The Role of Colours in Web Design: How to Make Your Website More Appealing
Colour plays a pivotal role in web design, as it is integral to how people interact with websites. Colour not only helps create a visual aesthetic but also serves as a way to provide information, guide the eye and evoke emotions from the user. It can influence mood, create a sense of harmony or even provide clarity and purpose on a website.
Therefore, the use of colour must be considered carefully when designing websites to ensure that the best possible user experience is achieved.
Create the Focal Point for the Users
One way to effectively use colours is to create a focal point for users on a website. Primary colours such as red, yellow and blue are often used to draw attention to certain important elements within a page. In contrast, other secondary or tertiary colours will be used to complement these elements.
With a strategic selection of different hues and shades, designers can create certain visual effects, such as contrast or depth, which help guide visitors around the page and encourage them to take action.
Convey Brand Identity in Style
Colours are also important when conveying brand identity through website design. Companies often use their own brand colours throughout their site to maintain consistency across various pages and reinforce the brand’s message.
For example, McDonald’s uses its iconic golden arches throughout its website, while Apple adopts its signature black and white logo designs, which have become synonymous with its products.
Affect User Behaviour
Colours can also affect user behaviour when browsing websites too. Studies have shown that warmer tones (such as reds and oranges) raise customer excitement levels more than cooler ones (such as blues). This means that designers should consider what type of emotion they want users to feel when visiting their site—whether it’s calming, inviting or energising—and then choose the appropriate colour palette accordingly.
Similarly, bright saturated colours tend to increase engagement levels more than muted tones; therefore, if higher participation rates are desired, then brighter colour schemes may be employed instead.
Follow the WCAG 2 AA Guidelines
Finally, colour accessibility should always be taken into consideration during web design projects – particularly given recent changes in regulations such as WCAG 2 AA guidelines regarding web accessibility for disabled users. Creating template designs with high contrast ratios between text and background colours is essential for improved legibility for those with impaired vision or colour blindness.
At Media & More, we keep all these factors in mind while selecting the colour pallet for a website design project. Please get in touch with our experts to know in detail about our process and techniques.
Web Design Practices For Smart Navigation
A website with functional and smart navigation always makes visitors happy. You should create an organised and efficient navigation bar that can direct your viewers to the right way as per their requirements. They would love to explore more about your products or services while visiting your website. A functional navigation bar will make their job easy and fast. The navigation bar must have accurate and clear headings that can state information directly. You can also add subcategories under one navigation bar to make browsing easier for your viewers.