The 3 most important post launch phases of a successful website
Almost all business looks for scalable results in terms of lead generation and driving sales. Ensuring the satisfaction of customers with the online experience is another forte it carries. The best option to accomplish all these goals is to invest in a new website or revamping an existing one. It is not so critical to set up the site, as one can always search for an experienced web design company to get the job done with excellence. This is crucial to cultivate it in a way that you can achieve a measurable ROI. It should be nurtured well during the initial days. Individual strategies should be employed to make it work effectively. Here is an overview of the options to grow your website during the first year after launch.
There are three vital phases to be handled well after a website is launched. There are a few areas to work on to make the website a grand success.
Things to do to make the most of the 3 phases post website launch
Phase 1: set up and learn about website
This is the phase where you have a lot to do. The most important activities being creating strategies, planning consistent routines and learning to read the data. The first three months are going to be busy, and the tasks you need to accomplish are as follows,
1. Establish KPIs
You need to track the key performance indicators (KPIs) well to drive your business goals right from the time a web design company been assigned to set up your website.
2. Configure tools and accounts
You must use the tools to track the data accurately. This will help you create the reports. Some of the critical tools include Google Analytics, Search Console, Tag Manager, and so on.
3. Keyword strategy
There should be a common keyword strategy to optimise your new and old content for the targeted keywords.
4. Content strategy
Schedule a plan for producing optimised content on a day-to-day basis. As the site will be re-crawled by Google and other search engines, the potential to get re-ranked will increase.
5. Amplify the strategy
Keep on upgrading the plan to help your website drive success.
Phase 2: calculate and adjust the website
The workload for the next step is as follows,
1. Keyword rankings
Keep checking the rankings of the keyword at regular intervals using practical SEO tools.
2. Heatmaps
The heatmap tool is a useful option to be used with Google Analytics to measure the performance of the website. This will also help in making adjustments in the content and design.
3. Content performance
Check whether the content marketing strategy is working with the aid of Google Analytics and fix all the discrepancy in the design and the content.
4. Social media and email performance
Utilise the data to test the performance at different platforms.
5. Goals and events
Set up new events to change the content strategy.
6. Custom dashboards and reports
Set up custom dashboards and reports in Google Analytics for easy and quick website performance.
7. Maintain security and plugins
Routine maintenance and secure websites have compelling SEO advantages.
8. User research and testing
Indulge in some research or opt for A/B testing pages for improving the performance of the site.
Phase 3: expansion
This is the last phase to do the final bits. Here they go,
1. New content
Create original content to engage your audience and drive growth.
2. More content
Putting up the content more frequently will enhance engagement and traffic.
3. Digital advertising
Opt for ad targeting by indulging in paid searches, social media ads, display ads, and so on.
4. Link building
Putting some time and effort in link building can improve the ranking for your site and pages.
5. Guest blog and user-generated content (UGC)
This is a substantial measure to increase community engagement and content production.
6. Micro-influencers
This is another strategy that pays off well.