5 Signs Your Business Has a Proper Logo for Brand Awareness

design-business-cards

As a business owner, you want to be sure that your logo creates the best possible lasting impression. After all, the logo is the first thing the potential customers will notice. So, you need to be sure that it represents your brand in the best possible manner.

 

Whether you want to have graphic design in Banstead, a logo designing service or any other service solely for your business, it is always crucial to get help from an expert who offers professional graphic designing services, including logo and banner design.

 

Signs That Show Your Business Has an Impactful Logo

 

  1. It Is Eye-Catching

 

The logo that you have should be eye-catching and attention-grabbing. It is something that the customers notice and remember. If your logo needs to be more varied and exciting, it is not working to get the attention of the viewers.

 

  1. It Is Memorable

 

Another important feature of a perfect logo design is to make it memorable. Everyone remembers the logos of reputed brands like Puma, Nike, and Zara. They make such interesting and memorable logos. Such a logo combines the right design, colour and even simple font and design. A complex logo is difficult to memorise and might put off customers.

 

  1. The Logo Is Professional In Nature

 

One of the major aspects that most businesses follow is to make the logo professional in nature. However, the layperson can’t make the logo professional. Hence, hiring experts who offer specialised Logo design in Banstead is very important. The experts understand how to design the logo, considering all the factors that help create a memorable, professional and eye-catching logo.

  1. The Logo Conveys The Right Message

 

The logo that you have should convey the right message to the viewers. It should reflect the aims and objectives of your business. The logo must reflect that if your business is related to fun and entertainment. On the other hand, if the business is somehow serious, the logo must show that. Ensure that the logo shows the right message about the brand to the customers.

 

  1. It is Unique in Nature

Your logo for your business should be unique and different from the rest. It will help you to be different from the rest and establish a lasting impression among the customers.

 

These are some of the signs showing you have a professional logo for your business. If you want a professional logo, graphic design or banners in Banstead, consult the team from Media & More Ltd. They have several years of experience in delivering the best service on logo, banner and graphic designing.

 

Top 4 Web Design Trends That Will Rule the Market In 2024

web design horley

This year is already ending; hence, a new year comes with new advancements, new technologies and new happenings. The field of website design and development is following the same. The experts seek new trends to rule the market in the upcoming year.

The website design of the year 2024 helps redefine the overall user experience and reshape how people interact.

The field of website designing is undergoing many transformative journeys that redefine user experience and push the boundaries. Almost all the companies that offer services on web design in Horley and other areas also focus on the latest trends.

Here, in this blog, you will learn about the latest trends that come into play in the upcoming year. You can explore their elements, redefining the future of website design.

Top Website Design Trends to Check

  1. The Combination Of Functionality And Aesthetics

The future of website design is all about choosing a perfect balance between website design and functionality. As per the leading companies that offer services on Website design in Horley, the websites should be designed to indicate constant dynamic flow. Some major elements that need to be included here are user-centred design, responsive layouts, interactive elements and visual hierarchy.

  1. Minimalist Interface Design

The age-old norm, “less is more,” will become very important in 2024’s website design trends. Here, the minimalist interface design reflects the work’s simplicity, efficient functionality and clarity. By reducing clutter and unwanted elements from the website, you can have clear, uncluttered and aesthetically pleasing websites which are user-oriented, too. Minimalist design principles reflect on responsive layouts, which ensure that all the websites adapt seamlessly to various devices and screen sizes.

  1. A-Driven Personalisation

Do you know that AI-Driven personalisation can lead to the crafting of tailoured experiences? Yes, using various AI elements, you can attract more users to the website. Most of the tasks you can do, like machine learning, utilising AI tools, harnessing AI power, and bringing about dynamic user evolution.

  1. Use of Virtual Content

2024 is all about combining reality and the virtual world. Virtual content means including augmented reality AR and virtual reality elements. The designers should include elements like 3D models for virtual tours that offer users a lifelike experience.

These are some of the latest trends you can see in website design in the year 2024. If you want the best Web Design Services in Horley, you can get help from the experts from Media & More Ltd. We have a team of expert designers to help you design your website per your budget and requirements. Feel free to explore more from our website.

How AI is Changing the Scenario in the Field of Web Designing?

Web Design

The current age has created a scenario that balances automation and human force. AI, or artificial intelligence, which was the next big thing a few years back, has now become a solution provider for various tasks. After showing its prowess in different fields, it is slowly being developed for the assistance of web designers and developers.

 

The Importance of a Functional Website:

 

At a time that depends heavily on technology, designing a properly functional website is the need of the hour for businesses. It acts as an online inventory that introduces potential customers to the vital details of the business. However, to make it look good and highly functional, it is important to take the help of a professional web designer.

 

The Role of AI in Website Designing:

 

Instead of the traditional concept of web design, many designers are now taking the help of AI. You can find multiple tools supported by artificial intelligence that make web design in Surrey simple. The main benefits of using AI in web designing are discussed below.

 

  • Personalisation: AI can be your best option when giving customers a fully personalised experience. It has the ability to deliver relevant content to different website visitors. AI understands machine learning algorithms better. It helps it understand user preferences and behaviour properly. This later helps provide improved services. This includes product recommendations and targeted messaging.

 

  • Better Data Insight: AI Technology is also useful in collecting and analysing user data. This can be a game-changing benefit for business owners. With the help of the website, they would be able to read the preferences and expectations of the customers. This would help them optimise the website’s layout, content and other design elements.

 

  • Site Performance: While designing a website, a professional needs to ensure that it does not hamper its SEO properties. This can negatively affect the site’s performance and, eventually, the business. With the help of AI, one can optimise the website code. This can improve its loading speed. This helps in faster page loading speed, thereby improving user engagement and taking the website to the top of the search engine.

 

These are a few vital advantages that AI can provide in designing a website. The designers should keep a tab on the modern improvements for an improved web design experience. If you want modern web design assistance from a trusted source, contact Media & More Ltd. We are a well-known web design service in Surrey known for responsive web design services. For more information, you can visit our website today.

Learn About The Basic Principles of Graphic Design

design-business-cards

Are you trying to create a creative graphic design? There are certain important principles that can help you in attractive and effective composition. Graphic design is a sought-after skill, helpful in creating high-end designs to promote businesses. Finding the right marketing agency for graphic design in Dorking. Let’s dive deeper into the subject.

 

Six Principles For Creating an Attractive Graphic Design

 

Balance

Balance means even distribution of the graphic design elements like shapes, images and text boxes. You can choose between a balanced design or an off-balanced one. There are three types of balance: Symmetrical, Asymmetrical, and Radial.

  • A symmetrical design is made along a vertical or horizontal axis in which the element’s weight is distributed on both sides of the layout.
  • Asymmetrical involves scale, contrast and colour to smooth a layout’s flow.
  • In radial, a design’s elements are kept in a circular pattern over the layout.

 

Alignment

It helps in creating a visual connection among elements like images, shapes, and blocks of text. Correct alignment is essential for developing a sharp appearance as it culminates any distortion within the layout.

 

Hierarchy

Hierarchy involves two crucial aspects: dominance and priority. You need to place design elements based on their relevance. It allows brands to convey their message to their targeted audience in an effective manner. The below tips will help you achieve this.

 

  • Highlight the title
  • Placing the key message at a higher level
  • Including detailed and colourful visuals,
  • Adding shapes to frame the focal view.

 

Contrast

Contrast catches the attention of the customer to the design’s main elements. You need to maintain the difference among similar elements in a design. This will help in improving the overall legibility of a layout. You can form contrast by placing design elements in opposition to a layout. Some of the examples include large vs small, dark vs light; contemporary vs traditional; thick vs thin.

 

Rhythm

Rhythm is responsible for bringing together various elements to create an organised appearance. Repetitive elements like colour or logos help businesses to gain recognition. There are two categories of rhythm: fluid and progressive.

 

Colour and Space

Choosing the right colour will help you in defining the design tone. Make efforts to get the right combinations. You can also use a colour palette to make a better selection.

 

Media & More Ltd is the leading marketing agency throughout the UK. We offer excellent graphic designing services. Book an appointment with us today to discuss your requirements.

 

 

 

 

 

 

 

 

Top Three Signs Your E-commerce Site Needs Redesigning

responsive-website-design

The design of your e-commerce website can significantly influence your sales and customer experience. A website design should be user-friendly that is also modern and attractive. A website that has not been updated for a long time can lead to poor functionality. With an updated design, your advertising efforts will be successful.

But how can you understand when your website properly serves your clients or needs updating? There are a few aspects that you must notice to analyse your site, and it all comes down to how clients are now treating your site. This is called user experience, and it’s key for your website designer in Coulsdon to make it count when finding ways to increase your online sales. Here are the signs that your e-commerce site is in need of some web design.

When Your Website Is in Need of Some Design?

 

Your site is difficult to use

A website design’s most crucial advantage is its user experience. An e-commerce website should be user-friendly so customers can easily find what they need. They will leave your site immediately if they can’t find the product they want quickly. However, this can be fixed with an efficient website design. Consider your prospective clients and see whether they can find the needful quickly.

Your search engine rankings are subpar

When it comes to boosting search engine rankings, website design plays a critical role. For search results pages, Google doesn’t only verify the written content. UX plays a significant role in your site ranking as well. Also, your site needs the implementation of an effective SEO strategy. SEO raises your website’s visibility in search engine results pages (SERPs), boosting website traffic and sales.

Your site is extremely slow

The first problem with a slow website is that users may lose interest and leave it out of frustration. This implies that if the website is not speed-optimised, potential customers can leave. Furthermore, a lot of search engines penalise websites with sluggish load times by placing them lower on their search engine results pages (SERPs). This restricts access to potential clients and further lowers visibility. Your website redesign should focus on making it faster and more user-friendly for customers.

 

If you are searching for an experienced and competent ecommerce website designer in Coulsdon, look no further than Media & More Ltd. Our expert team of web designers can deliver a website that looks excellent, is user-friendly and can help you generate more sales. To know more, get in touch with us today.

 

 

 

Common Mistakes You Must Avoid When Designing a Website

website design services

Designing a website needs an individual to be creative. Understanding the project’s scope is important before you start working on a website or designing a new one. You can hire an expert for the best website design services. Here are some of the common mistakes in website design.

Avoid These Designing Mistakes To Develop a User-friendly Website

Overloading

Using various types of fonts, incompatible colour palettes, scattered images, and other elements can overload a website. Try to stick to a single style and avoid choosing more than two or three colours wherever possible. 

Poor Structure

Messy pages are one of the biggest mistakes when designing a site. This includes a curved layout, a jumble of blocks with content, inconvenient navigation, button inaccessibility, and other important elements. Hence, designing a site that makes its visitor understand the entire structure is vital. You can also create a map if a site is complicated. 

Pop-ups

Well-designed pop-ups can indeed benefit your business. But frequent pop-ups can irritate users. Avoid overlapping the content and use reasonable-sized banners. It will help users to gather the required information. 

Poor Quality Linking & Inappropriate Images

Links that are not clearly visible to the users can annoy them. Ensure using high-quality links and images on your site. Besides, also make sure that those links are relevant and do not confuse visitors or divert their focus. 

Infinite Page Scrolling

This can be ideal for engaging users to explore everything about a site in-depth. Scrolling is also ideal for mobile devices. But it also doesn’t always display accurate data. Hence, ensure to use the scroll while attaching materials to the top. It will give users enough information without downloading all the pages.

Slow Loading

This can have a negative impact on the visitors of a site. Problems while loading a page are the main reason many sites remain abandoned. You can optimise the image size to reduce download speed. Besides, web-based tools can also provide insight into your site and improve the download speed. 

Lack of Optimisation for Search Engines

Just completing a web-design course isn’t enough to create an impactful website. Ensure using unique texts on the site on all the pages. 

Media & More is a leading company providing quality services for website design in Horsham. Contact us today to learn more about our services. 

 

Why Maintaining Visual Hierarchy Is Important In Web Design?

website desgn

Visiting a website and not finding what you are looking at indicates a poor visual hierarchy. Positioning is important to boost your website performance. You can hire experts for impactful website design in Surrey. Here’sHere’s what you should know about the visual hierarchy.

Importance of Visual Hierarchy

To understand the significance of visual hierarchy, first, you should know what it is.

What is Visual Hierarchy?

It is the principle of arranging elements in the relevant order, considering their importance on a page. On average, a person will spend nearly 8 seconds to ascertain whether it’sit’s relevant. From menu and logo positioning to placing buttons and icons, everything must be arranged in a pleasing way to facilitate the audience.

What are the principles of Visual Hierarchy?

Seven principles of the visual hierarchy include:

  1. Position
  2. Size
  3. Colour
  4. Alignment
  5. Contrast
  6. Proximity
  7. Typography

Content must be easy to find and logically structured to provide a positive user experience. Let’sLet’s learn these principles in detail below.

  1. Positioning

Most humans generally read left to right and start from the top. Generally, the human eye follows two patterns to quickly absorb information, whether it’s a website, illustration or something else. These two usual paths are Z-shaped and F-shaped.

Z-Pattern: With this pattern, the user first scans horizontally throughout the page where there is vital information and then moves diagonally towards the lower section of the page.

F-Pattern: This pattern is typically applied for reading text on heavier pages. With the F-pattern, the user typically starts reading the headlines first and moves down the page’s left side looking for important headers, bullet points or numbers.

  1. Size

Size also plays another important role, representing a sense of hierarchy. It helps search sections and build an organisation within the image or text the user looks at. The best example is an offer or deal’s terms and conditions section. They are significantly small in size as companies don’t want to draw customers’ attention to them.

  1. Colour

We can assume the colours psychology in the visual hierarchy to encourage our users to act in a certain way. You can use visual hierarchy to stir up the action with:

Use contrasting colours for contrasting themes across the content.

Save the eye-catching colour from your brand’s palette for calls to action and buttons.

Keep important information in the same colour throughout the content.

  1. Contrast

This strategy is best seen in magazines. Use assets and colours contrasting to your brand to signpost essential information to users.

  1. Alignment

It’sIt’s essential to keep your content digestible. For example, Format important information with a central alignment rather than a left-handed one.

  1. Proximity

Using proximity and space is crucial in separating content or bringing it together, whether it’s a minimalist, single page or flat website design.

  1. Typography

The right pairing of typefaces can provide a website with its uniqueness.

Media & More provides the best services for web design in Surrey. Contact us today or check our website for more information.

 

 

 

 

 

 

 

 

4 Important Things to Consider While Ordering Branded Workwear

Branded Workwear
black23

4 Important Things to Consider While Ordering Branded Workwear

Are you thinking of purchasing branded workwear for the employees of your company? It is unquestionably a good prospect. Branded workwear helps to promote the company positively. When an employee wears a dress with the company logo on it, it surely shows the level of commitment and attachment that the company has to the employees. However, before you decide to buy branded workwear in Coulsdon, make sure that you keep a few points in mind.

What are the important things to consider while ordering branded workwear?

Type of branded workwear

You must clearly envision the type of workwear you want for your company. More than merely putting a logo is required. The workwear you’re selecting must align with the goals and vision of the company. Moreover, remember the comfort level of the employees wearing the branded dresses. If the employees are uncomfortable, they will not wear the same.

Design of branded workwear

Once you’ve decided on the types of workwear you want, check the designs that suit your personality. You must also consider colour and design while selecting branded workwear. Focus on selecting a neutral colour. Companies often prefer embroidering the logo on T-shirts. You can also get the same printed if you feel like it.

Cut, measurements and fittings

Remember that men and women will wear the same whenever you choose branded workwear. Make sure you go for unisex cuts and keep a standard measurement when selecting the dress materials. Polo or formal shirts are generally unisex in cuts and measurements. Selecting them will be a practical option.

The material used in branded workwear

Consider the fabric choices when opting for branded workwear. You’ll often find employees complaining about the poor quality of fabrics used for branded workwear. Opt for a piece of good quality fabric to satisfy the organisation’s employees. You can choose cotton which everyone likes wearing.

You may need a multi-coloured logo printed on the workwear or a single-coloured logo embroidered. The choice depends on the affordability of the company as well.

For quality design for your branded workwear in Coulsdon, approach Media and More. We supply good quality and visually prominent workwear for your employees. To know more, check our website.

5 Points to Consider When Designing a Logo For a Website

logo-design

5 Points to Consider When Designing a Logo For a Website

8 Pages With Full Responsive and CMS Site
Live Projects

Designing a logo for a website can be challenging, but it’s also one of the most important decisions you’ll make for your brand. A logo is the first visual representation of the brand in the eyes of the customers. Your business logo is what you do and what your mission is. Hence, it must be eye-catching and impressive. Hire professional logo makers in Coulsdon to get the best logo designed properly.

Here are five points to consider when designing a logo for your website.

How to design a logo for the website?

Simplicity

A simple logo is easy to remember and versatile, making it more likely to be recognized and remembered. Aim for a clean, uncluttered design with straightforward typography and an uncomplicated graphic element.

Relevance

The logo should be relevant to the products or services offered by your website. Consider the industry you’re in and what kind of message you want to convey through your logo. If the logo is not relevant according to the needs of the business, then the customers will not be able to connect with the brand.

Brand Identity

The logo should represent the brand and convey its values, personality, and tone of voice. It should be memorable, meaningful, and distinctive. Hence, ask the logo maker to study the business’s mission, vision and core values before designing the logo.

Versatility

The logo should be flexible enough to be used in various contexts, from website headers to business cards. It should work in black and white, as well as colour, and be easily scalable.

Trends

While creating a timeless logo is important, it’s also important to stay current with design trends. Pay attention to design elements that are popular in your industry, but also be mindful of trends that may become dated quickly.

Remember, your logo is often the first thing people will see when they visit your website, so it’s important to get it right. Take the time to consider these five points, and work with a professional designer to ensure that your logo effectively represents your brand and communicates your message.

Media & More is a renowned name for website design and development services. For the best logo makers in Coulsdon, approach us. We’ve created logos for a diverse range of business clients. Whether you want a vintage, modern or futuristic logo for your website design – we have a proficient team who can handle the same effectively.

To know more, check our website.

The Role of Colours in Web Design: How to Make Your Website More Appealing

web design horley

The Role of Colours in Web Design: How to Make Your Website More Appealing

8 Pages With Full Responsive and CMS Site
Live Projects

Colour plays a pivotal role in web design, as it is integral to how people interact with websites. Colour not only helps create a visual aesthetic but also serves as a way to provide information, guide the eye and evoke emotions from the user. It can influence mood, create a sense of harmony or even provide clarity and purpose on a website.

Therefore, the use of colour must be considered carefully when designing websites to ensure that the best possible user experience is achieved.

Create the Focal Point for the Users

One way to effectively use colours is to create a focal point for users on a website. Primary colours such as red, yellow and blue are often used to draw attention to certain important elements within a page. In contrast, other secondary or tertiary colours will be used to complement these elements.

With a strategic selection of different hues and shades, designers can create certain visual effects, such as contrast or depth, which help guide visitors around the page and encourage them to take action.

Convey Brand Identity in Style

Colours are also important when conveying brand identity through website design. Companies often use their own brand colours throughout their site to maintain consistency across various pages and reinforce the brand’s message.
For example, McDonald’s uses its iconic golden arches throughout its website, while Apple adopts its signature black and white logo designs, which have become synonymous with its products.

Affect User Behaviour

Colours can also affect user behaviour when browsing websites too. Studies have shown that warmer tones (such as reds and oranges) raise customer excitement levels more than cooler ones (such as blues). This means that designers should consider what type of emotion they want users to feel when visiting their site—whether it’s calming, inviting or energising—and then choose the appropriate colour palette accordingly.

Similarly, bright saturated colours tend to increase engagement levels more than muted tones; therefore, if higher participation rates are desired, then brighter colour schemes may be employed instead.

Follow the WCAG 2 AA Guidelines

Finally, colour accessibility should always be taken into consideration during web design projects – particularly given recent changes in regulations such as WCAG 2 AA guidelines regarding web accessibility for disabled users. Creating template designs with high contrast ratios between text and background colours is essential for improved legibility for those with impaired vision or colour blindness.

At Media & More, we keep all these factors in mind while selecting the colour pallet for a website design project. Please get in touch with our experts to know in detail about our process and techniques.

Web Design Practices For Smart Navigation

A website with functional and smart navigation always makes visitors happy. You should create an organised and efficient navigation bar that can direct your viewers to the right way as per their requirements. They would love to explore more about your products or services while visiting your website. A functional navigation bar will make their job easy and fast. The navigation bar must have accurate and clear headings that can state information directly. You can also add subcategories under one navigation bar to make browsing easier for your viewers.