Four Major Logo Design Tips You Need To Follow For Your Brand

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Do you know how many times an average person needs to check your brand’s logo before they start to remember that?

The frequency can be 5-7 times. Why does this number matter? The more the logo design in Coulsdon will stand out from others, the more memorable it will be among the viewers, and the more will be brand awareness.

No one can underestimate the importance of having the right brand logo. It is how your brand gets introduced to the customer. It can either make or break the success when considering the long term.

In this write-up, you will learn how to create the best logo for your brand that stands out from the competition. Continue reading for further information.

The Logo Design Tips for an Attractive Business Logo

  1. Consider The Vibe Of Your Brand

How do you want the customers to feel about your brand when they see the logo? If you have an accountancy firm, you must assure your clients they can trust you with money. On the other hand, if you are having a spa clinic, you want the customers to feel that calmness and purity when they see the logo.

Before designing, you need to know the brand’s vibe. Spend some time visualising what your customers want to see you as. The logo that you are designing must encompass the brand’s identity. It would help if you thought whether to make it quirky or traditional.

  1. Choosing The Right Colour Is Very Important

Do you know why popular fast food brands like KFC and Burger King Use dark colours like red and yellow in their logo design?

It Is Not Because The Customers Love These Bright Colours.

The fact is that red and yellow increase appetites. It is very important to increase the food selling percentage. Another example is that major tech brands use green in their logo to reflect honesty and trust. It would help if you did some research on colour psychology before you chose the logo design.

  1. Keep The Logo Simple In Nature

While making the logo too different from others, some brands make a mistake- complex design. It would help if you avoided it while you were designing your logo. The designers suggest keeping the logo as simple as possible.

  1. Picking The Right Font Is A Must

While giving the designer the responsibility for having the brand’s best logo, you need to choose the right font. Each font style has a different meaning; hence, you must choose the font style that fits your brand’s goals.

If you plan to have a perfect logo for your brand, trust the team from Media & More Ltd. Our experienced team of logo designers will first listen to your requirements and suggest the best logo design for your business. We are also experts in Graphic design in Coulsdon and nearby locations. Call us to discuss your requirements.

5 Signs Your Business Has a Proper Logo for Brand Awareness

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As a business owner, you want to be sure that your logo creates the best possible lasting impression. After all, the logo is the first thing the potential customers will notice. So, you need to be sure that it represents your brand in the best possible manner.

 

Whether you want to have graphic design in Banstead, a logo designing service or any other service solely for your business, it is always crucial to get help from an expert who offers professional graphic designing services, including logo and banner design.

 

Signs That Show Your Business Has an Impactful Logo

 

  1. It Is Eye-Catching

 

The logo that you have should be eye-catching and attention-grabbing. It is something that the customers notice and remember. If your logo needs to be more varied and exciting, it is not working to get the attention of the viewers.

 

  1. It Is Memorable

 

Another important feature of a perfect logo design is to make it memorable. Everyone remembers the logos of reputed brands like Puma, Nike, and Zara. They make such interesting and memorable logos. Such a logo combines the right design, colour and even simple font and design. A complex logo is difficult to memorise and might put off customers.

 

  1. The Logo Is Professional In Nature

 

One of the major aspects that most businesses follow is to make the logo professional in nature. However, the layperson can’t make the logo professional. Hence, hiring experts who offer specialised Logo design in Banstead is very important. The experts understand how to design the logo, considering all the factors that help create a memorable, professional and eye-catching logo.

  1. The Logo Conveys The Right Message

 

The logo that you have should convey the right message to the viewers. It should reflect the aims and objectives of your business. The logo must reflect that if your business is related to fun and entertainment. On the other hand, if the business is somehow serious, the logo must show that. Ensure that the logo shows the right message about the brand to the customers.

 

  1. It is Unique in Nature

Your logo for your business should be unique and different from the rest. It will help you to be different from the rest and establish a lasting impression among the customers.

 

These are some of the signs showing you have a professional logo for your business. If you want a professional logo, graphic design or banners in Banstead, consult the team from Media & More Ltd. They have several years of experience in delivering the best service on logo, banner and graphic designing.

 

4 Reasons Why Responsive Website Designs Are Important for Business Sites

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4 Reasons Why Responsive Website Designs Are Important for Business Sites

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Responsive website designs are the type of design that allows the website to work well and efficiently on different devices. Professional website designers in Caterham love making responsive website designs. With the help of responsive web designs, they can optimise the images and content and make them suitable for all platforms.

With responsive website designs, things have become easier for website designers. They can now build a single website and optimise it for numerous platforms. To know more about the benefits of responsive website designs, read on.

What are the benefits of a responsive website design?

User-friendly website

A responsive website design is important because it helps ensure that your website looks great and functions properly on all devices. User experience is a crucial factor when it comes to designing a website. You must convince people about the services and products of your company through the website. Responsive designs have the capability of doing so. A responsive website design is important because it can help improve the user experience on your site.

SEO friendly website

A responsive website design is important because it helps improve your search engine optimisation (SEO). Thus it can help you attract more visitors to your site. Your website rank will go up in any search engine if you make a responsive website design. Again, most web traffic for any website is recorded from mobile devices. Hence for a responsive website, it is easier to get a rank because it can be viewed from mobile apps.

Helps to improve conversion rates

Your website’s main objective is to produce leads. This is crucial contact information that you don’t want to lose, regardless of whether leads are turned into sales on your website or if they sign up for a newsletter. Therefore, quality lead generation depends greatly on how you promote your brand on your website. If website visitors can’t discover the information they require, they are unlikely to convert. With a good graphic design you can fix this issue. 

Improves conversion rates

A responsive website design is important because it can help improve your conversion rate (the percentage of visitors who take an action you want them to take, such as signing up for a newsletter or making a purchase). Again these types of designs help to reduce your bounce rate (the percentage of visitors who leave your site after viewing only one page).

Cost-effective designs

Instead of maintaining separate websites for each device, the companies can get a single website that suits every platform and adapt to every screen size. Thus investment in responsive website designs is a cost-effective option. This serves a dual purpose. Even the cost of the web designers is reduced. They don’t need to put in extra effort for the websites.

Apart from these websites, the website designers also believe that building responsive website designs is easier, and changes can be readily made to these websites as and when required.

Approach Media & More to hire experienced website designers in Caterham. We make beautiful responsive website designs for all types of businesses. To know more, check our website.

Why Graphic Designs Are Important for Website Development?

Why Graphic Designs Are Important for Website Development?

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Graphic designers are creative experts who create visual materials to promote a particular message. Graphic designers are creative experts who create visual materials to promote a particular message. They are in charge of developing visual statements that support particular corporate goals. Web design is gaining prominence nowadays. Graphic designs play an immensely important role in building an attractive, expressive and informative website.

Numerous prospective buyers will come see your brand online, possibly through digital marketing, and won’t physically visit your storefront. They will instead visit your website first to look at your products. With the help of graphic designs you can increase the visual appeal of your website.

Why Graphic Designs Are Important for Website Development?

To know more about the importance of graphic designs in Dorking, read on

Helps to make the site visually attractive

The first thing that draws users’ attention to a website is its visual appeal. the website is the face of the company.  In other words, the artwork, fonts, and colours used on your website can entice visitors to learn further about your services. It ought to pique interest and maintain it. Graphic designers can help with this. They may assist in developing websites that provide the appropriate images to enthral visitors and encourage further exploration.

Helps with better browsing experience

Have you ever experienced a sense of disorientation while viewing a website? Although it could have been appealing at first glance, it wasn’t simple to use. Unless there is a website designing team to handle the design aspect of it, it doesn’t matter how good your developer is at coding. Easy-to-use websites that maximise visitor engagement can be made by web designers. Good web design should prioritise intuitiveness over complexity.

Helps to improve conversion rates

Your website’s main objective is to produce leads. This is crucial contact information that you don’t want to lose, regardless of whether leads are turned into sales on your website or if they sign up for a newsletter. Therefore, quality lead generation depends greatly on how you promote your brand on your website. If website visitors can’t discover the information they require, they are unlikely to convert. With a good graphic design you can fix this issue. 

Improves brand recognition

Your website could serve as the main platform for showcasing your brand. Before continuing to learn more about it, people want to know with whom they are doing business. As soon as they arrive at your website, visitors must understand who you are and what you do. As a result, your website should perfectly complement your brand’s image. While still building a useful website, a web designer will assist in establishing an overall style and appearance that communicates your brand’s essential values. To ensure that buyers keep your brand in mind across all phases of the purchasing process, they employ logos, fonts, and other visual components compatible with your entire brand strategy.

For the best graphic designs in Dorking, approach Media & More. We have a team of specialists who can provide the best graphic designs for your business.

4 Amazing Graphic Design Trends for Social Media Brand Awareness

4 Amazing Graphic Design Trends for Social Media Brand Awareness

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Social media can be the best platform to spread brand awareness among target buyers of a certain business. Social media platforms are easy to access and have an immense impact on our daily life. Hence, you should know how to use graphic design to promote your brand on social media units.

When you hire experts in graphic design in Redhill, you can get complete assistance for all your designing requirements as a part of your brand promotion strategy.

Here are a few tips for you to understand how to use graphic design to promote your brand on social media platforms successfully.

Four Vital Graphic Design Tips To Follow To Build A Strong Branding

Create a Goal

Whether you are designing an infographic or a banner – it is required to create a goal and focus on it while planning the design. Every social media business account should have goals. Thus, the graphical features you want to use on your SM profile must be created keeping those goals in mind. For example, if you want to use your Instagram business account to showcase your latest products and not to share some information, the graphical content must have that uniqueness to attract visitors.

Show Your Creative Excellence

Graphical content must be creative and intriguing. In this highly competitive market, one simple graphic art can help you to win the race and be a leader in your industry. Hence, you must work with graphic designers who have excellent creative skills with a clear idea about the latest design trends. These designs will reflect the persona of your brand clearly to your target audiences and grab their attention easily.

Use Right Colour

It is highly crucial to choose the right colour for your graphic design elements used on social media. These colours must be soothing and refreshing but suitable for your brand’s nature and goals. It is always a good idea to use hues matching the colours used in your brand’s logo. If you are preparing graphical content for special occasions like Christmas or Halloween, you should use colours to represent these special days.

Be Consistent

It is highly required to be consistent with your graphic design ideas for social media promotion. You can build your brand through this without much effort. Use the brand’s colours and fonts to create that consistency and impress your target users easily.

At Media & More, we offer professional and reliable graphic design solutions in Redhill. Our team is ready to design logos, business cards, calendars, banners, and other types of content that use graphical designs.

Please get in touch with us for more information.

5 Common Mistakes People Make When Designing Business Cards

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5 Common Mistakes People Make When Designing Business Cards

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An affordable way to promote your brand is through business cards. It acts as a marketing tool to convey business information to your customers. If you want to reap all the benefits offered by business cards, then avoid these common mistakes when designing business cards and make sure it has a good design. A poorly designed card can be fatal for your business, especially start-ups.

There has been a recent change in the way cards are designed due to shift in aesthetics and advancement in technology. If you want to create a good impression on others through business cards, make sure you get in touch with a reputed company designing business cards in Coulsdon. Most of their designers have years of experience and know the common mistakes people make when designing a business card.

Hire Experts When Designing Business Cards And Avoid The Common Mistakes

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Small Font Size

Since most people don’t have the perfect 20/20 vision, small font size is one of the most common mistakes people make when designing business cards. Even if you rely on glasses and contact lenses for accurate vision, make sure the font size is readable.

Bad Choice Of Font

If you think that you can use any font you like for business cards, it’s high time you debunk the myth. The font type depends on the content and type of business. It is advisable not to use Comic Sans when designing a business card for a hospital. The same font will work for daycare centres.

Unusual Paper Shape

Most business owners think that they can stand out from their competitors by creating unique business cards. Even if you are one of them, make sure you use the right paper shape. Choose one which will give your business a more personable and approachable feel.

Paper Type

It is not only about the shape of the paper but even its type is important. The card creates the first impression on your customers. If you print the card on poor quality paper, it will reflect your business in the poor limelight.

Colour Contrast

It might become a challenge for people to see the content in the card if the font colour and background colour are similar. One of the primary things to consider when choosing a colour for business cards is contrast.
Since you are now aware of the common mistakes people make when designing business cards, make sure you approach a reputable company like Media & More for business card designing.

5 Inspiring Graphic Design Trends for 2021

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5 Inspiring Graphic Design Trends for 2021

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Graphic design is not only for the movie business. Even a small corporate house can use this form of art to promote its brand. A well created graphic design can help you to communicate with your target audiences with style and elegance and share your views with them in a unique way. The ever-changing trends of this field make it relevant for modern digital advertising projects.

Each year a new trend in graphic design comes with the scope for a reset. Hence, you can expect to see something fresh and more creative in 2021 than those in 2020.

Why is Graphic Design Special?

The idea of using graphic design in business or marketing is all about transforming something average into something unique and more impressive. Whether it is a poster of an upcoming event of your company or the product launch banner of your new brand – with excellent graphical works, you can add more aesthetical value to your projects.

Most Powerful Graphic Design Trends of This Time

Use of Muted Colour Palates For Graphic Design

Colours with low saturation are known as muted colour in the graphic designing field. They are the opposite of vivid colours. These colours feel organic and safe in all types of designs and give you a vibe of nostalgia. This is why health and wellness brands often pick these colours while preparing their logo, banners or other graphical elements.

Shapes from Your Geometry Book

2020 was the year when we had seen the use of floating and abstract shapes in this world of graphic design. This year designers choose their shapes directly from your geometry books. From cute triangles to intriguing half-circles – you can see the use of various geometrical shapes to create eye-catchy designs. These hard-edged and rigid shapes look nice with soft and subtle colour palates.

Use of Data Visualisation

Whether you wish your audiences to see the percentage of your ongoing social media followers or the number of happy clients you have served within the last six months – graphic designers can do so. They use the technique of data visualisation to highlight various data through simple designs to make them easy to understand for your regular viewers. Your visitors can check these data and understand your point of view clearly without spending a lot of time reading big articles and blogs.

Classic Serif Fonts

The use of classic serif fonts is back in 2021. These fonts look dramatic, elegant and classic. You can see the use of these fonts for graphical illustrations for fashion houses and interior decoration companies where such elegance and class play a vital role.

3D Graphic Design

This is probably one trend that you can see every year on the list. However, it gets cooler and better with every version. Companies that have the most modern technological advances can produce the best 3D design for their clients.

If you wish to get flawless graphic design service in Dorking, Media & More is the right choice. Please get in touch with us at 01737 400061 for highly creative results with unique customer service.

Top 4 Reasons to Hire a Professional Marketing Agency in Dorking

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Top 4 Reasons to Hire a Professional Marketing Agency in Dorking

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Running a business is not easy. You need to maintain and plan a lot of things. Marketing strategy is one of them and probably one of the most challenging parts for every business. Most importantly, improper marketing plans can ruin a business. On the other hand, the right marketing strategies can boost a brand’s reputation and help it achieve bigger goals. However, the job of a professional marketing agency is to understand various factors related to a brand and then design a bespoke promotional plan for the same.

Important Factors to Consider for Making Marketing Policies

  1. The industry type
  2. The nature of the brand
  3. Target buyers
  4. The geographic location
  5. The aim of the campaign
  6. The tone of the campaign
  7. The budget of the campaign

Only an experienced and skilled marketing expert can understand the significance of all these factors while determining a certain marketing strategy for a specific product, brand or service.

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Why Hire Marketing Agency?

Get Fresh Ideas From Marketing Agency

These experts have new ideas regarding effective marketing policies. They know the industry better than anyone else. Hence, they can help you with ideas that work nicely for your company. In this field, some tricks may work correctly for a certain company, and others can be quite disappointing. Therefore, only an expert can offer you fresh ideas which are useful and safe.

Help with Digital Media

In today’s world, without the help of digital media, marketing strategies seem incomplete. Modern marketing agencies are well aware of this trend. For instance, they can use the power of social media units to promote a new brand or to make an older one more popular among the target audiences. They use various techniques with SEO, SEM, PPT and SMO to improve the online identity and ranking of a business.

Correct Use of Tools With Marketing Agency

From social media to printing and graphics – an experienced marketing agency knows how to use all these tools to make a marketing strategy successful. Above all, they have experts in all these departments who perform their daily operations efficiently and dedication to offering you a comprehensive result.

Prevent Anti-Branding

Even if your brand is doing well in the market, you can notice a sudden fall in your ROI. This can happen due to a strong anti-branding campaign led by your competitors in the market. After that, your marketing experts will use their skills and tools to stop anti-branding and promote positive campaigns to regain your brand’s reputation.

At Media and More, we have strong web designing, digital media marketing, graphics designing, and printing teams. All these experts work together to make your branding plans successful and lucrative for your company.

For more information, kindly give us a call at 01737 400061.

Latest Graphic Design Trends for 2021

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Latest Graphic Design Trends for 2021

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The design makes our world more unique and understandable. On the other hand, trends give us a position in time. We can achieve a place in time in a unique way by following the current graphic design trends in 2021.

Thanks to those brilliant and talented graphics designers working all across the globe who are trying to present some of the most creative and stunning design trends for businesses worldwide. Most importantly, their collective effort gives us a chance to experience some excellent transformation of old design ideas and the amalgamation of old and new styles to create something magical, relevant, reflexive and efficient for businesses.

Most Striking Graphic Design Trends

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Abstract Psychedelia in Graphic Design

This trend allows the designers to think freely and express their minds without the conventional diction of designing. Psychedelia is deeply associated with creative experimentation that reflects one’s mind regarding the social happening around. This idea fosters freedom and lets the designers think and express their thoughts with colours and abstract design ideas.

Symbol Revival in Graphic Design

Symbols have special space in the history of design. Even a small red dot or a tri-coloured bar on a waving banner can depict a special message to all. The use of such symbols in graphic design is an old trend, but this year it makes more sense. Modern graphic designers modernise classic symbols and virtual motifs to create something magnificent for particular brands.

Retro Futurism

This trend symbolises the si-fi dream of a former time. It is appealing for this era because of its brilliant way to depict how the past got us wrong. By 2021, we were supposed to travel by flying cars and have robot maids; but this didn’t happen. But in the case of graphics design, experts, use this strong and prevalent style of retro-futurism in graphic designing to create something positive and unique and express ideas that can lead the future. Bright colours, curves and computer-inspired typography are the main characteristics of this retro-futurism trend.

Flawless Surrealism

The use of surrealism in graphic design is a common trend. However, in 2021, you can see an augmentation in this trend where the designers like to use various surreal images and concepts to create something creative and imagery. In 2021, graphic designers are expecting the ongoing social anxiety and depression (because of a pandemic) through surrealist collages. In these designs, images would be normal when you separate them, but if you see them together, they can create a completely different impact on your mind.

Only top graphic designers with in-depth knowledge, excellent creative sense and vast experience can give you something exclusive and striking.

At Media & More, you can meet such highly qualified graphic designers in Dorking. These experts can give you designs that match the trend with unique style and form. As a top digital marketing company, we can offer you seamless website design and development services too.
For more information, kindly get in touch with us at 01737 400061 to know about our graphic designing services.