What is SEO and why is it important for business?

Local SEO (Search Engine Optimization) is an astonishingly productive route to market your local business online. Because it assists companies in promoting their products and services to local consumers at the specific moment they’re searching for them via the internet.

What is SEO and why is it important for business?

Search Engine Optimisation (SEO) is a practice that helps you to be found organically on the internet. Google and other search engines prioritise websites that offer not just quantity but also quality content. It’s through a greater understanding of how the intricate nature of SEO works that will allow you to attract visitors to your website, which will turn into customers.

Mastering SEO and understanding how you can encourage Google, Bing and other search engines is tricky and difficult to master. That’s why you need experts who know what they’re talking about when it comes to SEO and that’s where Media & More can step in and help your business. We’ll work with you to drive more visitors to your website, encourage customers to engage and ultimately, help you to sell more products and services.

What is local search?

As part of our SEO package, we can help your business to master local search SEO. We undertake specific actions and strategies to help you to win business in your local area, allowing you to help people within the vicinity of your business to find your products and services with ease.

Winning the local search SEO battle won’t just help you to win more customers, but it’s also about making sure customers who need a plumber, electrician or anything else, get exactly what they’re after, locally. Mastering local search with Media & More will mean a win for both your business and the customer.

Google my business (GMB)

As part of the essentials that businesses need, making sure you’re apart of Google My Business (GMB) should be one of your main priorities. At Media & More we can help you to create or maintain your GMB account. This allows you to claim your space and ensure that when potential customers search for you or your businesses services on Google, they can find you.

Google My Business means that you’ll appear on all Google services, including Google Maps and Google Reviews. At Media & More, we can make sure that your GMB profile is consistently up-to-date and provides your customers with the contact details they need to take advantage of your products and services.


If you’re invisible online then it will be difficult for Google and other search engines to find you and put you in front of customers. With Media & More’s SEO package, we’ll endeavour to make sure that your business’ NAP details are placed in online directories and business listing websites. The more places where your NAP (name, address, phone number) appear, the better it is for you to win the local SEO battle.

We’ll help your business appear in the most credible locations online and ensure that your NAP is consistent, as any discrepancies will only harm your SEO footprint with the big search engines.

Blog articles

Most people will end up on a blog at least once a day, usually after they search for information on how to do something. When it comes to SEO, blogs are still a major factor in the battle for search engine dominance.

Many businesses get ahead of their competitors by providing customers with ready-made articles that provide more information on the products and services they provide. This thoughtful approach to helping customers creates a breadcrumb effect that leads them back to you time and time again, whether it’s for another article or to take the plunge and sign up for your products and services. Blogs have a wonderful ability to build brand loyalty before you’ve ever even spoken to the people who have visited your website.

Ask us today for more information on how blogs can become a pillar of your SEO strategy, not only to win the local SEO battle but also to start building brand loyalty.

How do I rank in 'local search'

To rank in a local search you need to know SEO, be able to adapt to changing SEO rules and understand what your customers are searching for. Search Engine Optimisation for business is tricky to understand and difficult to master, but at Media & More, we know business SEO better than most.

If you want to win the local search SEO battle then why not get in touch with us. We’d be more than happy to work with you on your SEO business plan and help you drive more visitors to your website, encourage customers to engage and ultimately, help you to sell more products and services.