Tips To Choose The Right Colour When Making A Business Logo

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Tips To Choose The Right Colour When Making A Business Logo

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The company’s logo is an integral part of a business. It is advisable to choose colours that can complement the logo. There are few online tools available to suggest the best design and colour, depending on your logo. You should consider the colour wheel when choosing a shade which matches your logo. The colours should be from the same colour family or opposite sides of the wheel.

Everyone wants a logo that will help them or their business stand out from their competitors. It creates the first impression on your clients. Choose the right company for logo making, and they will choose the right colour and fonts. If you think that a monochrome theme will render the logo a professional touch, it’s high time you debunk the myth. Colours influence how we feel when we see a business logo.

Choosing A Colour For Your Logo Design? Consider The Points Stated Below

Colour Theory

Colour theory is used to create effective logos. Make sure you choose colours which complement each other. The colour theory is a bit complicated. So, you should choose an experienced logo maker in Banstead. They know the role colours play in conveying a message. If you want your logo to create an eye-catching and bold statement, choose orange, green and purple. Play with variations to know which colour scheme will work the best for your business.

Colour Psychology

Colours also determine human emotions and behaviors so colour psychology plays a very important role when creating a business logo. You should choose colour which can fulfill your business’s brand messaging. Choose yellow to convey warmth and optimism, orange reflects confidence and cheer, red is bold and youthful, and blue communicates strength and dependability. Know the colour psychology and apply it when creating the logo.

Font And Graphics

You don’t have to worry about the font and graphics of your business logo if you choose a reputable company to create it. Contrast is the key when choosing fonts and graphics. It is advisable to choose a light background colour and a contract colour for fonts and graphics. You can even use different shades of the same colour.

Get in touch with the experts at Media and More to create an effective business logo.

What Are The Major Qualities of a Reputed Marketing Agency?

Reputed-marketing-agency

What Are The Major Qualities of a Reputed Marketing Agency?

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Are you looking for a reputed marketing agency for your business? During your research for a marketing agency in Caterham, you will come across many small and medium-sized marketing companies offering different ranges of digital marketing and traditional marketing strategies. However, a good marketing agency can help promote your products and services positively and affordably to the target audience.

The size of a marketing agency doesn’t determine the capability of the people working in the same. Hence, while selecting the marketing agency for your business, ensure that you check the following qualities. Remember that a good marketing agency can promote your business and help you get financial profit, whereas poor marketing techniques will ruin your image beyond repair.

Top five qualities that a reputed marketing agency must have

Experienced and creative employees

The marketing agency you hire must have experienced employees in the team to help you with strategic marketing decisions. Startup marketing agencies generally have inexperienced marketing people in their team; however, there are companies among the startups where employees are highly creative in providing marketing strategies that can give you a competitive advantage.

Problem-solving skills

A good marketing agency must have effective problem-solving skills. If it cannot solve the marketing problems and suggest strategic marketing decisions, then the marketing agency is certainly not a good one.

Affordable marketing strategies

The marketing strategies offered by the marketing agency must be affordable. If not, it’s not a good decision to select the same. Affordable marketing solutions help to make profitable marketing decisions.

Positive reviews and testimonials

Check the portfolio and the expertise being offered by the marketing agency. Marketing agencies with impressive portfolios are the best ones. You must check the reviews, testimonials and portfolio of the marketing agency before hiring the same. If you get to see positive portfolios, it is certainly a good choice for you.

Define the range of expertise

Before hiring a reputed marketing agency in Caterham, make sure that the people working in the same must have good marketing knowledge and certifications to provide the job. Hiring people with expertise and knowledge is a sign of a good company. You must also check the number of people working for the agency. A good marketing agency needs a strong team of marketers.

Approach Media & More for excellent marketing strategies. We have a strong team of marketing strategists who follow a systematic approach to providing the best marketing solutions. To know more, check our website.

3 Benefits Of Outsourcing Web Design Services In Surrey

website design services in Surrey

3 Benefits Of Outsourcing Web Design Services In Surrey

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Every company needs a workable website if you want the business to grow. In other words, developing a website is necessary for every business in this continuously evolving world of technology. Since designing a site for a company is quite complicated, it’s time you get in touch with a reputable company offering web design services in Surrey.

Most of them have years of industry presence and know how to prevent the process from becoming too time-consuming or stressful. Some even offer customised services so you can make the most out of website designing. They value their reputation and try to complete the task efficiently and on time. You need much planning even when designing a one-page website.

Planning To Outsource Web Design services In Surrey? Few Benefits You Can Reap

Web design service Surrey

Use Innovative Tools

Most web design companies value their reputation and use the latest technology and tools when designing a site. They use the latest UIUX trends and technology to update their skillsets. The objective is to outshine their peers in the competitive market. They might also share the latest web design trends. You have the flexibility to choose one according to your budget and business objectives.

Save Money

If you don’t want to waste a major portion of your resources on in-house web designers, you can consider hiring outsourced designers. You can cost-effectively complete the task. Some business owners feel that hiring local professionals for website designing will help them save some money. It is a myth you should debunk if you want to make the most of web design in Surrey. Designing a site needs a lot of experience and expertise, irrespective of the size of your project.

Choose From Numerous Designer

Most web designing companies have numerous web designers and developers working for them. Outsource your project to one of the companies and they will ensure that the best professional with experience in working on similar projects is given the responsibility. They will customise a website design plan that will suit your business objectives and budget. They are also aware of the common web designing mistakes and can avoid those.

Since you are now aware of all the benefits of outsourcing website designing services in Surrey, it’s time you get in touch with the experts at Media & More. A properly designed site will help you generate leads, establish a strong brand and move your business to the next level.

Different Types of Web Pages in An Effective Website

Types of Web Pages

Different Types of Web Pages in An Effective Website

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An effective website with relevant web pages and designs plays an important role in nurturing and helping a business grow leaps and bounds. Irrespective of the nature and size of the business, every business owner must develop website designs that will help highlight the business’s services and products effectively.

If you’ve lately started a new business, then make sure that you approach a professional web designer in Horsham to get your official website designed. There are quite a few relevant web pages that must be designed relevantly to get a functional and responsive business website.

To know more about the relevant web pages, read on. Here’s a list of the same.

5 different types of web pages must be present in a business-relevant website

Types of Web Pages

Informative Homepages

This is the website’s main page and acts as the face cover for your business. The home page helps the visitors get an idea of the products/ services your business offers. Since this is the first visible page, the brand’s name, logo, contact information, relevant pictures of the products, and the navigation buttons to the other pages must be presented perfectly on the homepage. A dull and non-informative homepage will not attract the visitors’ attention and reduce the conversion rate.

E-commerce web page

If you want to sell your products and services online, creating a robust e-commerce page is essential. This should be designed in a customer-friendly manner so that all the categories of products can be browsed well along with price and description. You can highlight discounts and sales on this page. Hire experienced web designers to get the best outcome for this page.

Blog page

This is a page on your website that will help the SEO experts increase your website’s Google ranking. You will be required to post informative blogs on this page. You can also post casual and informative content about your products and offers for your products on the blog page as well.

Portfolio/ products/service pages

This is one of the main pages that every website must have. It should highlight the major products, works or services that the business offers. In the case of a service-based business, the portfolio page must contain many works done by the company. Make sure that this page is visible to every visitor right after the homepage.

Contact pages

A directory or the contact page is the one that is generally present in the last table. However, this should be designed, and sufficient information must be provided to ensure that a customer can immediately contact the executives.

 

To get the best web design in Horsham, hire web designers from Media & More. Our web designers focus on creating personal and engaging websites for all businesses. Check our website for further details.

4 Reasons You Need A Responsive Website Design

4 Reasons You Need A Responsive Web Design In Horsham

4 Reasons You Need A Responsive Website Design

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An easy way to make your website mobile-friendly is with a responsive design. The right design will solve many problems for your website. It will improve how your company’s website looks on various devices with different screen sizes. Your visitors will also spend more time on your website, which will help in improving your rank on search results.

Few More Reasons Your Website Needs A Responsive Design

4 Reasons You Need A Responsive Web Design In Horsham

More Mobile Traffic

You will be surprised to know that the top websites get the most traffic from mobile devices. It has become necessary for companies to have websites that their potential customers can view on the small screen without any distorted images. Instead of having a separate website version for mobile users, choose a responsive design, and your site will get better visibility at a lower price.

Fast Loading

Since mobile users generally have short attention spans, you need a website with a responsive design that loads faster. Get in touch with a reputable company for web design in Horsham, and they will create a responsive design for your site. You don’t have to worry about your potential visitors abandoning your web pages because they take more than 3 seconds to load. Online visitors can also become frustrated if the site is hard to navigate.

Less Maintenance

When compared with traditional web designs, a responsive design requires less maintenance, so you save a lot of time in the long run. You don’t have to invest in additional testing and support. To ensure the optimal layout of every screen, a responsive design uses standardised testing methodologies. You don’t have to maintain two content strategies, two design teams or two administrative interfaces.

Faster Mobile Development

You will have to pay for web design services and website development. Making a stand-alone mobile application is more time-consuming than making a responsive website. Time is money for business owners, and developing a responsive website will help them save a lot of time. You also have to invest less to develop a responsive website instead of developing two separate websites for computers and mobile.

Since you are aware of all the benefits of a responsive web design, it’s time you get in touch with the experienced designers at Media & More.

Webflow: Is This the New Beginning of Web Development?

webflow

Webflow: Is This the New Beginning of Web Development?

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The world of web development and designs witnesses transformations every day. Some of them fade away after a while, and some come to rule the industry. The current buzz in the market is Webflow, and it seems that it will be not go anywhere soon.

With so many challenging and complex procedures of web development and designing, experts have been trying to get something easy and quick for many years. Coding seems the most difficult part of this job, and now it can be easier and quicker with this latest technology called webflow.

Webflow - Beginning the New Era of Web Development

Webflow new era of Web Development

What Is Webflow?

Webflow is the latest web design and development tool. You can also call it CMS, an ecommerce and hosting platform. A particular feature or product set represents each aspect of this platform so that users can easily understand and pick the feature as per their needs.

Ensure Clear Navigation

You can capture the interest of your audience and improve dwell time by designing a site that can be easily navigated. Get in touch with a reputable company offering web design services and they will choose a design for clear and concise navigation. You can also expect longer bounce rates if your site offers easy navigation. Your audience won’t feel frustrated if they don’t have to spend more time to dig the information they need.

Why Should You Choose Webflow?

Typically, web designers and developers use different types of tools to execute different types of jobs that include graphics and visual design, coding, prototyping and others. The use of so many complex tools makes the process of web design and development challenging, time-consuming and sometimes daunting for professionals.

The main aim of webflow is to simplify this entire process of web designing by allowing you to design and develop at the same time. This will save you time, give you flexibility and ensure smart results.

Some of the Typical Issues that Web Designers Face

  • Find it is hard to keep the connection between the visual design and the coding.
  • Find it challenging to code animated transitions because of the complexity of these interactions.
  • Creating and optimising designs for different types of screens to support the responsive format of the website.

How Can Webflow Help the Designers in this Journey?

Webflow, being an in-browser designer tool, allows web designers to design, develop and launch visually responsive websites. This is an all-in-one designing platform that helps designers to perform the entire task flawlessly that including mapping the initial ideas to delivering a ready-to-use product for their clients.

How is Webflow Different from Other Design Tools?

  • Here, you do not see the codes and the visual designs separately.
  • Everything you create in the visual editor is powered by JavaScript, HTML and CSS.
  • Webflow allows web designers and developers to reuse CSS classes.
  • It is a platform that offers hosting plans through which you can connect a custom domain and keep hosting your HTML site.

What is the difference between WordPress and Workflow?

WordPress is an open-source content management system or CMS. You have to install this CMS on your hosting server. Webflow is a “Software as a Service” or SaaS application that will manage everything for you.

Get the Best Website Design and Development Service

When you are looking for a smart, easy and efficient service of web design and development, you must trust the experts of this industry. Media & More is one such company. We have vast experience working with the latest applications to create smart and functional websites with mesmerizing designs.

Please get in touch with us for latest updates.

Increase Dwell Time On Your Website With 4 Web Designing Tips

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Increase Dwell Time On Your Website With 4 Web Designing Tips

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Every business owner knows the importance of dwell time. Generally, it refers to the amount of time a person spends on a website after clicking a link on the SERP page and before going back to the search results. You need a web design that will increase the dwell time so that users can find what they need. If the dwell time is long, search engines will assume that your site can be trusted. As a result, your rankings will improve and you will get better placement on search results.

Few Ways You Can Improve Dwell Time On Your Site

Pro Tips Website Design hacks to increase Dwell time

Produce Quality Content

The quality of the content you are providing on your site will determine how much time people will spend there. They will spend more time if the content is valuable. It is your responsibility to ensure that the content you are providing is informative, helpful and engaging. Try to avoid writing promotional content as they are quite dull. You can engage your audience with compelling and entertaining content. If possible, use more videos, photos, quizzes, infographics and compilations.

Ensure Clear Navigation

You can capture the interest of your audience and improve dwell time by designing a site that can be easily navigated. Get in touch with a reputable company offering web design services and they will choose a design for clear and concise navigation. You can also expect longer bounce rates if your site offers easy navigation. Your audience won’t feel frustrated if they don’t have to spend more time to dig the information they need.

Use Videos And Images

There are a few situations when people don’t read content, even if it is of high quality. It generally occurs if the content is too long and does not have breaks. It becomes a challenge for readers to maintain their attention. You can increase the value of your blog post by adding a few images and videos where possible. It also helps in improving the dwell time by captivating your readers.

Optimise Loading Speed

In today’s hectic life, people lack the patience to wait when a site is loading. There is a high chance for them to leave if it takes more than 2 seconds to load. The loading time of a website largely depends on its design. Choose skilled designers as they know the various factors that impact the site load time’s consistency and speed.

Since you now know the various ways the web design can increase the dwell time on your website, it’s time you get in touch with the experts at Media & More.

Choose From The Best Colour Schemes For Your Web Design

Web Design

Choose From The Best Colour Schemes For Your Web Design

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A very powerful tool for web designers is the colour scheme of the site. Colours are powerful enough to change one’s perception. The ones you choose for your personal or business account can make or break the web design look. It also determines how easily you can engage your viewers. Choosing the right colour scheme is very important irrespective of creating an image to support your content or working on a more elaborate project. If you want the site to be inviting, the ones you should use will be different from what you should use if you want the site to be bold and proactive.

The Latest Colour Schemes You Can Choose For Web Design

Web Design

Bright Accent Colours For Web Design

Web designers widely prefer them as you can mix shades of violet and blue with shades of bright accent colours like red and orange. The colour contrast will give your site a unique combination and look. The vivid blue background won’t blend easily with the red and orange accents and immediately draw your viewers’ attention. Get in touch with a reputed web design company in Surrey, and you can rest assured that your viewers will go through the entire page’s content.

Natural And Earthy

Use some natural and earthy colours for your website if you create a design related to sustainability and nature. The colours will make you feel that you are surrounded by a nurturing outdoor scene and soothing blue sky. The ‘down-to-earth’ colour scheme has a pleasant colour combination which comes in handy when designing a website for a business dealing with environmental issues.

Cool And Fresh Web Design

Want to create a refreshing and clean palette for your website? You can use emerald green and dark imperial blue, and they will render it a clean and fresh look. The combination is generally used during web design in Surrey for websites with ocean or a water-related setting. It will convey a reliable and calm image of your business to your online viewers.

Audacious And Vibrant

If you love the beautiful shades of turquoise and coral red and want to include them on your website, combine them with other shades of blue and create an eye-catching design. Your site will get a bold and vibrant look. Cooler blues are considered to be the best bold feature colour by many web designers. Generally, this colour scheme is used when creating a website with a modern-looking and edgy design.

Since you are now aware of the latest colour schemes you can choose from for your website, it’s time you get in touch with the experienced web designers at Media & More. Please get in touch with us at 01737 400061 for highly creative results with unique customer service.

5 Inspiring Graphic Design Trends for 2021

Graphic Design

5 Inspiring Graphic Design Trends for 2021

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Graphic design is not only for the movie business. Even a small corporate house can use this form of art to promote its brand. A well created graphic design can help you to communicate with your target audiences with style and elegance and share your views with them in a unique way. The ever-changing trends of this field make it relevant for modern digital advertising projects.

Each year a new trend in graphic design comes with the scope for a reset. Hence, you can expect to see something fresh and more creative in 2021 than those in 2020.

Why is Graphic Design Special?

The idea of using graphic design in business or marketing is all about transforming something average into something unique and more impressive. Whether it is a poster of an upcoming event of your company or the product launch banner of your new brand – with excellent graphical works, you can add more aesthetical value to your projects.

Most Powerful Graphic Design Trends of This Time

Use of Muted Colour Palates For Graphic Design

Colours with low saturation are known as muted colour in the graphic designing field. They are the opposite of vivid colours. These colours feel organic and safe in all types of designs and give you a vibe of nostalgia. This is why health and wellness brands often pick these colours while preparing their logo, banners or other graphical elements.

Shapes from Your Geometry Book

2020 was the year when we had seen the use of floating and abstract shapes in this world of graphic design. This year designers choose their shapes directly from your geometry books. From cute triangles to intriguing half-circles – you can see the use of various geometrical shapes to create eye-catchy designs. These hard-edged and rigid shapes look nice with soft and subtle colour palates.

Use of Data Visualisation

Whether you wish your audiences to see the percentage of your ongoing social media followers or the number of happy clients you have served within the last six months – graphic designers can do so. They use the technique of data visualisation to highlight various data through simple designs to make them easy to understand for your regular viewers. Your visitors can check these data and understand your point of view clearly without spending a lot of time reading big articles and blogs.

Classic Serif Fonts

The use of classic serif fonts is back in 2021. These fonts look dramatic, elegant and classic. You can see the use of these fonts for graphical illustrations for fashion houses and interior decoration companies where such elegance and class play a vital role.

3D Graphic Design

This is probably one trend that you can see every year on the list. However, it gets cooler and better with every version. Companies that have the most modern technological advances can produce the best 3D design for their clients.

If you wish to get flawless graphic design service in Dorking, Media & More is the right choice. Please get in touch with us at 01737 400061 for highly creative results with unique customer service.

Tips and Techniques to Design a Small Business Websites

Small Business Websites

Tips and Techniques to Design a Small Business Websites

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Be it any small business, establishing an online identity is essential in this competitive industry. It opens up different possibilities, besides providing a platform for them to showcase their products and service. But most importantly, it helps with modern-day marketing and brand exposure. Online small business websites increase the customer reach and help the brand distinguish itself from others. Consequently, they can reap long-term profits and benefits. Consult the Web Design Company in Horsham for the guaranteed outcome and professional services.

If you plan to build a new startup business website, you can follow this detailed guide to go about the procedure successfully. This way, you can effectively compete in the online marketplace.  

A Complete Guide to Building Small Business Websites

Obtaining a domain name for small business websites

Also known as the website address, it is the entry point to your website. It helps you make a good impression on all for search engine optimisation and usability purpose. You can follow these tips while deciding on a domain name- 

  • Easy to spell 
  • Use proper domain name extensions 
  • Keep it short  
  • Avoid numbers 
  • Make it memorable 
  • Research for future growth 
  • Check pricings 
  • Create SEO friendly URL  
  • Avoid nonsensical names 
Professional Web Design

Purchase small business websites

Next, you have to purchase a scalable website hosting company that can offer high tech, advanced support. This is essential to create visibility of the website on the internet.

You have to connect your domain name to the hosting provider. Then, when the users visit your website address, they can see your website, which you store in the hosting account.  

There are different hosting providers that you can choose from in the market.  

Business description

Prominently displaying a clear business description is essential. Since it is a small business, you do not want your consumers to get confused. You can also use banners for visual representation for the homepage. Also, ensure that your main and footer navigation menus have the link to “About Us” so that people are directed to the page directly after clicking on it.

Content implementation for small business websites

This is a significant step to leverage user engagement. You should use a good CMS or content management system to manage digital content and maintain your website without acquiring technical knowledge. You can design the CMS or customise it for better user-friendliness, extensibility and budget.

WordPress is a popular CMS system, open-source, versatile and with active support from an extensive online community. In addition, you can use plugins from WordPress to improve your website functionality.

Choosing an E-Commerce platform

If you plan to sell goods and products, you can take support from a reliable e-commerce business platform for secure financial transactions. There are different e-commerce platforms to choose from, such as WooCommerce, Shopify, Business Squarespace etc. 

The other steps that are necessary to set up a robust small business website include the following –

  • Hire Web Design Services for designing a user-friendly interface 
  • Optimisation of the website 
  • Implement SEO strategies and keyword research  
  • Publish the content regularly 
  • Install webmaster tools 
  • Follow a proper website maintenance plan

For more information, you can consult Media and More for bespoke website design solutions in Horsham. Generate more business with help from our expert strategists and designers.

Please get in touch with our team at 01737 400061 to know about our web designing services.