Increase Dwell Time On Your Website With 4 Web Designing Tips
Every business owner knows the importance of dwell time. Generally, it refers to the amount of time a person spends on a website after clicking a link on the SERP page and before going back to the search results. You need a web design that will increase the dwell time so that users can find what they need. If the dwell time is long, search engines will assume that your site can be trusted. As a result, your rankings will improve and you will get better placement on search results.
Few Ways You Can Improve Dwell Time On Your Site
Produce Quality Content
The quality of the content you are providing on your site will determine how much time people will spend there. They will spend more time if the content is valuable. It is your responsibility to ensure that the content you are providing is informative, helpful and engaging. Try to avoid writing promotional content as they are quite dull. You can engage your audience with compelling and entertaining content. If possible, use more videos, photos, quizzes, infographics and compilations.
Ensure Clear Navigation
You can capture the interest of your audience and improve dwell time by designing a site that can be easily navigated. Get in touch with a reputable company offering web design services and they will choose a design for clear and concise navigation. You can also expect longer bounce rates if your site offers easy navigation. Your audience won’t feel frustrated if they don’t have to spend more time to dig the information they need.
Use Videos And Images
There are a few situations when people don’t read content, even if it is of high quality. It generally occurs if the content is too long and does not have breaks. It becomes a challenge for readers to maintain their attention. You can increase the value of your blog post by adding a few images and videos where possible. It also helps in improving the dwell time by captivating your readers.
Optimise Loading Speed
In today’s hectic life, people lack the patience to wait when a site is loading. There is a high chance for them to leave if it takes more than 2 seconds to load. The loading time of a website largely depends on its design. Choose skilled designers as they know the various factors that impact the site load time’s consistency and speed.