3 Ways a Digital Marketing Agency Can Help Grow Your Small Business

Digital Marketing Agency

With the rise of tech-savvy customers with smartphones, your business also needs the right shine to stay competitive. And a marketing agency in Redhill is here to help you out. It is all the more important for small business. By definition, small businesses have meagre resources or capital, or even for that matter; they have to operate without any aid from an in-house digital marketing agency of their own. This is why outsourcing the digital marketing services from a marketing agency in Redhill can help. Below, we are going to look at three ways a digital marketing agency can help you grow your business.

Three stellar ways a digital marketing company can help your business

So, without further ado, let’s delve deep into the three effective strategies a digital marketing agency can use to help your business.

Providing access to the latest tools and strategies

Digital marketing is a wide and encompassing field. It requires many unique sets of technologies, tools and strategies. A stalwart agency can provide you with all the resources you need to strengthen things like your social media strategies, search engine optimisation (SEO), content marketing and much more. Though there are quite a few free tools available for the purposes of digital marketing, such as Google Analytics and Hootsuite, if you want to scale up your business considerably, we strongly suggest you use premium tools that only a digital marketing agency can provide you with.

Fresh and high-quality content

The most recent update to Google’s broad core clearly gives precedence and priority to high-quality content crafted by humans. Hence, the content should convey first-person experience and remain authoritative in the concerned field. Agencies will detect the demography of your audience; they will look for their tastes and preferences and craft the content accordingly. Moreover, your agency partner will give you a clear strategic assessment of what kinds of content work better for your business.

Fostering your online presence

Online presence does not necessarily imply ranking No. 1 on the search engine result page or having a million followers on Facebook. It could mean something far too subtle and nuanced. Having a well-defined online presence means those who are looking for your unique services will find you easily on the internet. You can do all these with small capital. A digital marketing agency can help you optimise your business profiles over a wide range of listing services such as Google My Business, Facebook, LinkedIn, Instagram and other digital platforms where your prospects usually hang out.

Are you a small business looking to outshine the competition? As a leading marketing agency in Redhill, Media & More Ltd can help your small business attract all the local limelight.

Four Major Logo Design Tips You Need To Follow For Your Brand

design-business-cards

Do you know how many times an average person needs to check your brand’s logo before they start to remember that?

The frequency can be 5-7 times. Why does this number matter? The more the logo design in Coulsdon will stand out from others, the more memorable it will be among the viewers, and the more will be brand awareness.

No one can underestimate the importance of having the right brand logo. It is how your brand gets introduced to the customer. It can either make or break the success when considering the long term.

In this write-up, you will learn how to create the best logo for your brand that stands out from the competition. Continue reading for further information.

The Logo Design Tips for an Attractive Business Logo

  1. Consider The Vibe Of Your Brand

How do you want the customers to feel about your brand when they see the logo? If you have an accountancy firm, you must assure your clients they can trust you with money. On the other hand, if you are having a spa clinic, you want the customers to feel that calmness and purity when they see the logo.

Before designing, you need to know the brand’s vibe. Spend some time visualising what your customers want to see you as. The logo that you are designing must encompass the brand’s identity. It would help if you thought whether to make it quirky or traditional.

  1. Choosing The Right Colour Is Very Important

Do you know why popular fast food brands like KFC and Burger King Use dark colours like red and yellow in their logo design?

It Is Not Because The Customers Love These Bright Colours.

The fact is that red and yellow increase appetites. It is very important to increase the food selling percentage. Another example is that major tech brands use green in their logo to reflect honesty and trust. It would help if you did some research on colour psychology before you chose the logo design.

  1. Keep The Logo Simple In Nature

While making the logo too different from others, some brands make a mistake- complex design. It would help if you avoided it while you were designing your logo. The designers suggest keeping the logo as simple as possible.

  1. Picking The Right Font Is A Must

While giving the designer the responsibility for having the brand’s best logo, you need to choose the right font. Each font style has a different meaning; hence, you must choose the font style that fits your brand’s goals.

If you plan to have a perfect logo for your brand, trust the team from Media & More Ltd. Our experienced team of logo designers will first listen to your requirements and suggest the best logo design for your business. We are also experts in Graphic design in Coulsdon and nearby locations. Call us to discuss your requirements.

Top 4 Website Design Mistakes That Affects Your SEO Ranking

Types of Web Pages

Are you launching a new website recently? You have the best layout for the website, but you need to get the right visitors.

Are you wondering why? Well, the website design can be the major reason behind this. The design of the website largely influences search engine rankings. Do you know how? This guide will help you know how a poorly designed website affects your ranking and few visitors.

Almost all businesses are going online, so they are more concentrated on web design in Kenley, as it makes your online platform much more appealing and helps you have better SEO rankings.

 

Top Mistakes to Avoid In Website Design to Have Better Ranking

 

The Website Is Not Mobile-Friendly In Nature

One of the major mistakes of website design is that it needs to be mobile-friendly, as we all live in the digital age where almost everyone has a smart device. It is always good to design a responsive website. It is seen that more than 55% of website traffic comes from smartphones. Hence, it is better to have a mobile version of all websites so that they have proper indexing and ranks.

 

Confused Website Navigation

Have you ever visited a website where you needed clarification on where to navigate? It is mainly due to the poor navigation. You want the users to understand your website properly and make the most out of it. If they need clarification, they will not scroll your website and leave as soon as possible. The website design will mainly focus on seamless navigation without proper linking. It will allow both the users and Google to analyze the site properly.

 

Slow Loading Speed

One of the major mistakes that largely affect the SEO ranking is the slow loading speed of your website. If your site has low loading, the visitors will no longer want to stay on your website and wait to load. They will simply leave the site and visit another. It will impact your online presence and ROI overall.

 

Large Image Or Other Media

Many visitors get tempted to see large and beautiful images on the website. But do you know that using such large files on the website will affect the loading speed of the website? Those who do not know how to check the loading speed can go through Google’s Page Speed Insights test to get an idea of the loading speed. You can either resize or compress the image and then upload it.

 

These mistakes can impact the website’s rankings overall. You need to hire professionals knowledgeable on the latest website design in Kenley and other locations. Be sure to contact the team from Media & More Ltd, who will help you create the best website design layout for your brand. Contact us now to discuss your requirements.

 

How Can AI Positively Contribute to Digital Marketing Success?

Digital marketers

With the rapid advancement of technology, we have seen a massive change in the digital marketing scenario. The projects are becoming increasingly competitive, for which most professionals are now taking the help of Artificial Intelligence. It has all the capabilities to transform the complete digital marketing processes in the coming few years.

 

How AI Can Transform Digital Marketing?

 

The lack of knowledge about AI and its powers to transform digital marketing can be dangerous. If you do not follow the process properly, your business might risk lagging behind the competitors. You may miss the potential growth opportunities that can significantly change your way of doing business.

 

The Role of AI in Digital Marketing:

 

Artificial Intelligence in digital marketing business can help you significantly in many areas. To know how marketing agencies in Redhill can benefit from them, you must read the following section.

 

Improves Project Performance and Results:

 

With the help of data-driven insight, any project can experience a sea of change. AI can help you explore the opportunity. They can test and find the best combinations for your projects. This will benefit you in driving more conversions and engagements. You can get proper insights on changing customer behaviours and preferences. This will help deliver personalised content.

 

Grow Your Conversational Marketing Game:

 

It is a modern form of marketing where your business talks with the customers with the help of chatbots. It is real-time, personalised and possesses a human touch. It helps you provide a rapid response and better customer satisfaction. You can leverage the growth of AI in the future, where it can be a proven model for sophisticated online marketing methods.

 

Enhances Creativity and Innovation:

 

This is a feature that will particularly help the writers and designers. In the days of creative block, AI can be your saviour. Thanks to the constant evolution, it can help you get new ideas, opportunities and inspiration. You can also use certain software to generate content that can resonate with the audience.

 

With the growth of Artificial Intelligence, you will see a significant change in the usual way of doing business. If you are wondering if digital marketers in Redhill take assistance with such upgraded systems, you can find multiple examples. Media & More Ltd is one of the most prominent names. We are among those who have been in this field for many years. We have proven expertise in providing quality, customer-oriented service in online marketing. For more information, you can visit our website today.

 

 

5 Signs Your Business Has a Proper Logo for Brand Awareness

design-business-cards

As a business owner, you want to be sure that your logo creates the best possible lasting impression. After all, the logo is the first thing the potential customers will notice. So, you need to be sure that it represents your brand in the best possible manner.

 

Whether you want to have graphic design in Banstead, a logo designing service or any other service solely for your business, it is always crucial to get help from an expert who offers professional graphic designing services, including logo and banner design.

 

Signs That Show Your Business Has an Impactful Logo

 

  1. It Is Eye-Catching

 

The logo that you have should be eye-catching and attention-grabbing. It is something that the customers notice and remember. If your logo needs to be more varied and exciting, it is not working to get the attention of the viewers.

 

  1. It Is Memorable

 

Another important feature of a perfect logo design is to make it memorable. Everyone remembers the logos of reputed brands like Puma, Nike, and Zara. They make such interesting and memorable logos. Such a logo combines the right design, colour and even simple font and design. A complex logo is difficult to memorise and might put off customers.

 

  1. The Logo Is Professional In Nature

 

One of the major aspects that most businesses follow is to make the logo professional in nature. However, the layperson can’t make the logo professional. Hence, hiring experts who offer specialised Logo design in Banstead is very important. The experts understand how to design the logo, considering all the factors that help create a memorable, professional and eye-catching logo.

  1. The Logo Conveys The Right Message

 

The logo that you have should convey the right message to the viewers. It should reflect the aims and objectives of your business. The logo must reflect that if your business is related to fun and entertainment. On the other hand, if the business is somehow serious, the logo must show that. Ensure that the logo shows the right message about the brand to the customers.

 

  1. It is Unique in Nature

Your logo for your business should be unique and different from the rest. It will help you to be different from the rest and establish a lasting impression among the customers.

 

These are some of the signs showing you have a professional logo for your business. If you want a professional logo, graphic design or banners in Banstead, consult the team from Media & More Ltd. They have several years of experience in delivering the best service on logo, banner and graphic designing.

 

Top 4 Web Design Trends That Will Rule the Market In 2024

web design horley

This year is already ending; hence, a new year comes with new advancements, new technologies and new happenings. The field of website design and development is following the same. The experts seek new trends to rule the market in the upcoming year.

The website design of the year 2024 helps redefine the overall user experience and reshape how people interact.

The field of website designing is undergoing many transformative journeys that redefine user experience and push the boundaries. Almost all the companies that offer services on web design in Horley and other areas also focus on the latest trends.

Here, in this blog, you will learn about the latest trends that come into play in the upcoming year. You can explore their elements, redefining the future of website design.

Top Website Design Trends to Check

  1. The Combination Of Functionality And Aesthetics

The future of website design is all about choosing a perfect balance between website design and functionality. As per the leading companies that offer services on Website design in Horley, the websites should be designed to indicate constant dynamic flow. Some major elements that need to be included here are user-centred design, responsive layouts, interactive elements and visual hierarchy.

  1. Minimalist Interface Design

The age-old norm, “less is more,” will become very important in 2024’s website design trends. Here, the minimalist interface design reflects the work’s simplicity, efficient functionality and clarity. By reducing clutter and unwanted elements from the website, you can have clear, uncluttered and aesthetically pleasing websites which are user-oriented, too. Minimalist design principles reflect on responsive layouts, which ensure that all the websites adapt seamlessly to various devices and screen sizes.

  1. A-Driven Personalisation

Do you know that AI-Driven personalisation can lead to the crafting of tailoured experiences? Yes, using various AI elements, you can attract more users to the website. Most of the tasks you can do, like machine learning, utilising AI tools, harnessing AI power, and bringing about dynamic user evolution.

  1. Use of Virtual Content

2024 is all about combining reality and the virtual world. Virtual content means including augmented reality AR and virtual reality elements. The designers should include elements like 3D models for virtual tours that offer users a lifelike experience.

These are some of the latest trends you can see in website design in the year 2024. If you want the best Web Design Services in Horley, you can get help from the experts from Media & More Ltd. We have a team of expert designers to help you design your website per your budget and requirements. Feel free to explore more from our website.

How AI is Changing the Scenario in the Field of Web Designing?

Web Design

The current age has created a scenario that balances automation and human force. AI, or artificial intelligence, which was the next big thing a few years back, has now become a solution provider for various tasks. After showing its prowess in different fields, it is slowly being developed for the assistance of web designers and developers.

 

The Importance of a Functional Website:

 

At a time that depends heavily on technology, designing a properly functional website is the need of the hour for businesses. It acts as an online inventory that introduces potential customers to the vital details of the business. However, to make it look good and highly functional, it is important to take the help of a professional web designer.

 

The Role of AI in Website Designing:

 

Instead of the traditional concept of web design, many designers are now taking the help of AI. You can find multiple tools supported by artificial intelligence that make web design in Surrey simple. The main benefits of using AI in web designing are discussed below.

 

  • Personalisation: AI can be your best option when giving customers a fully personalised experience. It has the ability to deliver relevant content to different website visitors. AI understands machine learning algorithms better. It helps it understand user preferences and behaviour properly. This later helps provide improved services. This includes product recommendations and targeted messaging.

 

  • Better Data Insight: AI Technology is also useful in collecting and analysing user data. This can be a game-changing benefit for business owners. With the help of the website, they would be able to read the preferences and expectations of the customers. This would help them optimise the website’s layout, content and other design elements.

 

  • Site Performance: While designing a website, a professional needs to ensure that it does not hamper its SEO properties. This can negatively affect the site’s performance and, eventually, the business. With the help of AI, one can optimise the website code. This can improve its loading speed. This helps in faster page loading speed, thereby improving user engagement and taking the website to the top of the search engine.

 

These are a few vital advantages that AI can provide in designing a website. The designers should keep a tab on the modern improvements for an improved web design experience. If you want modern web design assistance from a trusted source, contact Media & More Ltd. We are a well-known web design service in Surrey known for responsive web design services. For more information, you can visit our website today.

Learn About The Basic Principles of Graphic Design

design-business-cards

Are you trying to create a creative graphic design? There are certain important principles that can help you in attractive and effective composition. Graphic design is a sought-after skill, helpful in creating high-end designs to promote businesses. Finding the right marketing agency for graphic design in Dorking. Let’s dive deeper into the subject.

 

Six Principles For Creating an Attractive Graphic Design

 

Balance

Balance means even distribution of the graphic design elements like shapes, images and text boxes. You can choose between a balanced design or an off-balanced one. There are three types of balance: Symmetrical, Asymmetrical, and Radial.

  • A symmetrical design is made along a vertical or horizontal axis in which the element’s weight is distributed on both sides of the layout.
  • Asymmetrical involves scale, contrast and colour to smooth a layout’s flow.
  • In radial, a design’s elements are kept in a circular pattern over the layout.

 

Alignment

It helps in creating a visual connection among elements like images, shapes, and blocks of text. Correct alignment is essential for developing a sharp appearance as it culminates any distortion within the layout.

 

Hierarchy

Hierarchy involves two crucial aspects: dominance and priority. You need to place design elements based on their relevance. It allows brands to convey their message to their targeted audience in an effective manner. The below tips will help you achieve this.

 

  • Highlight the title
  • Placing the key message at a higher level
  • Including detailed and colourful visuals,
  • Adding shapes to frame the focal view.

 

Contrast

Contrast catches the attention of the customer to the design’s main elements. You need to maintain the difference among similar elements in a design. This will help in improving the overall legibility of a layout. You can form contrast by placing design elements in opposition to a layout. Some of the examples include large vs small, dark vs light; contemporary vs traditional; thick vs thin.

 

Rhythm

Rhythm is responsible for bringing together various elements to create an organised appearance. Repetitive elements like colour or logos help businesses to gain recognition. There are two categories of rhythm: fluid and progressive.

 

Colour and Space

Choosing the right colour will help you in defining the design tone. Make efforts to get the right combinations. You can also use a colour palette to make a better selection.

 

Media & More Ltd is the leading marketing agency throughout the UK. We offer excellent graphic designing services. Book an appointment with us today to discuss your requirements.

 

 

 

 

 

 

 

 

Top Three Signs Your E-commerce Site Needs Redesigning

responsive-website-design

The design of your e-commerce website can significantly influence your sales and customer experience. A website design should be user-friendly that is also modern and attractive. A website that has not been updated for a long time can lead to poor functionality. With an updated design, your advertising efforts will be successful.

But how can you understand when your website properly serves your clients or needs updating? There are a few aspects that you must notice to analyse your site, and it all comes down to how clients are now treating your site. This is called user experience, and it’s key for your website designer in Coulsdon to make it count when finding ways to increase your online sales. Here are the signs that your e-commerce site is in need of some web design.

When Your Website Is in Need of Some Design?

 

Your site is difficult to use

A website design’s most crucial advantage is its user experience. An e-commerce website should be user-friendly so customers can easily find what they need. They will leave your site immediately if they can’t find the product they want quickly. However, this can be fixed with an efficient website design. Consider your prospective clients and see whether they can find the needful quickly.

Your search engine rankings are subpar

When it comes to boosting search engine rankings, website design plays a critical role. For search results pages, Google doesn’t only verify the written content. UX plays a significant role in your site ranking as well. Also, your site needs the implementation of an effective SEO strategy. SEO raises your website’s visibility in search engine results pages (SERPs), boosting website traffic and sales.

Your site is extremely slow

The first problem with a slow website is that users may lose interest and leave it out of frustration. This implies that if the website is not speed-optimised, potential customers can leave. Furthermore, a lot of search engines penalise websites with sluggish load times by placing them lower on their search engine results pages (SERPs). This restricts access to potential clients and further lowers visibility. Your website redesign should focus on making it faster and more user-friendly for customers.

 

If you are searching for an experienced and competent ecommerce website designer in Coulsdon, look no further than Media & More Ltd. Our expert team of web designers can deliver a website that looks excellent, is user-friendly and can help you generate more sales. To know more, get in touch with us today.

 

 

 

Common Mistakes You Must Avoid When Designing a Website

website design services

Designing a website needs an individual to be creative. Understanding the project’s scope is important before you start working on a website or designing a new one. You can hire an expert for the best website design services. Here are some of the common mistakes in website design.

Avoid These Designing Mistakes To Develop a User-friendly Website

Overloading

Using various types of fonts, incompatible colour palettes, scattered images, and other elements can overload a website. Try to stick to a single style and avoid choosing more than two or three colours wherever possible. 

Poor Structure

Messy pages are one of the biggest mistakes when designing a site. This includes a curved layout, a jumble of blocks with content, inconvenient navigation, button inaccessibility, and other important elements. Hence, designing a site that makes its visitor understand the entire structure is vital. You can also create a map if a site is complicated. 

Pop-ups

Well-designed pop-ups can indeed benefit your business. But frequent pop-ups can irritate users. Avoid overlapping the content and use reasonable-sized banners. It will help users to gather the required information. 

Poor Quality Linking & Inappropriate Images

Links that are not clearly visible to the users can annoy them. Ensure using high-quality links and images on your site. Besides, also make sure that those links are relevant and do not confuse visitors or divert their focus. 

Infinite Page Scrolling

This can be ideal for engaging users to explore everything about a site in-depth. Scrolling is also ideal for mobile devices. But it also doesn’t always display accurate data. Hence, ensure to use the scroll while attaching materials to the top. It will give users enough information without downloading all the pages.

Slow Loading

This can have a negative impact on the visitors of a site. Problems while loading a page are the main reason many sites remain abandoned. You can optimise the image size to reduce download speed. Besides, web-based tools can also provide insight into your site and improve the download speed. 

Lack of Optimisation for Search Engines

Just completing a web-design course isn’t enough to create an impactful website. Ensure using unique texts on the site on all the pages. 

Media & More is a leading company providing quality services for website design in Horsham. Contact us today to learn more about our services.