When you aim to promote your business online to obtain a good ROI, you cannot ignore the significance of web design. Whether you treat your website as your virtual office or your online store; it has to be a well-developed and well-designed platform where you can showcase your products, services, business goals and professional efficiency flawlessly. As per the experts, your website is not only meant to look aesthetically beautiful, but it should also have some features that can make it a high converting website.
This means you should design and develop your website in such a manner that it can help you in obtaining a higher conversion rate and reduce the bounce rate as well.
Here are the top 3 features you must include in your new website to make it ready for a higher conversion rate.
Easy Navigation Option
It is always necessary to offer your viewers a fantastic user-experience; whenever they are on your site. The easy navigation options on your website make them feel nice. A website with easy and smart navigation options always keep the visitors engaged; they would love to spend more time on the pages. This can direct the viewers towards a specific action in a smart way so that their conversion rate can go to a higher level.
Predictable Format for High Converting Website
In a sheer effort of making something exclusive and aesthetically brilliant; often the website owners make a terrible mistake. They make some changes in their website’s basic layout; which makes the pages look unfamiliar to the viewers. This can affect your potential buyers. You should make the webpage aesthetically alluring, but at the same time; the layout must be predictable. Place the logo of your brand on the top left corner of the page, but the contact number on the top right corner of the same. And have contact details at the footer section of the page too.
Effective Call-to-Action Button
Create a smart and eye-catchy call-to-action button; which can be clearly visible, but it must not create any obstacle for the viewers to read the contents on the page. They should find the button easily and feel tempted to click on it. Use the font size, font style, position and colour carefully for your call-to-action button. And enjoy a great conversion rate. Use triggered words on your website that can manipulate the mind of the viewers smartly. And they can buy your products or convince them to go to the end.
Sometimes, a well-created website may not be able to gather a great conversion rate because of the lack of these features on the pages. Only a smart, efficient and experienced website designer can help you to get these features on your website; which will make your conversion rate higher than ever.
At Media & More, we do exactly the same. We understand the need of our clients and prepare bespoke websites for them. Please get in touch with us 01737 400061 for details.