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Need effective web design? 5 principles which make a great website

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Do you wish to have a website which stands out and gives you a competitive edge over your rivals? Are you on the lookout for ways to make your site aesthetically pleasing, engaging and easy to use? Well, opting for an effective web design can be the ideal way to improve the usability, utility and aesthetics of your website.

With more than 1 billion websites in the world today, user-centric design has become a standard approach for profit-oriented and successful web design. It is a nicely designed site which includes utility and usability which determines the success of a website and not the visual design. So, hiring specialists with years of experience in providing good website design Surrey is important for getting your site designed effectively.

Here’s a list of web design principles you must keep in mind to make your website beautiful and functional!

Effective Web Design

Web design in Surrey: top principles which make a website engaging, effective and aesthetic.


Great web design always caters to the needs of the user. Every page of your website needs to have a clear purpose and should have a design as simple as possible. This is because simplicity always works in an effectively designed web page. Moreover, putting too many elements on the page may end up distracting visitors from the main purpose of the website.


Just the way a perfect colour combination can attract users to your site, a poor combination may lead to distraction. This necessitates the need of picking a perfect colour palette for your site to create a pleasing atmosphere and leave a great impact on visitors. You can even enhance users experience by picking a complementary colour palette for giving a balanced look to your website design.


A picture speaks a thousand words and selecting the right images for your website may help with your brand identity. Also, using high-quality images can assist you in connecting with your target audience. You may even consider utilising videos, infographics and graphics since these can be much more effective at communicating than the most high-quality and well-structured content.

Loading time

When it comes to getting effective web design Surrey, this is one vital principle you must keep in mind. Nobody likes a website which takes ages to load properly. Thus, you should emphasis on having a quick loading time so that your visitors do not move on to another site. Some tips to boost the loading time more effectively include- combining code into a central JavaScript file or central CSS and minify CSS, HTML and JavaScript.


On the web, people tend to want information very quickly and so, it is important for you to communicate clearly as well make the information easy to read and digest. Some of the most effective tactics which you must include in your web design are- using bullet points instead of long sentences, organising the information by using headlines and cutting the waffle.

So, what are you still here for? It’s time to hire a professional web designer and get a well-designed website!