Most Effective Web Design Practices: Features Your Visitors Cannot Ignore

Web Design Practices

Most Effective Web Design Practices: Features Your Visitors Cannot Ignore

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A good website will help your business to stay in the competition for a more extended period. Nonetheless, creating a website that will help you attract traffic and offer a great conversion rate is not easy. There are lots of web design practices that determine the success of a website.

As a business owner, you should know the best web design practice to enjoy the desired ROI. You need to focus on features that will not make your customers confused and, at the same time, will help you to achieve your goals.

Best Web Design Practices

Web Design

Strong Branding

From the logo of your company to the image you use on your website, every single segment should be designed and developed as a part of your business branding. Your website must reflect the type of product or service you offer to your customers. For a company providing minimalist and smart products, the logo, image or headline of the website should be sleek, elegant and practical.

Web Design Practices For Effective CTA

Your website mainly aims to attract viewers, give them information about your products or services, and convert a casual viewer into a strong customer. The role of an effective and robust CTA or Call to Action button is imperative in motivating your viewers to perform an action to go the next levels one after another. This CTA must be positioned in a place that can be easily visible, clear and effective. The objective is to entice your audiences to perform a specific action (Call, send an email or buy products) to increase the conversion rate. The CTA buttons must look unique, alluring and intriguing so that buyers can easily notice and press them.

Fast Loading of Pages

Websites with slow loading time can ruin your online reputation. Visitors feel disgusted to stay on a site that takes too much time to load. To prevent the bounce rate of your website, you need to improve the loading time of your website pages and ensure that your viewers can enjoy a fast service. Use necessary plugins, smaller images, optimise your content – these are few tricks to increase the loading speed of your website. If you already have a website that has a slow loading speed, you can contact web design experts. They will add new features and rectify the existing ones to change the situation.

White Space

Our mind absorbs visual content more rapidly than what it hears. Both written and graphics or images can be absorbed by our mind, which sometimes makes it confused. The presence of too much content on a website can make the page look crowded and confusing. To avoid this issue, you must have adequate white space on your web pages. This white space might refresh your mind and eyes. An experienced and knowledgeable web designer will use this white space carefully and effectively.

Web Design Practices For Smart Navigation

A website with functional and smart navigation always makes visitors happy. You should create an organised and efficient navigation bar that can direct your viewers to the right way as per their requirements. They would love to explore more about your products or services while visiting your website. A functional navigation bar will make their job easy and fast. The navigation bar must have accurate and clear headings that can state information directly. You can also add subcategories under one navigation bar to make browsing easier for your viewers.

Responsive and SEO-Friendly

Nowadays, no one can imagine a website without these two features. A responsive or mobile-friendly website can attract 50% more traffic and earn at least 70% more ROI than a traditional one. On the other hand, being SEO-friendly means you can obtain a higher ranking on SERP, which will make your online presence more potent than ever. Web designers always try to build SEO-friendly responsive websites that are highly profitable for your business.

Media & More offers smart and effective web design solutions in Redhill to match your business needs. Please get in touch with our experts at 01737 400061 for more information.

4 Reasons Why Responsive Website Designs Are Important for Business Sites

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4 Reasons Why Responsive Website Designs Are Important for Business Sites

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Responsive website designs are the type of design that allows the website to work well and efficiently on different devices. Professional website designers in Caterham love making responsive website designs. With the help of responsive web designs, they can optimise the images and content and make them suitable for all platforms.

With responsive website designs, things have become easier for website designers. They can now build a single website and optimise it for numerous platforms. To know more about the benefits of responsive website designs, read on.

What are the benefits of a responsive website design?

User-friendly website

A responsive website design is important because it helps ensure that your website looks great and functions properly on all devices. User experience is a crucial factor when it comes to designing a website. You must convince people about the services and products of your company through the website. Responsive designs have the capability of doing so. A responsive website design is important because it can help improve the user experience on your site.

SEO friendly website

A responsive website design is important because it helps improve your search engine optimisation (SEO). Thus it can help you attract more visitors to your site. Your website rank will go up in any search engine if you make a responsive website design. Again, most web traffic for any website is recorded from mobile devices. Hence for a responsive website, it is easier to get a rank because it can be viewed from mobile apps.

Helps to improve conversion rates

Your website’s main objective is to produce leads. This is crucial contact information that you don’t want to lose, regardless of whether leads are turned into sales on your website or if they sign up for a newsletter. Therefore, quality lead generation depends greatly on how you promote your brand on your website. If website visitors can’t discover the information they require, they are unlikely to convert. With a good graphic design you can fix this issue. 

Improves conversion rates

A responsive website design is important because it can help improve your conversion rate (the percentage of visitors who take an action you want them to take, such as signing up for a newsletter or making a purchase). Again these types of designs help to reduce your bounce rate (the percentage of visitors who leave your site after viewing only one page).

Cost-effective designs

Instead of maintaining separate websites for each device, the companies can get a single website that suits every platform and adapt to every screen size. Thus investment in responsive website designs is a cost-effective option. This serves a dual purpose. Even the cost of the web designers is reduced. They don’t need to put in extra effort for the websites.

Apart from these websites, the website designers also believe that building responsive website designs is easier, and changes can be readily made to these websites as and when required.

Approach Media & More to hire experienced website designers in Caterham. We make beautiful responsive website designs for all types of businesses. To know more, check our website.

Why Graphic Designs Are Important for Website Development?

Why Graphic Designs Are Important for Website Development?

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Graphic designers are creative experts who create visual materials to promote a particular message. Graphic designers are creative experts who create visual materials to promote a particular message. They are in charge of developing visual statements that support particular corporate goals. Web design is gaining prominence nowadays. Graphic designs play an immensely important role in building an attractive, expressive and informative website.

Numerous prospective buyers will come see your brand online, possibly through digital marketing, and won’t physically visit your storefront. They will instead visit your website first to look at your products. With the help of graphic designs you can increase the visual appeal of your website.

Why Graphic Designs Are Important for Website Development?

To know more about the importance of graphic designs in Dorking, read on

Helps to make the site visually attractive

The first thing that draws users’ attention to a website is its visual appeal. the website is the face of the company.  In other words, the artwork, fonts, and colours used on your website can entice visitors to learn further about your services. It ought to pique interest and maintain it. Graphic designers can help with this. They may assist in developing websites that provide the appropriate images to enthral visitors and encourage further exploration.

Helps with better browsing experience

Have you ever experienced a sense of disorientation while viewing a website? Although it could have been appealing at first glance, it wasn’t simple to use. Unless there is a website designing team to handle the design aspect of it, it doesn’t matter how good your developer is at coding. Easy-to-use websites that maximise visitor engagement can be made by web designers. Good web design should prioritise intuitiveness over complexity.

Helps to improve conversion rates

Your website’s main objective is to produce leads. This is crucial contact information that you don’t want to lose, regardless of whether leads are turned into sales on your website or if they sign up for a newsletter. Therefore, quality lead generation depends greatly on how you promote your brand on your website. If website visitors can’t discover the information they require, they are unlikely to convert. With a good graphic design you can fix this issue. 

Improves brand recognition

Your website could serve as the main platform for showcasing your brand. Before continuing to learn more about it, people want to know with whom they are doing business. As soon as they arrive at your website, visitors must understand who you are and what you do. As a result, your website should perfectly complement your brand’s image. While still building a useful website, a web designer will assist in establishing an overall style and appearance that communicates your brand’s essential values. To ensure that buyers keep your brand in mind across all phases of the purchasing process, they employ logos, fonts, and other visual components compatible with your entire brand strategy.

For the best graphic designs in Dorking, approach Media & More. We have a team of specialists who can provide the best graphic designs for your business.

4 Amazing Graphic Design Trends for Social Media Brand Awareness

4 Amazing Graphic Design Trends for Social Media Brand Awareness

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Social media can be the best platform to spread brand awareness among target buyers of a certain business. Social media platforms are easy to access and have an immense impact on our daily life. Hence, you should know how to use graphic design to promote your brand on social media units.

When you hire experts in graphic design in Redhill, you can get complete assistance for all your designing requirements as a part of your brand promotion strategy.

Here are a few tips for you to understand how to use graphic design to promote your brand on social media platforms successfully.

Four Vital Graphic Design Tips To Follow To Build A Strong Branding

Create a Goal

Whether you are designing an infographic or a banner – it is required to create a goal and focus on it while planning the design. Every social media business account should have goals. Thus, the graphical features you want to use on your SM profile must be created keeping those goals in mind. For example, if you want to use your Instagram business account to showcase your latest products and not to share some information, the graphical content must have that uniqueness to attract visitors.

Show Your Creative Excellence

Graphical content must be creative and intriguing. In this highly competitive market, one simple graphic art can help you to win the race and be a leader in your industry. Hence, you must work with graphic designers who have excellent creative skills with a clear idea about the latest design trends. These designs will reflect the persona of your brand clearly to your target audiences and grab their attention easily.

Use Right Colour

It is highly crucial to choose the right colour for your graphic design elements used on social media. These colours must be soothing and refreshing but suitable for your brand’s nature and goals. It is always a good idea to use hues matching the colours used in your brand’s logo. If you are preparing graphical content for special occasions like Christmas or Halloween, you should use colours to represent these special days.

Be Consistent

It is highly required to be consistent with your graphic design ideas for social media promotion. You can build your brand through this without much effort. Use the brand’s colours and fonts to create that consistency and impress your target users easily.

At Media & More, we offer professional and reliable graphic design solutions in Redhill. Our team is ready to design logos, business cards, calendars, banners, and other types of content that use graphical designs.

Please get in touch with us for more information.

Design A Professional Website In 4 Easy Steps

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Design A Professional Website In 4 Easy Steps

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If you are one of the business owners who think that the most vital part of a website is the navigation, it’s high time you debunk the myth. Numerous other features deserve equal importance during website designing. A new professional website is very beneficial for every business as it helps generate new businesses.

If you want to design a professional site, it’s time you start looking for an experienced website designer in your city. They follow all the rules and regulations when designing it, like placing all the vital information about the company in the upper left-hand corner after considering the reading pattern of the users. Your website designer can share a few tips if you want to create a professional web design for your brand.

Few Vital Steps To Follow When Designing A Professional Website

Pay More Importance To Mobile Strategy

Every experienced website designer in Banstead considers the number of visitors using mobile devices to browse through your site before they start designing it. They might even recommend you create a separate mobile version site if most users rely on mobile devices.

Set Your Goals Smartly

If you want to set some smart goals instead of unrealistic ones, ensure they are measurable. Few of the common goals you can focus on are generating more leads, increasing sales, increasing conversion rates, and reducing overheads. If you don’t know the business goals your website can help you achieve, take with your website designer.

Try Open Source Tools

Though there are a few advantages of using a proprietary CMS (content management software), you might end-up paying high license fees to the company. Website designers prefer going the stylish way. They try open-source systems which any trained developer can easily access, like Magento or WordPress.

Add New Content

Instead of copying content from your competitors, develop new and informative content that can easily blend with the web design. Gather as much content as possible before you start implementing the design. The quality of the content you are adding will impact the website’s performance.

These being said, it’s time you follow the easy steps stated above and get in touch with the experienced website designers at Media & More.

Tips To Choose The Right Colour When Making A Business Logo

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Tips To Choose The Right Colour When Making A Business Logo

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The company’s logo is an integral part of a business. It is advisable to choose colours that can complement the logo. There are few online tools available to suggest the best design and colour, depending on your logo. You should consider the colour wheel when choosing a shade which matches your logo. The colours should be from the same colour family or opposite sides of the wheel.

Everyone wants a logo that will help them or their business stand out from their competitors. It creates the first impression on your clients. Choose the right company for logo making, and they will choose the right colour and fonts. If you think that a monochrome theme will render the logo a professional touch, it’s high time you debunk the myth. Colours influence how we feel when we see a business logo.

Choosing A Colour For Your Logo Design? Consider The Points Stated Below

Colour Theory

Colour theory is used to create effective logos. Make sure you choose colours which complement each other. The colour theory is a bit complicated. So, you should choose an experienced logo maker in Banstead. They know the role colours play in conveying a message. If you want your logo to create an eye-catching and bold statement, choose orange, green and purple. Play with variations to know which colour scheme will work the best for your business.

Colour Psychology

Colours also determine human emotions and behaviors so colour psychology plays a very important role when creating a business logo. You should choose colour which can fulfill your business’s brand messaging. Choose yellow to convey warmth and optimism, orange reflects confidence and cheer, red is bold and youthful, and blue communicates strength and dependability. Know the colour psychology and apply it when creating the logo.

Font And Graphics

You don’t have to worry about the font and graphics of your business logo if you choose a reputable company to create it. Contrast is the key when choosing fonts and graphics. It is advisable to choose a light background colour and a contract colour for fonts and graphics. You can even use different shades of the same colour.

Get in touch with the experts at Media and More to create an effective business logo.

What Are The Major Qualities of a Reputed Marketing Agency?

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What Are The Major Qualities of a Reputed Marketing Agency?

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Are you looking for a reputed marketing agency for your business? During your research for a marketing agency in Caterham, you will come across many small and medium-sized marketing companies offering different ranges of digital marketing and traditional marketing strategies. However, a good marketing agency can help promote your products and services positively and affordably to the target audience.

The size of a marketing agency doesn’t determine the capability of the people working in the same. Hence, while selecting the marketing agency for your business, ensure that you check the following qualities. Remember that a good marketing agency can promote your business and help you get financial profit, whereas poor marketing techniques will ruin your image beyond repair.

Top five qualities that a reputed marketing agency must have

Experienced and creative employees

The marketing agency you hire must have experienced employees in the team to help you with strategic marketing decisions. Startup marketing agencies generally have inexperienced marketing people in their team; however, there are companies among the startups where employees are highly creative in providing marketing strategies that can give you a competitive advantage.

Problem-solving skills

A good marketing agency must have effective problem-solving skills. If it cannot solve the marketing problems and suggest strategic marketing decisions, then the marketing agency is certainly not a good one.

Affordable marketing strategies

The marketing strategies offered by the marketing agency must be affordable. If not, it’s not a good decision to select the same. Affordable marketing solutions help to make profitable marketing decisions.

Positive reviews and testimonials

Check the portfolio and the expertise being offered by the marketing agency. Marketing agencies with impressive portfolios are the best ones. You must check the reviews, testimonials and portfolio of the marketing agency before hiring the same. If you get to see positive portfolios, it is certainly a good choice for you.

Define the range of expertise

Before hiring a reputed marketing agency in Caterham, make sure that the people working in the same must have good marketing knowledge and certifications to provide the job. Hiring people with expertise and knowledge is a sign of a good company. You must also check the number of people working for the agency. A good marketing agency needs a strong team of marketers.

Approach Media & More for excellent marketing strategies. We have a strong team of marketing strategists who follow a systematic approach to providing the best marketing solutions. To know more, check our website.

3 Benefits Of Outsourcing Web Design Services In Surrey

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3 Benefits Of Outsourcing Web Design Services In Surrey

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Every company needs a workable website if you want the business to grow. In other words, developing a website is necessary for every business in this continuously evolving world of technology. Since designing a site for a company is quite complicated, it’s time you get in touch with a reputable company offering web design services in Surrey.

Most of them have years of industry presence and know how to prevent the process from becoming too time-consuming or stressful. Some even offer customised services so you can make the most out of website designing. They value their reputation and try to complete the task efficiently and on time. You need much planning even when designing a one-page website.

Planning To Outsource Web Design services In Surrey? Few Benefits You Can Reap

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Use Innovative Tools

Most web design companies value their reputation and use the latest technology and tools when designing a site. They use the latest UIUX trends and technology to update their skillsets. The objective is to outshine their peers in the competitive market. They might also share the latest web design trends. You have the flexibility to choose one according to your budget and business objectives.

Save Money

If you don’t want to waste a major portion of your resources on in-house web designers, you can consider hiring outsourced designers. You can cost-effectively complete the task. Some business owners feel that hiring local professionals for website designing will help them save some money. It is a myth you should debunk if you want to make the most of web design in Surrey. Designing a site needs a lot of experience and expertise, irrespective of the size of your project.

Choose From Numerous Designer

Most web designing companies have numerous web designers and developers working for them. Outsource your project to one of the companies and they will ensure that the best professional with experience in working on similar projects is given the responsibility. They will customise a website design plan that will suit your business objectives and budget. They are also aware of the common web designing mistakes and can avoid those.

Since you are now aware of all the benefits of outsourcing website designing services in Surrey, it’s time you get in touch with the experts at Media & More. A properly designed site will help you generate leads, establish a strong brand and move your business to the next level.

Different Types of Web Pages in An Effective Website

Types of Web Pages

Different Types of Web Pages in An Effective Website

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An effective website with relevant web pages and designs plays an important role in nurturing and helping a business grow leaps and bounds. Irrespective of the nature and size of the business, every business owner must develop website designs that will help highlight the business’s services and products effectively.

If you’ve lately started a new business, then make sure that you approach a professional web designer in Horsham to get your official website designed. There are quite a few relevant web pages that must be designed relevantly to get a functional and responsive business website.

To know more about the relevant web pages, read on. Here’s a list of the same.

5 different types of web pages must be present in a business-relevant website

Types of Web Pages

Informative Homepages

This is the website’s main page and acts as the face cover for your business. The home page helps the visitors get an idea of the products/ services your business offers. Since this is the first visible page, the brand’s name, logo, contact information, relevant pictures of the products, and the navigation buttons to the other pages must be presented perfectly on the homepage. A dull and non-informative homepage will not attract the visitors’ attention and reduce the conversion rate.

E-commerce web page

If you want to sell your products and services online, creating a robust e-commerce page is essential. This should be designed in a customer-friendly manner so that all the categories of products can be browsed well along with price and description. You can highlight discounts and sales on this page. Hire experienced web designers to get the best outcome for this page.

Blog page

This is a page on your website that will help the SEO experts increase your website’s Google ranking. You will be required to post informative blogs on this page. You can also post casual and informative content about your products and offers for your products on the blog page as well.

Portfolio/ products/service pages

This is one of the main pages that every website must have. It should highlight the major products, works or services that the business offers. In the case of a service-based business, the portfolio page must contain many works done by the company. Make sure that this page is visible to every visitor right after the homepage.

Contact pages

A directory or the contact page is the one that is generally present in the last table. However, this should be designed, and sufficient information must be provided to ensure that a customer can immediately contact the executives.

 

To get the best web design in Horsham, hire web designers from Media & More. Our web designers focus on creating personal and engaging websites for all businesses. Check our website for further details.

5 Common Mistakes People Make When Designing Business Cards

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5 Common Mistakes People Make When Designing Business Cards

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An affordable way to promote your brand is through business cards. It acts as a marketing tool to convey business information to your customers. If you want to reap all the benefits offered by business cards, then avoid these common mistakes when designing business cards and make sure it has a good design. A poorly designed card can be fatal for your business, especially start-ups.

There has been a recent change in the way cards are designed due to shift in aesthetics and advancement in technology. If you want to create a good impression on others through business cards, make sure you get in touch with a reputed company designing business cards in Coulsdon. Most of their designers have years of experience and know the common mistakes people make when designing a business card.

Hire Experts When Designing Business Cards And Avoid The Common Mistakes

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Small Font Size

Since most people don’t have the perfect 20/20 vision, small font size is one of the most common mistakes people make when designing business cards. Even if you rely on glasses and contact lenses for accurate vision, make sure the font size is readable.

Bad Choice Of Font

If you think that you can use any font you like for business cards, it’s high time you debunk the myth. The font type depends on the content and type of business. It is advisable not to use Comic Sans when designing a business card for a hospital. The same font will work for daycare centres.

Unusual Paper Shape

Most business owners think that they can stand out from their competitors by creating unique business cards. Even if you are one of them, make sure you use the right paper shape. Choose one which will give your business a more personable and approachable feel.

Paper Type

It is not only about the shape of the paper but even its type is important. The card creates the first impression on your customers. If you print the card on poor quality paper, it will reflect your business in the poor limelight.

Colour Contrast

It might become a challenge for people to see the content in the card if the font colour and background colour are similar. One of the primary things to consider when choosing a colour for business cards is contrast.
Since you are now aware of the common mistakes people make when designing business cards, make sure you approach a reputable company like Media & More for business card designing.