the face of the company.  In other words, the artwork, fonts, and colours used on your website can entice visitors to learn further about your services. It ought to pique interest and maintain it. Graphic designers can help with this. They may assist in developing websites that provide the appropriate images to enthral visitors and encourage further exploration.

Helps with better browsing experience

Have you ever experienced a sense of disorientation while viewing a website? Although it could have been appealing at first glance, it wasn’t simple to use. Unless there is a website designing team to handle the design aspect of it, it doesn’t matter how good your developer is at coding. Easy-to-use websites that maximise visitor engagement can be made by web designers. Good web design should prioritise intuitiveness over complexity.

Helps to improve conversion rates

Your website’s main objective is to produce leads. This is crucial contact information that you don’t want to lose, regardless of whether leads are turned into sales on your website or if they sign up for a newsletter. Therefore, quality lead generation depends greatly on how you promote your brand on your website. If website visitors can’t discover the information they require, they are unlikely to convert. With a good graphic design you can fix this issue. 

Improves brand recognition

Your website could serve as the main platform for showcasing your brand. Before continuing to learn more about it, people want to know with whom they are doing business. As soon as they arrive at your website, visitors must understand who you are and what you do. As a result, your website should perfectly complement your brand’s image. While still building a useful website, a web designer will assist in establishing an overall style and appearance that communicates your brand’s essential values. To ensure that buyers keep your brand in mind across all phases of the purchasing process, they employ logos, fonts, and other visual components compatible with your entire brand strategy.

For the best graphic designs in Dorking, approach Media & More. We have a team of specialists who can provide the best graphic designs for your business.

4 Amazing Graphic Design Trends for Social Media Brand Awareness

4 Amazing Graphic Design Trends for Social Media Brand Awareness

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Social media can be the best platform to spread brand awareness among target buyers of a certain business. Social media platforms are easy to access and have an immense impact on our daily life. Hence, you should know how to use graphic design to promote your brand on social media units.

When you hire experts in graphic design in Redhill, you can get complete assistance for all your designing requirements as a part of your brand promotion strategy.

Here are a few tips for you to understand how to use graphic design to promote your brand on social media platforms successfully.

Four Vital Graphic Design Tips To Follow To Build A Strong Branding

Create a Goal

Whether you are designing an infographic or a banner – it is required to create a goal and focus on it while planning the design. Every social media business account should have goals. Thus, the graphical features you want to use on your SM profile must be created keeping those goals in mind. For example, if you want to use your Instagram business account to showcase your latest products and not to share some information, the graphical content must have that uniqueness to attract visitors.

Show Your Creative Excellence

Graphical content must be creative and intriguing. In this highly competitive market, one simple graphic art can help you to win the race and be a leader in your industry. Hence, you must work with graphic designers who have excellent creative skills with a clear idea about the latest design trends. These designs will reflect the persona of your brand clearly to your target audiences and grab their attention easily.

Use Right Colour

It is highly crucial to choose the right colour for your graphic design elements used on social media. These colours must be soothing and refreshing but suitable for your brand’s nature and goals. It is always a good idea to use hues matching the colours used in your brand’s logo. If you are preparing graphical content for special occasions like Christmas or Halloween, you should use colours to represent these special days.

Be Consistent

It is highly required to be consistent with your graphic design ideas for social media promotion. You can build your brand through this without much effort. Use the brand’s colours and fonts to create that consistency and impress your target users easily.

At Media & More, we offer professional and reliable graphic design solutions in Redhill. Our team is ready to design logos, business cards, calendars, banners, and other types of content that use graphical designs.

Please get in touch with us for more information.