How AI is Changing the Scenario in the Field of Web Designing?

Web Design

The current age has created a scenario that balances automation and human force. AI, or artificial intelligence, which was the next big thing a few years back, has now become a solution provider for various tasks. After showing its prowess in different fields, it is slowly being developed for the assistance of web designers and developers.


The Importance of a Functional Website:


At a time that depends heavily on technology, designing a properly functional website is the need of the hour for businesses. It acts as an online inventory that introduces potential customers to the vital details of the business. However, to make it look good and highly functional, it is important to take the help of a professional web designer.


The Role of AI in Website Designing:


Instead of the traditional concept of web design, many designers are now taking the help of AI. You can find multiple tools supported by artificial intelligence that make web design in Surrey simple. The main benefits of using AI in web designing are discussed below.


  • Personalisation: AI can be your best option when giving customers a fully personalised experience. It has the ability to deliver relevant content to different website visitors. AI understands machine learning algorithms better. It helps it understand user preferences and behaviour properly. This later helps provide improved services. This includes product recommendations and targeted messaging.


  • Better Data Insight: AI Technology is also useful in collecting and analysing user data. This can be a game-changing benefit for business owners. With the help of the website, they would be able to read the preferences and expectations of the customers. This would help them optimise the website’s layout, content and other design elements.


  • Site Performance: While designing a website, a professional needs to ensure that it does not hamper its SEO properties. This can negatively affect the site’s performance and, eventually, the business. With the help of AI, one can optimise the website code. This can improve its loading speed. This helps in faster page loading speed, thereby improving user engagement and taking the website to the top of the search engine.


These are a few vital advantages that AI can provide in designing a website. The designers should keep a tab on the modern improvements for an improved web design experience. If you want modern web design assistance from a trusted source, contact Media & More Ltd. We are a well-known web design service in Surrey known for responsive web design services. For more information, you can visit our website today.

Why Maintaining Visual Hierarchy Is Important In Web Design?

website desgn

Visiting a website and not finding what you are looking at indicates a poor visual hierarchy. Positioning is important to boost your website performance. You can hire experts for impactful website design in Surrey. Here’sHere’s what you should know about the visual hierarchy.

Importance of Visual Hierarchy

To understand the significance of visual hierarchy, first, you should know what it is.

What is Visual Hierarchy?

It is the principle of arranging elements in the relevant order, considering their importance on a page. On average, a person will spend nearly 8 seconds to ascertain whether it’sit’s relevant. From menu and logo positioning to placing buttons and icons, everything must be arranged in a pleasing way to facilitate the audience.

What are the principles of Visual Hierarchy?

Seven principles of the visual hierarchy include:

  1. Position
  2. Size
  3. Colour
  4. Alignment
  5. Contrast
  6. Proximity
  7. Typography

Content must be easy to find and logically structured to provide a positive user experience. Let’sLet’s learn these principles in detail below.

  1. Positioning

Most humans generally read left to right and start from the top. Generally, the human eye follows two patterns to quickly absorb information, whether it’s a website, illustration or something else. These two usual paths are Z-shaped and F-shaped.

Z-Pattern: With this pattern, the user first scans horizontally throughout the page where there is vital information and then moves diagonally towards the lower section of the page.

F-Pattern: This pattern is typically applied for reading text on heavier pages. With the F-pattern, the user typically starts reading the headlines first and moves down the page’s left side looking for important headers, bullet points or numbers.

  1. Size

Size also plays another important role, representing a sense of hierarchy. It helps search sections and build an organisation within the image or text the user looks at. The best example is an offer or deal’s terms and conditions section. They are significantly small in size as companies don’t want to draw customers’ attention to them.

  1. Colour

We can assume the colours psychology in the visual hierarchy to encourage our users to act in a certain way. You can use visual hierarchy to stir up the action with:

Use contrasting colours for contrasting themes across the content.

Save the eye-catching colour from your brand’s palette for calls to action and buttons.

Keep important information in the same colour throughout the content.

  1. Contrast

This strategy is best seen in magazines. Use assets and colours contrasting to your brand to signpost essential information to users.

  1. Alignment

It’sIt’s essential to keep your content digestible. For example, Format important information with a central alignment rather than a left-handed one.

  1. Proximity

Using proximity and space is crucial in separating content or bringing it together, whether it’s a minimalist, single page or flat website design.

  1. Typography

The right pairing of typefaces can provide a website with its uniqueness.

Media & More provides the best services for web design in Surrey. Contact us today or check our website for more information.