Local SEO Reigate , We Give You Visibility.

At Media & More we know how to get your local SEO on the right track. We strive to ensure your business is visible to potential buyers and improve your SEO.
All small or multi-location companies can expand their business and entice further customers by applying Local SEO tactics. So read more to discover what local search optimisation is, and why our local SEO Reigate experts can help enhance your online visibility.

Local SEO Agency Reigate

Local SEO (Search Engine Optimization) is an astonishingly productive route to market your local business online. Because it assists companies in promoting their products and services to local consumers at the specific moment they’re searching for them via the internet.

Good local SEO is achieved through a mixture of techniques. Some of which vary significantly from what’s followed in standard SEO.

Local SEO Agency Reigate

What is ‘Local Search’?

First, let’s look at the contrasts between a conventional informational search and what is regarded as a local search.
Because according to Google, 46% of internet searches have a ‘local intention’. Any website in the world with sound SEO and enough authority can appear or rank for a search query like ‘how to mend a leaky tap’. When the search term has considerably more buying intent behind it, it shifts to ‘plumbers near me’ or ‘best plumber in a particular location.

For those examples of search queries, which typically involve a location or ‘near me’ (which by the way, are not required if using Google Maps), search engines recognise that what the searcher needs are business recommendations or listings based on location. So that’s precisely what they deliver in the local search engine results pages. Alternatively, SERPs for short.

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What Is Local Search?

First, let’s look at the contrasts between a conventional informational search and what is regarded as a local search.
So according to Google, 46% of internet searches have a ‘local intention’. Any website in the world with sound SEO and enough authority can appear or rank for a search query like ‘how to mend a leaky tap’. When the search term has considerably more buying intent behind it, it shifts to ‘plumbers near me’ or ‘best plumber in a particular location.

For those examples of search queries, which typically involve a location or ‘near me’ (which by the way, are not required if using Google Maps), search engines recognise that what the searcher needs are business recommendations or listings based on location. So that’s precisely what they deliver in the local search engine results pages. Alternatively, SERPs for short.

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What are Local SERPs or Search Engine Results Pages?

What local businesses require most to increase traffic to their websites or to improve footfall to their premises is good visibility on what’s identified as the ‘local pack’ or ‘3-pack’. The local pack is the section of three business listings that arise under the map in the results revealed after a Google search with local intention.
The image shown is for the local pack that happens from the search term ‘Plumbers Reigate’.

Notice there is a lot here that’s changed from regular organic search results. Elements like opening times, review ratings, and also photos. Although Google is becoming smart enough to extract this information straight from your website, that’s not where these factors originate. The content that is seen in the local pack originates from the business’ Google My Business profile. So that makes these profiles a crucial piece of Local SEO that’s growing more influential as Google attempts to provide increased search queries quickly in the SERPs.

What are Local SERPs or Search Engine Results Pages?
Google My Business

What is Google My Business?

Formerly referred to as Google Local, and for a while, also Google+ Local, Google My Business or GMB.  As the name implies, is your business profile on Google. At Media & More we take care of the entire process of adding or claiming your Google My Business listing for you. We then supply information to a mixture of places, including the local pack and Google Maps search results sections, so the most frequent presentation is in the top right of your screen or right at the top of your mobile of a direct company name search for your business, as shown.

Your GMB profile can hold a multitude of information when submitted, like the services that you offer, your contact details, a description of your business, a prominent business category, and opening times. It’s necessary to heed that consumers almost entirely generate things like Google Reviews, GMB attributes or GMB Questions & Answers. A significant portion of local SEO is keeping your GMB profile as up-to-date and detailed as possible. In order for it to have a higher probability of arriving in the local pack. We help to keep it trustworthy, engaging and appealing enough to justify a clickthrough to your website. Although it’s astonishingly powerful, Google My Business is just one sample of what’s commonly known as a business citation.

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What Is Google My Business?

Formerly referred to as Google Local, and for a while, also Google+ Local, Google My Business or GMB. GMB as the name implies, is your business profile on Google. At Media & More we take care of the entire process of adding or claiming your Google My Business listing for you. We then supply information to a mixture of places, including the local pack and Google Maps search results sections, the most frequent presentation is in the top right of your screen or right at the top of your mobile of a direct company name search for your business, as shown.

Your GMB profile can hold a multitude of information when submitted, like the services that you offer, your contact details, a description of your business, a prominent business category, and opening times. It’s necessary to heed that consumers almost entirely generate things like Google Reviews, GMB attributes or GMB Questions & Answers. A significant portion of local SEO is keeping your GMB profile as up-to-date and detailed as possible. In order for it to have a higher probability of arriving in the local pack. We help to keep it trustworthy, engaging and appealing enough to justify a clickthrough to your website. Although it’s astonishingly powerful, Google My Business is just one sample of what’s commonly known as a business citation.

Get in Touch
Google My Business

What is a Citation?

A citation is any place your business’s NAP detail or Name, Address, Phone number information appears online. Frequently seen within online directories or business listing websites. These are especially important to generate for local SEO. If you are invisible in the online place that people use to search for businesses like yours, you’re destined to get overtaken by the rivals that do. So growing citations for your local business isn’t just important. It’s vital’ as if you don’t get citations in local SEO you can’t operate. Our Local SEO Professionals start by strategically building citations in the most relevant websites for your industry.

As General rule of thumb, the higher the number of the credible place you are listed the easier it is to rise it the local search results. We can even investigate which citations your competitors have and ensure that you can catch and pass them in the race for online dominance. Because research shows that if a business’s citations are inconsistent or not frequently refreshed and cleaned up.

There can be severe consequences for the ranking and visibility of your website. 68% of consumers state they would not trust and cease using a local business if they noticed incorrect business information on local business directories.

What is a Citation
How Do I Rank In Local Search

How Do I Rank In Local Search?

So now that you understand what local SEO’s comprises of, you’ll presumably be questioning how to accomplish victory in it!  The simple answer to that question is to get in touch with us. Just ask us for a meeting to talk about how we can help with your local SEO Reigate or other areas.

First, we’d recommend starting with three focus point to improve your local search ranking:

Proximity: How near is your business to your potential customers?
Relevance: Is your business relevant to the top search queries are your products and services?
Prominence: What are other consumers saying about your business, products or services?

Get in touch

How Do I Rank In Local Search?

So now that you understand what local SEO’s comprises of, you’ll presumably be questioning how to accomplish victory in it!  The simple answer to that question is to get in touch with us. Just ask us for a meeting to talk about how we can help with your local SEO Reigate or other areas.

First, we’d recommend starting with three focus point to improve your local search ranking:

Proximity: How near is your business to your potential customers?
Relevance: Is your business relevant to the top search queries are your products and services?
Prominence: What are other consumers saying about your business, products or services?

Get in Touch
How Do I Rank In Local Search

Learn More About Our Local SEO Agency Reigate

As you can see with local SEO, there is considerable work to do. It’s constantly shifting and can take up much time, and many people struggle to get it right. This is why our SEO agency specialises in local SEO as well as broader SEO.
We strive to deliver high visibility of your businesses in local search and business listings directories. More visibility leads to more personal contact and footfall than website visits. We cover the essential points that help to achieve progress in local SEO.

Call us today on 01737 400061 for a summary of the primary local SEO services that can make a difference to your business.

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