Significance of Colours for Your Website Design

Website Design

Significance of Colours for Your Website Design

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While building or renovating your home, you usually emphasise choosing the right paint colours to get the finest interior. Similarly, your website design will remain incomplete without the perfect use of colour palate.

According to the experts of website design and development, colour is one of the dominant features for every website designing project. The wise and smart use of this tool can attract visitors, convey your message and set the tone of your business easily.

Why is Colour Important for Your Website Design?

Website Design

Colours Set the Mood

The connection between the human brain and colours is evident. Your mood can be transformed or set by the colours you see around. Hence, the colours of your website will have an impact on your viewers to a great extend. They can feel stimulated, peaceful, determined, encouraged or discouraged while visiting your website, and colours can have an indirect but firm role in this.

Website Design for Create Branding

If you have a well-established business, you should pick the colours you use in your business logo as the primary colour. There can be other colours or hues attached to those primary colours to create an effect on the viewers. For example, if your brand has colours like Blue and Orange, use these two colours as the web site’s primary or base colour of the website. Next, you can choose shades of orange and blue or other colours from the colour wheel to create colour harmony.

Be Trendy

As per the trend of the 2021 website design, the use of white space or black and white combination or pastel shades are common for businesses. If you wish to follow a common trend to attract modern viewers, you can try these styles. However, an experienced and talented website designer can utilise his knowledge of the latest colour trend to create something exclusively for you.

Maintain the Harmony

While planning the colours for your website, you should maintain harmony. Creating a balance with colours is tough, but it is essential. A trained and experienced website designer will understand how this harmony can be set and maintained throughout the designing procedure.

Make Your Website Design Unique

The proper use of colours can give your website a unique look. Your loyal customers and potential buyers will recognise your brand with the help of these colours. Hence, you cannot ignore their significance while designing a website.

Create an Impression

The colours you use on your website will help you create an impression among your target audiences. The use of vibrant colours like red, orange or yellow can make them feel active and intense about your brand and goods. On the other hand, colours like blue, green or pink will create an ambience of peace, love and trust.

How Can a Web Designer Help You in Choosing the Right Colour?

Skilled website designers understand the game of colours very well. They know how to use the colour wheels perfectly to create an engaging, relevant and helpful website for the clients as per their requirements.

At Media & More, we offer a wide range of website design and development services in Horsham. If you wish to create a beautiful and practical website for your brand, we are right here to help you with state-of-the-art solutions.
Please get in touch with us at 01737 400061 for more information.

Most Effective Web Design Practices: Features Your Visitors Cannot Ignore

Web Design Practices

Most Effective Web Design Practices: Features Your Visitors Cannot Ignore

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A good website will help your business to stay in the competition for a more extended period. Nonetheless, creating a website that will help you attract traffic and offer a great conversion rate is not easy. There are lots of web design practices that determine the success of a website.

As a business owner, you should know the best web design practice to enjoy the desired ROI. You need to focus on features that will not make your customers confused and, at the same time, will help you to achieve your goals.

Best Web Design Practices

Web Design

Strong Branding

From the logo of your company to the image you use on your website, every single segment should be designed and developed as a part of your business branding. Your website must reflect the type of product or service you offer to your customers. For a company providing minimalist and smart products, the logo, image or headline of the website should be sleek, elegant and practical.

Web Design Practices For Effective CTA

Your website mainly aims to attract viewers, give them information about your products or services, and convert a casual viewer into a strong customer. The role of an effective and robust CTA or Call to Action button is imperative in motivating your viewers to perform an action to go the next levels one after another. This CTA must be positioned in a place that can be easily visible, clear and effective. The objective is to entice your audiences to perform a specific action (Call, send an email or buy products) to increase the conversion rate. The CTA buttons must look unique, alluring and intriguing so that buyers can easily notice and press them.

Fast Loading of Pages

Websites with slow loading time can ruin your online reputation. Visitors feel disgusted to stay on a site that takes too much time to load. To prevent the bounce rate of your website, you need to improve the loading time of your website pages and ensure that your viewers can enjoy a fast service. Use necessary plugins, smaller images, optimise your content – these are few tricks to increase the loading speed of your website. If you already have a website that has a slow loading speed, you can contact web design experts. They will add new features and rectify the existing ones to change the situation.

White Space

Our mind absorbs visual content more rapidly than what it hears. Both written and graphics or images can be absorbed by our mind, which sometimes makes it confused. The presence of too much content on a website can make the page look crowded and confusing. To avoid this issue, you must have adequate white space on your web pages. This white space might refresh your mind and eyes. An experienced and knowledgeable web designer will use this white space carefully and effectively.

Web Design Practices For Smart Navigation

A website with functional and smart navigation always makes visitors happy. You should create an organised and efficient navigation bar that can direct your viewers to the right way as per their requirements. They would love to explore more about your products or services while visiting your website. A functional navigation bar will make their job easy and fast. The navigation bar must have accurate and clear headings that can state information directly. You can also add subcategories under one navigation bar to make browsing easier for your viewers.

Responsive and SEO-Friendly

Nowadays, no one can imagine a website without these two features. A responsive or mobile-friendly website can attract 50% more traffic and earn at least 70% more ROI than a traditional one. On the other hand, being SEO-friendly means you can obtain a higher ranking on SERP, which will make your online presence more potent than ever. Web designers always try to build SEO-friendly responsive websites that are highly profitable for your business.

Media & More offers smart and effective web design solutions in Redhill to match your business needs. Please get in touch with our experts at 01737 400061 for more information.

Responsive Web Design: Why You Need It for Your Business

Responsive Web Design

Responsive Web Design: Why You Need It for Your Business

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This is 2021, and if you still think that a responsive web design is an overrated technical feature, you must reconsider your thoughts about this. Responsive web design is no more a luxury for businesses all over the world. This idea has been dominating the industry of website design for quite a few years.

As an efficient technique of transforming a business’s online presence, responsive web design is completely reliable. A website with this designing feature can be easily browsed, navigated, and used on mobile platforms.

Benefits of Responsive Web Design

Web Design

Make Your Website More Useful

A website with responsive design can be useful, smart, result-driven and customer-centric in all possible manners. Hence, you can expect to have more traffic and a greater conversion rate with such a website for your business. You can use the maximum potential of your website when you prepare it for all kinds of smart devices irrespective of their screen size and purpose.

Responsive Web Design Something for Future

After witnessing the latest improvement in the technology of the mobile phone, it would not be an exaggeration if we say that tomorrow’s world will become completely mobile device-centric. From laptops to Smartphones or Smartwatches – every mobile device will rule our future. Upcoming technological development will help them to become the major controller of our everyday actions. Hence, the idea of investing in responsive website design will help you to prepare your business for the future.

Offer Better Use Experience

Every business aims to make their clients happy with their services. After all, you design and develop websites for humans. The more flexible a website can be, the more viewers it can attract. The technique of responsive design makes your site flexible and easy to browse on various devices, including laptop, desktop, iPad, Smartphones, tablets, and others. That means your users can visit your website to order products, collect information or contact your team from any of these platforms at any time they want. This flexibility will really help your business to grow, and your brand will become popular soon.

Better Connectivity With Responsive Web Design

The growth of your business can be possible when you stay connected to your customers. People love to deal with brands that are responsive and alert. The mobile version of your website allows them to get in touch with your team 24×7. You can offer your clients a flawless customer support service to fulfil all their requirements. This would give your brand a strong position in the industry.

Important for Ranking Factors

Websites that have responsive designs can obtain a faster ranking on SERP. Sites with responsive design usually load faster than other websites. This feature boosts their ranking automatically. You can enjoy a significantly low bounce rate and enjoy a more reliable rate of conversion. With a higher ranking, your website will achieve higher traffic and better ROI.

Smoother SEO Techniques

With a mobile-friendly website, you can easily implement the latest SEO techniques to grab the attention of your target viewers. Since responsive web design allows you to have only one website to maintain, you can plan your SEO strategies with the utmost care and achieve success easily.

Media & More is a well-known company delivering high-end solutions for modern businesses. We have a specially trained team for responsive website design services in Dorking. Please get in touch with us at 01737 400061 if you wish to reap the benefits of this technique.

Tips to Improve the Performance of Your Website including Branding and UX

Branding and UX

Tips to Improve the Performance of Your Website including Branding and UX

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Lockdown and pandemic bring enormous challenges for industries all over the world. Now that the UK is experiencing a bit ease in the current lockdown condition, companies are taking higher initiative to overcome this crisis and achieve the strongest position as soon as possible. While building new strategies for their business, most of the UK companies are focusing on improving their website’s design, branding and UX.

Since these three are highly significant factors in making a business strong in industry; they need expert help and dedicated service.

How to Makes Changes in Present Business after Lockdown

There are certain things that you need to consider while looking for such improvement. Know them and apply the right techniques with the help of the experts of website design and development.

Check the Strength of Your Website’s Branding and UX

A website with a robust and unique user experience will always win the race. On the other hand, no matter how stylish your website looks or how smart the content is; if the UX is poor, it will not provide you with the desired results.

To be on the safer side, you should constantly review your UX and try to upgrade the same as per the latest trends of using websites by consumers. The UX must be changed and evolved to fulfil the transforming needs of your users and make them happy.

Record the common obstacles and keep changing the platform to reduce the same. Set analytical reports to check the current state of UX and plan improvements accordingly to achieve goals faster. These analytics can be used to determine your traffic’s demography, target audiences and their changing browsing patterns too.

You can get a clear idea about which products are selling better and which pages are getting higher traffic through these reports.

Inspect if the Branding and UX is Up to Date and Consistent

With time, your brand should be updated and consistent in the market. This will help your customers to notice your brand everywhere every time. The process is required to improve visibility as well as the strength of the brand itself. You need to review your branding strategies constantly and upgrade the same at a regular interval to make your effort result-driven.

Set your goals and understand the needs of your target audiences. Right branding strategies demand patience, intellect and the capacity of taking decisions based on reviews you have on your hand. The changes you are about to make should be relevant to your business goals.

You must be aware of the shortcomings of your brand and try to overcome the same with fresh and smart strategies. Employ reliable and trained designers to get something highly desirable, unique and customer-centric. From the colour of your logo to the font used on your web pages – everything must be a part of your branding strategy.

Check Your Website’s Design

You can never earn a great position in the market with a faulty or average website design. In this present state of lockdown, this has become even more challenging than ever. Business houses are looking for new design ideas to make their website more stunning and eye-catchy than ever. A practical design system will hold all the key documents of your brand so that you can easily access the same.

Lockdown gave you enough time to look inward and find out the scopes of improvement in the design system. Spend time to have a look at your website pages from a user’s point of view to find out design drawbacks and plan the improvement accordingly. Ensure that your design and marketing team work hand in hand to provide you with the best results.

At Media and More, we offer comprehensive services to our clients regarding their UX, website design and branding needs. For details, kindly get in touch with us at 01737 400061 for more information.

Risky website redesign mistakes that can ruin your seo strategies

Risky website redesign mistakes that can ruin your seo strategies

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website redesign is essential, but that should not put your SEO strategies on high risks. Sometimes, the companies make website redesign mistakes that can cripple their SEO strategies. Before you hire a professional and well-established web designing company for redesigning your website, you need to be sure about a few matters.

Why website redesign necessary?

There are several reasons why a company should go for website redesigning project. Modification of your existing website can make your brand promotion easier and better. Along with the cause, you need to determine when and how the redesigning of the website should be done.

Things to consider for website redesign

Website redesign mistakes you must avoid

Not-optimising the on-page elements

Never forget to optimise the on-page elements of your website while redesigning the same. Non-optimising these elements will keep your renovated website far behind in the list of relevant sites on the SERPs.

Not using SEO-friendly contents

After redesigning the website, it is necessary to add SEO-friendly contents on the same. Whether you are keeping the same content or adding something new; must use relevant keywords and add SEO-friendly elements to the content to make it visible and trendy.

Forgetting about mobile users

Never forget your mobile users. You should always ask for a responsive web design while hiring a team for redesigning your website. The average consumers now spend at least 75% of their time in a day on their mobile phones doing several types of work. The more you can utilise this time, the better conversion rate you can obtain.

Ignore page loading times

No matter how improved or alluring your new website looks, it must not have a long loading time. The lower the loading time, the better user-experience you can offer. Hence, it is necessary to improve the loading time while redesigning the pages. At Media and More, we offer brilliant website redesigning solutions to our clients. No matter what industry you belong, we can offer you smart and relevant web designs to match your requirements and goals. Please get in touch with us 01737 400061 for more information.

Web design ideas & inspiration that will help you in making better websites

Web design ideas & inspiration that will help you in making better websites

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In this high phase of the competition; everyone is seeking some tricks and tips to create a great website for their business. You need to think out of the box to have something unique web design ideas for your business. Most importantly, you can reuse old ideas to get something amazing.

In this blog, we will be discussing some of the inspirational resources that can help you in making a better website for your brand. However, these design ideas are helpful for the budding web designers; Also who wish to get something creative and intriguing for their clients.

Create web design ideas for favourite website

Website gallery

If you have a business where photographs play a vital role to grab the attention of your potential customers, then you must have a brilliant website gallery. This would be the space where you can showcase your products or services to impress your visitors. Be creative with the framing and page layout. Try out borders for your pictures that can match the idea of your brand.

Web design ideas for colour use

When it comes to choosing the colours for your website, you can get the inspiration from anything and everything you see around. You should always choose the shades that can match the colour of your brand’s logo. It can be the multiple shades of one solid colour or the use of different colour pallets to express your ideas.

Full-page headers

This is another great creative trend in 2020 in the industry of website design. The website designers can get variations in the pattern of the design of the header, but the basic style will remain the same. You will have a call-to-action button at the left of your header and some eye-catching images or animation at the right. The header should contain minimal text with the main idea of the business to grab the attention of the viewers.

Full-page headers

This is another great creative trend in 2020 in the industry of website design. The website designers can get variations in the pattern of the design of the header, but the basic style will remain the same. You will have a call-to-action button at the left of your header and some eye-catching images or animation at the right. The header should contain minimal text with the main idea of the business to grab the attention of the viewers.

Playful cursors

To entertain the visitors on your website and to give them a fun-filled experience, you can use playful cursors instead of those boring arrows. It can be an animated image or a photograph of something related to your brand. This will make your visitors feel curious about your website.

Grid web design ideas

This is another fascinating design idea for modern websites in 2020. The grid design to showcase the images and the text can be a great example of asymmetric web design. This is a fine example of the minimalist style, which attracts the viewers easily. To execute these brilliant ideas on your website in an effective manner, you need the expertise of the talented web designers. At Media & More, we have highly skilled and experienced website designers for your projects. Please get in touch with us 01737 400061 to know more.

How to deal with increasing cyber-attack during COVID- 19 pandemic

Cyber-Attack

How to deal with increasing cyber-attack during COVID- 19 pandemic

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It is the pandemic and the lockdown that bring huge changes to our lifestyle. Along with our personal life, our professional life has shifted from offices to home offices. This “new normal” routine seems quite useful for both the employees and employers. The rate of cyber-attack has increased rapidly during this pandemic. However, when it comes to maintaining the security of the data, companies find it tougher than ever during this pandemic. Since, they need to give access to their programs and projects to their employees who are working from their home, the security and stability of all these data are on stake. As per reports, the rate of cybercrime has increased to a great extent during this period. The easy and regular cloud access to various data through different servers makes it easier for hackers to hack different systems. But how to deal with this situation?

How to make your data secured from cyber-attack during COVD 19 pandemic?

Up-to-date software to safe from cyber-attack

Use up-to-date software on your PC to avoid any malfunction. Old and outdated versions give easy access to hackers to a certain system. When you use the updated version of all the software solutions you have in your device, you can reduce the risks of being hacked.

Stronger protection

Always look for the best anti-malware software to protect your PC from any kind of threats. The anti-malware apps must be useful for your emails, web surfing and social media accounts. As the unprotected systems are the soft target of the hackers, the advanced anti-malware apps will help you to reduce the risks.

Good password

For all the vital data and accounts, companies should use 2FA or two factors authentication. However, one must have a good password practice too. It involves using strong passwords, frequently changing the passwords and not using the same passwords for every account or data.

Strong backup

Every company must have a strong backup and test the same to avoid data loss due to a cyber attack. Data loss is something that can make the company faces a big loss. The strong backup system will rescue the organization from abrupt and unwanted data loss. The system will also help you to recover the lost data.
Media & More creates smart and secure websites for various businesses. We are also available for digital marketing and social media marketing solutions. Please get in touch with us 01737 400061 for details.

3 Features a high converting website must have

High Converting Website

3 Features a high converting website must have

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When you aim to promote your business online to obtain a good ROI, you cannot ignore the significance of web design. Whether you treat your website as your virtual office or your online store; it has to be a well-developed and well-designed platform where you can showcase your products, services, business goals and professional efficiency flawlessly. As per the experts, your website is not only meant to look aesthetically beautiful, but it should also have some features that can make it a high converting website.
This means you should design and develop your website in such a manner that it can help you in obtaining a higher conversion rate and reduce the bounce rate as well.

Here are the top 3 features you must include in your new website to make it ready for a higher conversion rate.

Things that really matters for high converting website

Easy navigation option

It is always necessary to offer your viewers a fantastic user-experience; whenever they are on your site. The easy navigation options on your website make them feel nice. A website with easy and smart navigation options always keep the visitors engaged; they would love to spend more time on the pages. This can direct the viewers towards a specific action in a smart way so that their conversion rate can go to a higher level.

Predictable format for high converting website

In a sheer effort of making something exclusive and aesthetically brilliant; often the website owners make a terrible mistake. They make some changes in their website’s basic layout; which makes the pages look unfamiliar to the viewers. This can affect your potential buyers. You should make the webpage aesthetically alluring, but at the same time; the layout must be predictable. Place the logo of your brand on the top left corner of the page, but the contact number on the top right corner of the same. And have contact details at the footer section of the page too.

Effective call-to-action button

Create a smart and eye-catchy call-to-action button; which can be clearly visible, but it must not create any obstacle for the viewers to read the contents on the page. They should find the button easily and feel tempted to click on it. Use the font size, font style, position and colour carefully for your call-to-action button. And enjoy a great conversion rate. Use triggered words on your website that can manipulate the mind of the viewers smartly. And they can buy your products or convince them to go to the end.
Sometimes, a well-created website may not be able to gather a great conversion rate because of the lack of these features on the pages. Only a smart, efficient and experienced website designer can help you to get these features on your website; which will make your conversion rate higher than ever.
At Media & More, we do exactly the same. We understand the need of our clients and prepare bespoke websites for them. Please get in touch with us 01737 400061 for details.

4 Common mistakes in website design and how to rectify them

Website Design

4 Common mistakes in website design and how to rectify them

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Mistakes in website design project are common. After all, nothing can be made perfect; it has to be a process through which things can reach the perfection level. However, mistakes in web design can be common, but some of them must be avoided or rectified as soon as possible to avoid severe trouble in business.
Today, we will going to discuss such mistakes in the web design process and will understand how not to make them or correct them in future.

Know the most common website design mistakes

A website design without mobile-friendly features

In today’s world, everything comes on the top of your hand with the help of your Smartphone. From paying the fees of your children’s school to booking the air tickets for your next tour and from watching movies to ordering foods online – everything can be done on Smartphones. Hence, you need a website which can be viewed, browsed or accessed on any Smart Device like a laptop, Smartphone, tablet and others. Designing a website without a mobile-friendly feature is a big NO in this current situation.

Too heavy to run properly

This is a common problem; especially with the ecommerce website design ideas. Often the heavy product load of the site makes it slow. However, you need the support of the best website designers and developers who know how to avoid the slow runtime of the site and make it a faster one for the viewers, because users hate slow websites. Besides, slow loading pages can cause problems for your web hosting system as well. So, arrange the best web hosting plans to enhance the speed of your website.

Not connected to social media platforms

In this present time, building a website without social media or SEO features is completely meaningless. You need to ensure that your website is SEO ready and have all the space for social media promotion. Without the power of social media platforms, it will become tough for you to compete with the others in your industry. Hence, you must look for the team that can offer you SEO and SMO-friendly website design plans.

Website design with static 404 pages

The use of the 404 Error Page is a common practice in web design and development. Usually, it is used to let the viewers know that something is wrong, and they have landed on a wrong page. It can be the issue at their end or at the end of the website too. It can happen due to the absence of the page they are particularly looking into or if they make any mistake while typing the URL. No matter what the reason is, you must make your 404 pages a bit exciting and informative rather than boring and static. You should put a search button or Back Button after the error message on the page so that the viewers can go back to the previous page or understand what they can do after this.
An experienced and efficient company like Media and More can make things easier for you. We have a vast knowledge of website design and development. Please get in touch with us 01737 400061 for details.

Know the differences between website redesign and refresh

Responsive Web Design

Know the differences between website redesign and refresh

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Building a website may not be enough to promote your business on the online platform. Like your house and office, sometimes you need to renovate the old or the existing one. Website redesign to get a new vibe for your business. As the modern website designing technologies are continually improving and getting to their next level, there are many things that your old website may not have. The absence of these features will make the website outdated.

The only thing you need to do to save your website from being outdated in redesigning or refreshing. What is the difference between these two techniques? What should you do for the improvement of your website?

Before you take any decision, it is the time to know about both these techniques in details. So that you can understand which one would be more effective for your business.

Website refreshing

There can be certain features that your website currently has which are not helping it to move forward or work as per the recent digital marketing algorithm. On the other hand, there have to be some new features that must be included. Then your website gets ready for those algorithms too.
Website refreshing is all about adding and removing those features which you need to make your website ready for the modern digital marketing methods. The refreshed website will have features that will adjust the recent landscape of online marketing.

Website redesign

This is all about getting a make-over of the website to make it more attractive or add some more information in a stylish manner to attract your viewers. It is all about having some development of the existing website so that it can enjoy an improved digital marketing performance for a long period.
You need to have content planning, new layout, new digital marketing strategies and new ideas to implement in the design parts of the website to give it a new look. It would help you in complete rebranding your business with smart approaches.
Only an experienced and dedicated team can handle both websites redesigning and refreshing jobs flawlessly. They can also suggest you whether you need to refresh your website or redesigning will be more useful for you.
Media & More is one such website design company that can offer you complete solutions as per your current business goals. We are a top marketing agency in the UK with vast experience in website design and digital marketing. Please get in touch with us 01737 400061 for detailed information.