Most Effective Web Design Practices: Features Your Visitors Cannot Ignore

Web Design Practices

Most Effective Web Design Practices: Features Your Visitors Cannot Ignore

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A good website will help your business to stay in the competition for a more extended period. Nonetheless, creating a website that will help you attract traffic and offer a great conversion rate is not easy. There are lots of web design practices that determine the success of a website.

As a business owner, you should know the best web design practice to enjoy the desired ROI. You need to focus on features that will not make your customers confused and, at the same time, will help you to achieve your goals.

Best Web Design Practices

Web Design

Strong Branding

From the logo of your company to the image you use on your website, every single segment should be designed and developed as a part of your business branding. Your website must reflect the type of product or service you offer to your customers. For a company providing minimalist and smart products, the logo, image or headline of the website should be sleek, elegant and practical.

Web Design Practices For Effective CTA

Your website mainly aims to attract viewers, give them information about your products or services, and convert a casual viewer into a strong customer. The role of an effective and robust CTA or Call to Action button is imperative in motivating your viewers to perform an action to go the next levels one after another. This CTA must be positioned in a place that can be easily visible, clear and effective. The objective is to entice your audiences to perform a specific action (Call, send an email or buy products) to increase the conversion rate. The CTA buttons must look unique, alluring and intriguing so that buyers can easily notice and press them.

Fast Loading of Pages

Websites with slow loading time can ruin your online reputation. Visitors feel disgusted to stay on a site that takes too much time to load. To prevent the bounce rate of your website, you need to improve the loading time of your website pages and ensure that your viewers can enjoy a fast service. Use necessary plugins, smaller images, optimise your content – these are few tricks to increase the loading speed of your website. If you already have a website that has a slow loading speed, you can contact web design experts. They will add new features and rectify the existing ones to change the situation.

White Space

Our mind absorbs visual content more rapidly than what it hears. Both written and graphics or images can be absorbed by our mind, which sometimes makes it confused. The presence of too much content on a website can make the page look crowded and confusing. To avoid this issue, you must have adequate white space on your web pages. This white space might refresh your mind and eyes. An experienced and knowledgeable web designer will use this white space carefully and effectively.

Web Design Practices For Smart Navigation

A website with functional and smart navigation always makes visitors happy. You should create an organised and efficient navigation bar that can direct your viewers to the right way as per their requirements. They would love to explore more about your products or services while visiting your website. A functional navigation bar will make their job easy and fast. The navigation bar must have accurate and clear headings that can state information directly. You can also add subcategories under one navigation bar to make browsing easier for your viewers.

Responsive and SEO-Friendly

Nowadays, no one can imagine a website without these two features. A responsive or mobile-friendly website can attract 50% more traffic and earn at least 70% more ROI than a traditional one. On the other hand, being SEO-friendly means you can obtain a higher ranking on SERP, which will make your online presence more potent than ever. Web designers always try to build SEO-friendly responsive websites that are highly profitable for your business.

Media & More offers smart and effective web design solutions in Redhill to match your business needs. Please get in touch with our experts at 01737 400061 for more information.

Responsive Web Design: Why You Need It for Your Business

Responsive Web Design

Responsive Web Design: Why You Need It for Your Business

8 Pages With Full Responsive and CMS Site

This is 2021, and if you still think that a responsive web design is an overrated technical feature, you must reconsider your thoughts about this. Responsive web design is no more a luxury for businesses all over the world. This idea has been dominating the industry of website design for quite a few years.

As an efficient technique of transforming a business’s online presence, responsive web design is completely reliable. A website with this designing feature can be easily browsed, navigated, and used on mobile platforms.

Benefits of Responsive Web Design

Web Design

Make Your Website More Useful

A website with responsive design can be useful, smart, result-driven and customer-centric in all possible manners. Hence, you can expect to have more traffic and a greater conversion rate with such a website for your business. You can use the maximum potential of your website when you prepare it for all kinds of smart devices irrespective of their screen size and purpose.

Responsive Web Design Something for Future

After witnessing the latest improvement in the technology of the mobile phone, it would not be an exaggeration if we say that tomorrow’s world will become completely mobile device-centric. From laptops to Smartphones or Smartwatches – every mobile device will rule our future. Upcoming technological development will help them to become the major controller of our everyday actions. Hence, the idea of investing in responsive website design will help you to prepare your business for the future.

Offer Better Use Experience

Every business aims to make their clients happy with their services. After all, you design and develop websites for humans. The more flexible a website can be, the more viewers it can attract. The technique of responsive design makes your site flexible and easy to browse on various devices, including laptop, desktop, iPad, Smartphones, tablets, and others. That means your users can visit your website to order products, collect information or contact your team from any of these platforms at any time they want. This flexibility will really help your business to grow, and your brand will become popular soon.

Better Connectivity With Responsive Web Design

The growth of your business can be possible when you stay connected to your customers. People love to deal with brands that are responsive and alert. The mobile version of your website allows them to get in touch with your team 24×7. You can offer your clients a flawless customer support service to fulfil all their requirements. This would give your brand a strong position in the industry.

Important for Ranking Factors

Websites that have responsive designs can obtain a faster ranking on SERP. Sites with responsive design usually load faster than other websites. This feature boosts their ranking automatically. You can enjoy a significantly low bounce rate and enjoy a more reliable rate of conversion. With a higher ranking, your website will achieve higher traffic and better ROI.

Smoother SEO Techniques

With a mobile-friendly website, you can easily implement the latest SEO techniques to grab the attention of your target viewers. Since responsive web design allows you to have only one website to maintain, you can plan your SEO strategies with the utmost care and achieve success easily.

Media & More is a well-known company delivering high-end solutions for modern businesses. We have a specially trained team for responsive website design services in Dorking. Please get in touch with us at 01737 400061 if you wish to reap the benefits of this technique.

Tips to Improve the Performance of Your Website including Branding and UX

Branding and UX

Tips to Improve the Performance of Your Website including Branding and UX

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Lockdown and pandemic bring enormous challenges for industries all over the world. Now that the UK is experiencing a bit ease in the current lockdown condition, companies are taking higher initiative to overcome this crisis and achieve the strongest position as soon as possible. While building new strategies for their business, most of the UK companies are focusing on improving their website’s design, branding and UX.

Since these three are highly significant factors in making a business strong in industry; they need expert help and dedicated service.

How to Makes Changes in Present Business after Lockdown

There are certain things that you need to consider while looking for such improvement. Know them and apply the right techniques with the help of the experts of website design and development.

Check the Strength of Your Website’s Branding and UX

A website with a robust and unique user experience will always win the race. On the other hand, no matter how stylish your website looks or how smart the content is; if the UX is poor, it will not provide you with the desired results.

To be on the safer side, you should constantly review your UX and try to upgrade the same as per the latest trends of using websites by consumers. The UX must be changed and evolved to fulfil the transforming needs of your users and make them happy.

Record the common obstacles and keep changing the platform to reduce the same. Set analytical reports to check the current state of UX and plan improvements accordingly to achieve goals faster. These analytics can be used to determine your traffic’s demography, target audiences and their changing browsing patterns too.

You can get a clear idea about which products are selling better and which pages are getting higher traffic through these reports.

Inspect if the Branding and UX is Up to Date and Consistent

With time, your brand should be updated and consistent in the market. This will help your customers to notice your brand everywhere every time. The process is required to improve visibility as well as the strength of the brand itself. You need to review your branding strategies constantly and upgrade the same at a regular interval to make your effort result-driven.

Set your goals and understand the needs of your target audiences. Right branding strategies demand patience, intellect and the capacity of taking decisions based on reviews you have on your hand. The changes you are about to make should be relevant to your business goals.

You must be aware of the shortcomings of your brand and try to overcome the same with fresh and smart strategies. Employ reliable and trained designers to get something highly desirable, unique and customer-centric. From the colour of your logo to the font used on your web pages – everything must be a part of your branding strategy.

Check Your Website’s Design

You can never earn a great position in the market with a faulty or average website design. In this present state of lockdown, this has become even more challenging than ever. Business houses are looking for new design ideas to make their website more stunning and eye-catchy than ever. A practical design system will hold all the key documents of your brand so that you can easily access the same.

Lockdown gave you enough time to look inward and find out the scopes of improvement in the design system. Spend time to have a look at your website pages from a user’s point of view to find out design drawbacks and plan the improvement accordingly. Ensure that your design and marketing team work hand in hand to provide you with the best results.

At Media and More, we offer comprehensive services to our clients regarding their UX, website design and branding needs. For details, kindly get in touch with us at 01737 400061 for more information.

Risky website redesign mistakes that can ruin your seo strategies

Risky website redesign mistakes that can ruin your seo strategies

8 Pages With Full Responsive and CMS Site
website redesign is essential, but that should not put your SEO strategies on high risks. Sometimes, the companies make website redesign mistakes that can cripple their SEO strategies. Before you hire a professional and well-established web designing company for redesigning your website, you need to be sure about a few matters.

Why website redesign necessary?

There are several reasons why a company should go for website redesigning project. Modification of your existing website can make your brand promotion easier and better. Along with the cause, you need to determine when and how the redesigning of the website should be done.

Things to consider for website redesign

Website redesign mistakes you must avoid

Not-optimising the on-page elements

Never forget to optimise the on-page elements of your website while redesigning the same. Non-optimising these elements will keep your renovated website far behind in the list of relevant sites on the SERPs.

Not using SEO-friendly contents

After redesigning the website, it is necessary to add SEO-friendly contents on the same. Whether you are keeping the same content or adding something new; must use relevant keywords and add SEO-friendly elements to the content to make it visible and trendy.

Forgetting about mobile users

Never forget your mobile users. You should always ask for a responsive web design while hiring a team for redesigning your website. The average consumers now spend at least 75% of their time in a day on their mobile phones doing several types of work. The more you can utilise this time, the better conversion rate you can obtain.

Ignore page loading times

No matter how improved or alluring your new website looks, it must not have a long loading time. The lower the loading time, the better user-experience you can offer. Hence, it is necessary to improve the loading time while redesigning the pages. At Media and More, we offer brilliant website redesigning solutions to our clients. No matter what industry you belong, we can offer you smart and relevant web designs to match your requirements and goals. Please get in touch with us 01737 400061 for more information.