The Future of Web Design Marketers Should Know About

Effective Web Design

The Future of Web Design Marketers Should Know About

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With the input of technological advancements in every segment, experts predict a bright future for Web Design and web-based marketing. Today, an online website has become a major requirement for every business. Companies consult professional website designers to build a creative website that is functional as well as aesthetically pleasing. Moreover, these websites act as a powerful medium of engagement between the business and potential customers.

With the reshaping of digital experiences, experts forecast a massive sweep in the field of website design and development. The website responsiveness, look and feel will be exclusive, providing the onlookers with a surreal experience that they have never witnessed before. Arguably the future of website design will be brilliant. With over-reliance on smart technology, it will be enveloped with a digital fascination, consequently raising the stakes.   

Futuristic Web Design Trends

With the business archetype shifting toward an in-depth online mode, modern websites command the functioning business’s efficiency. It is gaining traction since, with the influence of rapid technological progress, the future of website designing will grow manifold.

Some of the popular trends impacting the growth of website development and design are as follows –

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AI and Chatbot integration

AI is a highly controversial topic of your generation. People are discussing it a lot; however, one cannot doubt the potentials of this technology. While many estimate that it will ultimately outweigh the benefits of machine use, it will play a prominent and dramatic role in creating web designs for tomorrow. Presently, autonomous online services are a result of AI. Likewise, web users will take an interest in websites embedded with the AI factor.

One common and practical implementation of AI in websites is Chatbots. Many businesses are already utilising this feature to the full extent. By eliminating manual interference, it shows human-induced behaviour by promptly answering all the client queries and doubts. It has massively helped the business flourish by establishing a solid relationship with the customers.

Chatbots have successfully taken over the entire network, from supermarkets to medical websites, e-commerce and more. As time passes, Chatbots and AI will look more like automatic and customised personal shoppers, starting a new era in business website development.   

3D Visuals in Web Design

While VR or Virtual Reality is already taking a huge stance in website design, it is yet to be adopted ultimately. Web VR is yet to become a prime reality, but it is possible with cumulative system upgrades. It is a plausible possibility, going to increase website responsiveness with more interactive features.

Until then, the professionals are working on 3D graphics to provide an immersive experience to the viewers. This has enabled businesses to merge real-time physical and digital experiences for their clients. With more captivating 3D visuals, they get lured into taking the necessary actions. 

Augmented Reality

AR has become a coveted requirement for modern business websites, helping them enlarge their customer base accordingly. In fact, studies state that almost 60% of them already prefer websites where some version of AR is present. AR creates an interactive environment, right from wearable devices to smartphones. In the future times, websites are likely to adopt it, thus building a perfect balance between contrast and content.

To upgrade your business website, consult Media & More for their exemplary bespoke website design and graphic design services. Their lead-focused websites generate business revenue for every client, ideally fulfiling their requirements with expertise and professionalism. Please get in touch with our team at 01737 400061 to know about our web designing services.

6 Web Design Trends in 2021

Web Design Trends

6 Web Design Trends in 2021

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Almost two months have passed since the year started. Have you noticed any changes in web design trends in 2021 yet? Do you think that there are some drastic transformations in this trend from the previous year?

The experts of web design admit that 2020 was not easy, and 2021 can be even tougher for them. But, that cannot stop them from trying new ideas and deploying the latest techniques. Their journey towards creating something fresh, innovative, and functional to match the current taste of the web users will never end.

Most Dramatic Web Design Trends

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Retro Fonts in Web Design Trends

In the world of fashion, it is common to see the repeat of the old day’s style after a certain interval. Now, you can see this trend in the industry of web design too. The demand for retro fonts is back. You can see a well-planned use of vintage typography on websites to make things look “Cool and Captivating”.

Horizontal Scrolling in Web Design Trends

At the beginning of this year, we can see a lot of web designers using the horizontal scrolling methods on their websites to break the monotony. They can break the pattern and present their viewers with something more intriguing. It can be a great way to pass secondary information to the viewers in a decent and exciting manner.

Parallax Animation

While the use of animation on web pages is a widely popular idea, things become more complex and intriguing with the use of parallax animation. Parallax is a kind of optical illusion that is applied with the help of foreground and background elements.

Neumorphism in Web Design Trends

This is a combination of flat design and skeuomorphism. This visual style can be created with a combination of background colours, shadows, shapes, highlights, and gradients. It helps designers to create a soft and extruded plastic look that has almost 3D styling.

Use of Abstract Art

The use of abstract art, especially geometric shapes, can create minimalist yet creative effects on your website. Modern web designers arrange these abstract arts to create figure illustration. It looks immensely creative and expressive.

Use of Emojis

With communication becoming less real and more digital, no one can ignore those cute and captivating emojis. In 2021, web designers use these emojis to create something cool, casual and playful for their users.

At Media & More, we constantly work with new web design ideas to create something trendy and interesting. Please get in touch with our team at 01737 400061 to know about our web designing services.

Significance of Colours for Your Website Design

Website Design

Significance of Colours for Your Website Design

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While building or renovating your home, you usually emphasise choosing the right paint colours to get the finest interior. Similarly, your website design will remain incomplete without the perfect use of colour palate.

According to the experts of website design and development, colour is one of the dominant features for every website designing project. The wise and smart use of this tool can attract visitors, convey your message and set the tone of your business easily.

Why is Colour Important for Your Website Design?

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Colours Set the Mood

The connection between the human brain and colours is evident. Your mood can be transformed or set by the colours you see around. Hence, the colours of your website will have an impact on your viewers to a great extend. They can feel stimulated, peaceful, determined, encouraged or discouraged while visiting your website, and colours can have an indirect but firm role in this.

Website Design for Create Branding

If you have a well-established business, you should pick the colours you use in your business logo as the primary colour. There can be other colours or hues attached to those primary colours to create an effect on the viewers. For example, if your brand has colours like Blue and Orange, use these two colours as the web site’s primary or base colour of the website. Next, you can choose shades of orange and blue or other colours from the colour wheel to create colour harmony.

Be Trendy

As per the trend of the 2021 website design, the use of white space or black and white combination or pastel shades are common for businesses. If you wish to follow a common trend to attract modern viewers, you can try these styles. However, an experienced and talented website designer can utilise his knowledge of the latest colour trend to create something exclusively for you.

Maintain the Harmony

While planning the colours for your website, you should maintain harmony. Creating a balance with colours is tough, but it is essential. A trained and experienced website designer will understand how this harmony can be set and maintained throughout the designing procedure.

Make Your Website Design Unique

The proper use of colours can give your website a unique look. Your loyal customers and potential buyers will recognise your brand with the help of these colours. Hence, you cannot ignore their significance while designing a website.

Create an Impression

The colours you use on your website will help you create an impression among your target audiences. The use of vibrant colours like red, orange or yellow can make them feel active and intense about your brand and goods. On the other hand, colours like blue, green or pink will create an ambience of peace, love and trust.

How Can a Web Designer Help You in Choosing the Right Colour?

Skilled website designers understand the game of colours very well. They know how to use the colour wheels perfectly to create an engaging, relevant and helpful website for the clients as per their requirements.

At Media & More, we offer a wide range of website design and development services in Horsham. If you wish to create a beautiful and practical website for your brand, we are right here to help you with state-of-the-art solutions.
Please get in touch with us at 01737 400061 for more information.

Responsive Web Design: Why You Need It for Your Business

Web Design

Responsive Web Design: Why You Need It for Your Business

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This is 2021, and if you still think that a responsive web design is an overrated technical feature, you must reconsider your thoughts about this. Responsive web design is no more a luxury for businesses all over the world. This idea has been dominating the industry of website design for quite a few years.

As an efficient technique of transforming a business’s online presence, responsive web design is completely reliable. A website with this designing feature can be easily browsed, navigated, and used on mobile platforms.

Benefits of Responsive Web Design

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Make Your Website More Useful

A website with responsive design can be useful, smart, result-driven and customer-centric in all possible manners. Hence, you can expect to have more traffic and a greater conversion rate with such a website for your business. You can use the maximum potential of your website when you prepare it for all kinds of smart devices irrespective of their screen size and purpose.

Responsive Web Design Something for Future

After witnessing the latest improvement in the technology of the mobile phone, it would not be an exaggeration if we say that tomorrow’s world will become completely mobile device-centric. From laptops to Smartphones or Smartwatches – every mobile device will rule our future. Upcoming technological development will help them to become the major controller of our everyday actions. Hence, the idea of investing in responsive website design will help you to prepare your business for the future.

Offer Better Use Experience

Every business aims to make their clients happy with their services. After all, you design and develop websites for humans. The more flexible a website can be, the more viewers it can attract. The technique of responsive design makes your site flexible and easy to browse on various devices, including laptop, desktop, iPad, Smartphones, tablets, and others. That means your users can visit your website to order products, collect information or contact your team from any of these platforms at any time they want. This flexibility will really help your business to grow, and your brand will become popular soon.

Better Connectivity With Responsive Web Design

The growth of your business can be possible when you stay connected to your customers. People love to deal with brands that are responsive and alert. The mobile version of your website allows them to get in touch with your team 24×7. You can offer your clients a flawless customer support service to fulfil all their requirements. This would give your brand a strong position in the industry.

Important for Ranking Factors

Websites that have responsive designs can obtain a faster ranking on SERP. Sites with responsive design usually load faster than other websites. This feature boosts their ranking automatically. You can enjoy a significantly low bounce rate and enjoy a more reliable rate of conversion. With a higher ranking, your website will achieve higher traffic and better ROI.

Smoother SEO Techniques

With a mobile-friendly website, you can easily implement the latest SEO techniques to grab the attention of your target viewers. Since responsive web design allows you to have only one website to maintain, you can plan your SEO strategies with the utmost care and achieve success easily.

Media & More is a well-known company delivering high-end solutions for modern businesses. We have a specially trained team for responsive website design services in Dorking. Please get in touch with us at 01737 400061 if you wish to reap the benefits of this technique.