Significance of Colours for Your Website Design

Website Design

Significance of Colours for Your Website Design

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While building or renovating your home, you usually emphasise choosing the right paint colours to get the finest interior. Similarly, your website design will remain incomplete without the perfect use of colour palate.

According to the experts of website design and development, colour is one of the dominant features for every website designing project. The wise and smart use of this tool can attract visitors, convey your message and set the tone of your business easily.

Why is Colour Important for Your Website Design?

Website Design

Colours Set the Mood

The connection between the human brain and colours is evident. Your mood can be transformed or set by the colours you see around. Hence, the colours of your website will have an impact on your viewers to a great extend. They can feel stimulated, peaceful, determined, encouraged or discouraged while visiting your website, and colours can have an indirect but firm role in this.

Website Design for Create Branding

If you have a well-established business, you should pick the colours you use in your business logo as the primary colour. There can be other colours or hues attached to those primary colours to create an effect on the viewers. For example, if your brand has colours like Blue and Orange, use these two colours as the web site’s primary or base colour of the website. Next, you can choose shades of orange and blue or other colours from the colour wheel to create colour harmony.

Be Trendy

As per the trend of the 2021 website design, the use of white space or black and white combination or pastel shades are common for businesses. If you wish to follow a common trend to attract modern viewers, you can try these styles. However, an experienced and talented website designer can utilise his knowledge of the latest colour trend to create something exclusively for you.

Maintain the Harmony

While planning the colours for your website, you should maintain harmony. Creating a balance with colours is tough, but it is essential. A trained and experienced website designer will understand how this harmony can be set and maintained throughout the designing procedure.

Make Your Website Design Unique

The proper use of colours can give your website a unique look. Your loyal customers and potential buyers will recognise your brand with the help of these colours. Hence, you cannot ignore their significance while designing a website.

Create an Impression

The colours you use on your website will help you create an impression among your target audiences. The use of vibrant colours like red, orange or yellow can make them feel active and intense about your brand and goods. On the other hand, colours like blue, green or pink will create an ambience of peace, love and trust.

How Can a Web Designer Help You in Choosing the Right Colour?

Skilled website designers understand the game of colours very well. They know how to use the colour wheels perfectly to create an engaging, relevant and helpful website for the clients as per their requirements.

At Media & More, we offer a wide range of website design and development services in Horsham. If you wish to create a beautiful and practical website for your brand, we are right here to help you with state-of-the-art solutions.
Please get in touch with us at 01737 400061 for more information.

Responsive Web Design: Why You Need It for Your Business

Web Design

Responsive Web Design: Why You Need It for Your Business

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This is 2021, and if you still think that a responsive web design is an overrated technical feature, you must reconsider your thoughts about this. Responsive web design is no more a luxury for businesses all over the world. This idea has been dominating the industry of website design for quite a few years.

As an efficient technique of transforming a business’s online presence, responsive web design is completely reliable. A website with this designing feature can be easily browsed, navigated, and used on mobile platforms.

Benefits of Responsive Web Design

Web Design

Make Your Website More Useful

A website with responsive design can be useful, smart, result-driven and customer-centric in all possible manners. Hence, you can expect to have more traffic and a greater conversion rate with such a website for your business. You can use the maximum potential of your website when you prepare it for all kinds of smart devices irrespective of their screen size and purpose.

Responsive Web Design Something for Future

After witnessing the latest improvement in the technology of the mobile phone, it would not be an exaggeration if we say that tomorrow’s world will become completely mobile device-centric. From laptops to Smartphones or Smartwatches – every mobile device will rule our future. Upcoming technological development will help them to become the major controller of our everyday actions. Hence, the idea of investing in responsive website design will help you to prepare your business for the future.

Offer Better Use Experience

Every business aims to make their clients happy with their services. After all, you design and develop websites for humans. The more flexible a website can be, the more viewers it can attract. The technique of responsive design makes your site flexible and easy to browse on various devices, including laptop, desktop, iPad, Smartphones, tablets, and others. That means your users can visit your website to order products, collect information or contact your team from any of these platforms at any time they want. This flexibility will really help your business to grow, and your brand will become popular soon.

Better Connectivity With Responsive Web Design

The growth of your business can be possible when you stay connected to your customers. People love to deal with brands that are responsive and alert. The mobile version of your website allows them to get in touch with your team 24×7. You can offer your clients a flawless customer support service to fulfil all their requirements. This would give your brand a strong position in the industry.

Important for Ranking Factors

Websites that have responsive designs can obtain a faster ranking on SERP. Sites with responsive design usually load faster than other websites. This feature boosts their ranking automatically. You can enjoy a significantly low bounce rate and enjoy a more reliable rate of conversion. With a higher ranking, your website will achieve higher traffic and better ROI.

Smoother SEO Techniques

With a mobile-friendly website, you can easily implement the latest SEO techniques to grab the attention of your target viewers. Since responsive web design allows you to have only one website to maintain, you can plan your SEO strategies with the utmost care and achieve success easily.

Media & More is a well-known company delivering high-end solutions for modern businesses. We have a specially trained team for responsive website design services in Dorking. Please get in touch with us at 01737 400061 if you wish to reap the benefits of this technique.

Tips to Improve the Performance of Your Website including Branding and UX

Branding and UX

Tips to Improve the Performance of Your Website including Branding and UX

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Lockdown and pandemic bring enormous challenges for industries all over the world. Now that the UK is experiencing a bit ease in the current lockdown condition, companies are taking higher initiative to overcome this crisis and achieve the strongest position as soon as possible. While building new strategies for their business, most of the UK companies are focusing on improving their website’s design, branding and UX.

Since these three are highly significant factors in making a business strong in industry; they need expert help and dedicated service.

How to Makes Changes in Present Business after Lockdown

There are certain things that you need to consider while looking for such improvement. Know them and apply the right techniques with the help of the experts of website design and development.

Check the Strength of Your Website’s Branding and UX

A website with a robust and unique user experience will always win the race. On the other hand, no matter how stylish your website looks or how smart the content is; if the UX is poor, it will not provide you with the desired results.

To be on the safer side, you should constantly review your UX and try to upgrade the same as per the latest trends of using websites by consumers. The UX must be changed and evolved to fulfil the transforming needs of your users and make them happy.

Record the common obstacles and keep changing the platform to reduce the same. Set analytical reports to check the current state of UX and plan improvements accordingly to achieve goals faster. These analytics can be used to determine your traffic’s demography, target audiences and their changing browsing patterns too.

You can get a clear idea about which products are selling better and which pages are getting higher traffic through these reports.

Inspect if the Branding and UX is Up to Date and Consistent

With time, your brand should be updated and consistent in the market. This will help your customers to notice your brand everywhere every time. The process is required to improve visibility as well as the strength of the brand itself. You need to review your branding strategies constantly and upgrade the same at a regular interval to make your effort result-driven.

Set your goals and understand the needs of your target audiences. Right branding strategies demand patience, intellect and the capacity of taking decisions based on reviews you have on your hand. The changes you are about to make should be relevant to your business goals.

You must be aware of the shortcomings of your brand and try to overcome the same with fresh and smart strategies. Employ reliable and trained designers to get something highly desirable, unique and customer-centric. From the colour of your logo to the font used on your web pages – everything must be a part of your branding strategy.

Check Your Website’s Design

You can never earn a great position in the market with a faulty or average website design. In this present state of lockdown, this has become even more challenging than ever. Business houses are looking for new design ideas to make their website more stunning and eye-catchy than ever. A practical design system will hold all the key documents of your brand so that you can easily access the same.

Lockdown gave you enough time to look inward and find out the scopes of improvement in the design system. Spend time to have a look at your website pages from a user’s point of view to find out design drawbacks and plan the improvement accordingly. Ensure that your design and marketing team work hand in hand to provide you with the best results.

At Media and More, we offer comprehensive services to our clients regarding their UX, website design and branding needs. For details, kindly get in touch with us at 01737 400061 for more information.

When you aim to promote your business online to obtain a good

When you aim to promote your business online to obtain a good

When you aim to promote your business online to obtain a good ROI, you cannot ignore the significance of web design. Whether you treat your website as your virtual office or your online store; it has to be a well-developed and well-designed platform where you can showcase your products, services, business goals and professional efficiency flawlessly. As per the experts, your website is not only meant to look aesthetically beautiful, but it should also have some features that can make it a high converting website. This means you should design and develop your website in such a manner that it can help you in obtaining a higher conversion rate and reduce the bounce rate as well. Here are the top 3 features you must include in your new website to make it ready for a higher conversion rate. Things That Really Matters for High Converting Website Easy Navigation Option It is always necessary to offer your viewers a fantastic user-experience; whenever they are on your site. The easy navigation options on your website make them feel nice. A website with easy and smart navigation options always keep the visitors engaged; they would love to spend more time on the pages. This can direct the viewers towards a specific action in a smart way so that their conversion rate can go to a higher level. Predictable Format for High Converting Website In a sheer effort of making something exclusive and aesthetically brilliant; often the website owners make a terrible mistake. They make some changes in their website’s basic layout; which makes the pages look unfamiliar to the viewers. This can affect your potential buyers. You should make the webpage aesthetically alluring, but at the same time; the layout must be predictable. Place the logo of your brand on the top left corner of the page, but the contact number on the top right corner of the same. And have contact details at the footer section of the page too. Effective Call-to-Action Button Create a smart and eye-catchy call-to-action button; which can be clearly visible, but it must not create any obstacle for the viewers to read the contents on the page. They should find the button easily and feel tempted to click on it. Use the font size, font style, position and colour carefully for your call-to-action button. And enjoy a great conversion rate. Use triggered words on your website that can manipulate the mind of the viewers smartly. And they can buy your products or convince them to go to the end. Sometimes, a well-created website may not be able to gather a great conversion rate because of the lack of these features on the pages. Only a smart, efficient and experienced website designer can help you to get these features on your website; which will make your conversion rate higher than ever. At Media & More, we do exactly the same. We understand the need of our clients and prepare bespoke websites for them. Please get in touch with us 01737 400061 for details.