Most Effective Web Design Practices: Features Your Visitors Cannot Ignore

Web Design Practices

Most Effective Web Design Practices: Features Your Visitors Cannot Ignore

8 Pages With Full Responsive and CMS Site

A good website will help your business to stay in the competition for a more extended period. Nonetheless, creating a website that will help you attract traffic and offer a great conversion rate is not easy. There are lots of web design practices that determine the success of a website.

As a business owner, you should know the best web design practice to enjoy the desired ROI. You need to focus on features that will not make your customers confused and, at the same time, will help you to achieve your goals.

Best Web Design Practices

Web Design

Strong Branding

From the logo of your company to the image you use on your website, every single segment should be designed and developed as a part of your business branding. Your website must reflect the type of product or service you offer to your customers. For a company providing minimalist and smart products, the logo, image or headline of the website should be sleek, elegant and practical.

Web Design Practices For Effective CTA

Your website mainly aims to attract viewers, give them information about your products or services, and convert a casual viewer into a strong customer. The role of an effective and robust CTA or Call to Action button is imperative in motivating your viewers to perform an action to go the next levels one after another. This CTA must be positioned in a place that can be easily visible, clear and effective. The objective is to entice your audiences to perform a specific action (Call, send an email or buy products) to increase the conversion rate. The CTA buttons must look unique, alluring and intriguing so that buyers can easily notice and press them.

Fast Loading of Pages

Websites with slow loading time can ruin your online reputation. Visitors feel disgusted to stay on a site that takes too much time to load. To prevent the bounce rate of your website, you need to improve the loading time of your website pages and ensure that your viewers can enjoy a fast service. Use necessary plugins, smaller images, optimise your content – these are few tricks to increase the loading speed of your website. If you already have a website that has a slow loading speed, you can contact web design experts. They will add new features and rectify the existing ones to change the situation.

White Space

Our mind absorbs visual content more rapidly than what it hears. Both written and graphics or images can be absorbed by our mind, which sometimes makes it confused. The presence of too much content on a website can make the page look crowded and confusing. To avoid this issue, you must have adequate white space on your web pages. This white space might refresh your mind and eyes. An experienced and knowledgeable web designer will use this white space carefully and effectively.

Web Design Practices For Smart Navigation

A website with functional and smart navigation always makes visitors happy. You should create an organised and efficient navigation bar that can direct your viewers to the right way as per their requirements. They would love to explore more about your products or services while visiting your website. A functional navigation bar will make their job easy and fast. The navigation bar must have accurate and clear headings that can state information directly. You can also add subcategories under one navigation bar to make browsing easier for your viewers.

Responsive and SEO-Friendly

Nowadays, no one can imagine a website without these two features. A responsive or mobile-friendly website can attract 50% more traffic and earn at least 70% more ROI than a traditional one. On the other hand, being SEO-friendly means you can obtain a higher ranking on SERP, which will make your online presence more potent than ever. Web designers always try to build SEO-friendly responsive websites that are highly profitable for your business.

Media & More offers smart and effective web design solutions in Redhill to match your business needs. Please get in touch with our experts at 01737 400061 for more information.

Responsive Web Design: Why You Need It for Your Business

Responsive Web Design

Responsive Web Design: Why You Need It for Your Business

8 Pages With Full Responsive and CMS Site

This is 2021, and if you still think that a responsive web design is an overrated technical feature, you must reconsider your thoughts about this. Responsive web design is no more a luxury for businesses all over the world. This idea has been dominating the industry of website design for quite a few years.

As an efficient technique of transforming a business’s online presence, responsive web design is completely reliable. A website with this designing feature can be easily browsed, navigated, and used on mobile platforms.

Benefits of Responsive Web Design

Web Design

Make Your Website More Useful

A website with responsive design can be useful, smart, result-driven and customer-centric in all possible manners. Hence, you can expect to have more traffic and a greater conversion rate with such a website for your business. You can use the maximum potential of your website when you prepare it for all kinds of smart devices irrespective of their screen size and purpose.

Responsive Web Design Something for Future

After witnessing the latest improvement in the technology of the mobile phone, it would not be an exaggeration if we say that tomorrow’s world will become completely mobile device-centric. From laptops to Smartphones or Smartwatches – every mobile device will rule our future. Upcoming technological development will help them to become the major controller of our everyday actions. Hence, the idea of investing in responsive website design will help you to prepare your business for the future.

Offer Better Use Experience

Every business aims to make their clients happy with their services. After all, you design and develop websites for humans. The more flexible a website can be, the more viewers it can attract. The technique of responsive design makes your site flexible and easy to browse on various devices, including laptop, desktop, iPad, Smartphones, tablets, and others. That means your users can visit your website to order products, collect information or contact your team from any of these platforms at any time they want. This flexibility will really help your business to grow, and your brand will become popular soon.

Better Connectivity With Responsive Web Design

The growth of your business can be possible when you stay connected to your customers. People love to deal with brands that are responsive and alert. The mobile version of your website allows them to get in touch with your team 24×7. You can offer your clients a flawless customer support service to fulfil all their requirements. This would give your brand a strong position in the industry.

Important for Ranking Factors

Websites that have responsive designs can obtain a faster ranking on SERP. Sites with responsive design usually load faster than other websites. This feature boosts their ranking automatically. You can enjoy a significantly low bounce rate and enjoy a more reliable rate of conversion. With a higher ranking, your website will achieve higher traffic and better ROI.

Smoother SEO Techniques

With a mobile-friendly website, you can easily implement the latest SEO techniques to grab the attention of your target viewers. Since responsive web design allows you to have only one website to maintain, you can plan your SEO strategies with the utmost care and achieve success easily.

Media & More is a well-known company delivering high-end solutions for modern businesses. We have a specially trained team for responsive website design services in Dorking. Please get in touch with us at 01737 400061 if you wish to reap the benefits of this technique.

Tips to Improve the Performance of Your Website including Branding and UX

Branding and UX

Tips to Improve the Performance of Your Website including Branding and UX

8 Pages With Full Responsive and CMS Site

Lockdown and pandemic bring enormous challenges for industries all over the world. Now that the UK is experiencing a bit ease in the current lockdown condition, companies are taking higher initiative to overcome this crisis and achieve the strongest position as soon as possible. While building new strategies for their business, most of the UK companies are focusing on improving their website’s design, branding and UX.

Since these three are highly significant factors in making a business strong in industry; they need expert help and dedicated service.

How to Makes Changes in Present Business after Lockdown

There are certain things that you need to consider while looking for such improvement. Know them and apply the right techniques with the help of the experts of website design and development.

Check the Strength of Your Website’s Branding and UX

A website with a robust and unique user experience will always win the race. On the other hand, no matter how stylish your website looks or how smart the content is; if the UX is poor, it will not provide you with the desired results.

To be on the safer side, you should constantly review your UX and try to upgrade the same as per the latest trends of using websites by consumers. The UX must be changed and evolved to fulfil the transforming needs of your users and make them happy.

Record the common obstacles and keep changing the platform to reduce the same. Set analytical reports to check the current state of UX and plan improvements accordingly to achieve goals faster. These analytics can be used to determine your traffic’s demography, target audiences and their changing browsing patterns too.

You can get a clear idea about which products are selling better and which pages are getting higher traffic through these reports.

Inspect if the Branding and UX is Up to Date and Consistent

With time, your brand should be updated and consistent in the market. This will help your customers to notice your brand everywhere every time. The process is required to improve visibility as well as the strength of the brand itself. You need to review your branding strategies constantly and upgrade the same at a regular interval to make your effort result-driven.

Set your goals and understand the needs of your target audiences. Right branding strategies demand patience, intellect and the capacity of taking decisions based on reviews you have on your hand. The changes you are about to make should be relevant to your business goals.

You must be aware of the shortcomings of your brand and try to overcome the same with fresh and smart strategies. Employ reliable and trained designers to get something highly desirable, unique and customer-centric. From the colour of your logo to the font used on your web pages – everything must be a part of your branding strategy.

Check Your Website’s Design

You can never earn a great position in the market with a faulty or average website design. In this present state of lockdown, this has become even more challenging than ever. Business houses are looking for new design ideas to make their website more stunning and eye-catchy than ever. A practical design system will hold all the key documents of your brand so that you can easily access the same.

Lockdown gave you enough time to look inward and find out the scopes of improvement in the design system. Spend time to have a look at your website pages from a user’s point of view to find out design drawbacks and plan the improvement accordingly. Ensure that your design and marketing team work hand in hand to provide you with the best results.

At Media and More, we offer comprehensive services to our clients regarding their UX, website design and branding needs. For details, kindly get in touch with us at 01737 400061 for more information.

Risky website redesign mistakes that can ruin your seo strategies

Risky website redesign mistakes that can ruin your seo strategies

8 Pages With Full Responsive and CMS Site
website redesign is essential, but that should not put your SEO strategies on high risks. Sometimes, the companies make website redesign mistakes that can cripple their SEO strategies. Before you hire a professional and well-established web designing company for redesigning your website, you need to be sure about a few matters.

Why website redesign necessary?

There are several reasons why a company should go for website redesigning project. Modification of your existing website can make your brand promotion easier and better. Along with the cause, you need to determine when and how the redesigning of the website should be done.

Things to consider for website redesign

Website redesign mistakes you must avoid

Not-optimising the on-page elements

Never forget to optimise the on-page elements of your website while redesigning the same. Non-optimising these elements will keep your renovated website far behind in the list of relevant sites on the SERPs.

Not using SEO-friendly contents

After redesigning the website, it is necessary to add SEO-friendly contents on the same. Whether you are keeping the same content or adding something new; must use relevant keywords and add SEO-friendly elements to the content to make it visible and trendy.

Forgetting about mobile users

Never forget your mobile users. You should always ask for a responsive web design while hiring a team for redesigning your website. The average consumers now spend at least 75% of their time in a day on their mobile phones doing several types of work. The more you can utilise this time, the better conversion rate you can obtain.

Ignore page loading times

No matter how improved or alluring your new website looks, it must not have a long loading time. The lower the loading time, the better user-experience you can offer. Hence, it is necessary to improve the loading time while redesigning the pages. At Media and More, we offer brilliant website redesigning solutions to our clients. No matter what industry you belong, we can offer you smart and relevant web designs to match your requirements and goals. Please get in touch with us 01737 400061 for more information.

The 3 most important post launch phases of a successful website

The 3 most important post launch phases of a successful website

8 Pages With Full Responsive and CMS Site

Almost all business looks for scalable results in terms of lead generation and driving sales. Ensuring the satisfaction of customers with the online experience is another forte it carries. The best option to accomplish all these goals is to invest in a new website or revamping an existing one. It is not so critical to set up the site, as one can always search for an experienced web design company to get the job done with excellence. This is crucial to cultivate it in a way that you can achieve a measurable ROI. It should be nurtured well during the initial days. Individual strategies should be employed to make it work effectively. Here is an overview of the options to grow your website during the first year after launch.

There are three vital phases to be handled well after a website is launched. There are a few areas to work on to make the website a grand success.

Graphic Designer

Things to do to make the most of the 3 phases post website launch

Phase 1: set up and learn about website

This is the phase where you have a lot to do. The most important activities being creating strategies, planning consistent routines and learning to read the data. The first three months are going to be busy, and the tasks you need to accomplish are as follows,

1. Establish KPIs

You need to track the key performance indicators (KPIs) well to drive your business goals right from the time a web design company been assigned to set up your website.

2. Configure tools and accounts

You must use the tools to track the data accurately. This will help you create the reports. Some of the critical tools include Google Analytics, Search Console, Tag Manager, and so on.

3. Keyword strategy

There should be a common keyword strategy to optimise your new and old content for the targeted keywords.

4. Content strategy

Schedule a plan for producing optimised content on a day-to-day basis. As the site will be re-crawled by Google and other search engines, the potential to get re-ranked will increase.

5. Amplify the strategy

Keep on upgrading the plan to help your website drive success.

Phase 2: calculate and adjust the website

The workload for the next step is as follows,

1. Keyword rankings

Keep checking the rankings of the keyword at regular intervals using practical SEO tools.

2. Heatmaps

The heatmap tool is a useful option to be used with Google Analytics to measure the performance of the website. This will also help in making adjustments in the content and design.

3. Content performance

Check whether the content marketing strategy is working with the aid of Google Analytics and fix all the discrepancy in the design and the content.

4. Social media and email performance

Utilise the data to test the performance at different platforms.

5. Goals and events

Set up new events to change the content strategy.

6. Custom dashboards and reports

Set up custom dashboards and reports in Google Analytics for easy and quick website performance.

7. Maintain security and plugins

Routine maintenance and secure websites have compelling SEO advantages.

8. User research and testing

Indulge in some research or opt for A/B testing pages for improving the performance of the site.

Phase 3: expansion

This is the last phase to do the final bits. Here they go,

1. New content

Create original content to engage your audience and drive growth.

2. More content

Putting up the content more frequently will enhance engagement and traffic.

3. Digital advertising

Opt for ad targeting by indulging in paid searches, social media ads, display ads, and so on.

4. Link building

Putting some time and effort in link building can improve the ranking for your site and pages.

5. Guest blog and user-generated content (UGC)

This is a substantial measure to increase community engagement and content production.

6. Micro-influencers

This is another strategy that pays off well.

Top 7 tips for creating the most successful website for your business

Website Design

Top 7 tips for creating the most successful website for your business

In this digital era, your business must have a website, but there are some critical aspects to it which should be considered while deciding on the site. The fundamental confusion occurs in grasping the fine lines between a great website and a successful website. Studies reveal that a visitor only spends an average of 7 seconds on 90% of the sites he/she visits. This anyway signifies that there are only a few precious seconds at your disposal to put up a complete image of your business in a convincing way to a potential customer. It seems to be a critical goal to be accomplished, but if you put an earnest effort to avail one of the best approaches in web design services, then it would be an easy affair.

Here are the 7 critical considerations to set up a benchmark website

Communicate your purpose strongly

You must be aware of your purpose well and must have a clear idea about how to communicate it at its best. Make the communication upfront, neutral, and transparent. The message should deliver your identity and your objective with an intense expression. It should be commanding yet persuasive so that the visitors have your status as the major takeaway. This signifies that even when they have left your site, your vision lingers in their mind. Hene, they come back to you with a requirement.

Make your site navigable

There are certain aspects you must consider to attribute your website with comfortable navigation property. Put the information in a structured way on the website to achieve this aspect. The items in the main menu should be organized in subpages. Set up a path you will like your visitors to take and use promo boxes to lead them to the path. Detect the contact details easily.

Enhance the quality of the content

The content should be of high quality. Now, what that signifies? It means that the content should be interesting to the users and they will love to go through it, and at the same time, it should be search engine friendly as well. There must be lots of images and videos accompanying the content. It is the usual practice of the user to scan the pages thoroughly and so the content must be easily scannable. This requires the titles to be clear and the sentences to be short with a few bullet points, and essential points to be highlighted with Bold and italics.

Website design for faster loading

As the site loads at a faster rate, then it just doesn’t improve user experience also reduces operating costs. So, a faster site will enhance your SEO rankings and will push the website higher in the search results displayed by Google.

Inclusion of a blog

Blogging has a tremendous impact on the popularity of your business website. It helps you to market your knowledge and skill for your service, product and the overall business. It drives traffic to your website as you use more keywords and related phrases to write exciting blogs on subjects that resonate with the target audience. A great blog enhances your page ranking as well.

Go for great website design

Never underestimate the capacity of excellent design to create the lasting fast impression for the potential customers. Using a clean design with the chosen colour palette, and beautiful fonts will reflect the image of your brand and business in a big way.

Mobile-friendly responsive design

Nowadays, websites are viewed in several devices with different screen sizes. Hence, the design should be responsive and mobile-friendly. This signifies that the site automatically gets adjusted to different widths and sizes depending on the type of device. This indeed offers a great viewing experience.
If you are looking for the most effective business website, then try the web design services from Media and More. It will be an impressive experience, no doubt.

Why you need a SEO agency now

Why you need a SEO agency now

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Keyword research

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Learn from google analytics

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SEO for small business

SEO for small business

8 Pages With Full Responsive and CMS Site

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Keyword research

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Learn from google analytics

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Why should you get responsive web design for your start-up?

Website Design - Media & More

Why should you get responsive web design for your start-up?

8 Pages With Full Responsive and CMS Site

Are you a start-up trying to make it big in the highly competitive industry? Well, building a strong online presence can be the ideal way to get your start-up off the ground. Wondering how to stand out from the crowd and become successful? Getting responsive web design in Surrey from a qualified web designer can be the key to achieving this feat.

Wondering why you should invest in a responsive website for your start-up? Read on.

With a stratospheric rise in the usage of mobile phones, every website needs to be user-friendly on a host of devices. Today, people browse websites on numerous devices like smartphones, smart tablets, smart watches as well as car infotainment systems. This makes it essential for your start-up to choose a responsive website which offers a seamless user experience across all devices. Moreover, a responsive website can not only make your site look amazing, but also increase your website traffic.

Here’s everything you need to know about making your site responsive.

Importance of having a responsive website

By far, the most effective and simplest way to ensure your business website is optimised across a host of devices is to opt for responsive website design in Surrey. In addition to making it easier for your business to be found on Google and providing a better user experience, responsive websites have higher conversion rates and lower bounce rates. This means that not only are users likely to click away from your site, but there are chances that they will become customers too.

Top reasons why you should have a responsive web design for your start-up

Google prioritisation

A major reason why you must have a responsive and well-designed website is that Google loves web pages which care for mobile visitors. Google has started migrating sites which follow the best practices for mobile-first indexing. This means that the search engine will use the mobile version of the page for ranking and indexing, to help mobile users find what they are seeking. Having a responsive site is thus essential.

Mobile dominates internet use

Mobile devices account for a majority of the digital time in most global markets, according to latest reports. This denotes that there’s always a smartphone around you which is used or ready to be used for browsing around the internet. So, this is another good reason why you should consider hiring a professional web designer to have a responsive web design in Surrey.

User experience

User experience matters, at times much more than the service or product a business offers. Creating a unique environment for your mobile and tablet visitors can help you gain a strong reputation. When you provide a seamless experience, visitors are encouraged to come back to you. Having a site which offers easy navigation can thus be a great way to achieve a strong online presence.

So, don’t you think investing in a responsive site is indeed the need of the hour? Time to reap the benefits of responsive website design!

How does responsive web design help in getting more conversions?

How does responsive web design help in getting more conversions?

8 Pages With Full Responsive and CMS Site

Does your analytics show low time-on-page along with high bounce rates from mobile users? Are you on the lookout for ways to generate more leads for your business online? Getting responsive web design in Horsham can be the ideal way to provide a flawless experience to your users of different devices. Wondering how can a website’s mobile friendliness boost its conversions? Read on.

In April 2015, Google rolled out the algorithm update of incorporating a website’s mobile friendliness into its SEO ranking factors. Today, Google scans every site and then rates it based on the load times. Rankings can drop in organic search results if the site is not mobile-friendly or the load times are horrible. Owing to this significant change, it is important for businesses to optimise their websites and get a responsive design for mobile users

Here’s everything you need to know about getting a responsive site.

Increasing conversions through responsive web design in Horsham

Responsive web design is a website integrated with a fluid experience over various devices. Having a website which perfectly fits the device it’s being viewed on, will generate conversions in traffic by creating a better user experience

Since you cannot fit everything on smaller screens, the trick with a responsive site is that you need to know what to keep across every layout and what to trim. Keeping the right elements for smaller layouts can boost conversions even more by focusing on the more important aspects.

3 Reasons why businesses should choose responsive web design in Horsham

Responsive web design is a website integrated with a fluid experience over various devices. Having a website which perfectly fits the device it’s being viewed on, will generate conversions in traffic by creating a better user experience

Since you cannot fit everything on smaller screens, the trick with a responsive site is that you need to know what to keep across every layout and what to trim. Keeping the right elements for smaller layouts can boost conversions even more by focusing on the more important aspects.

Getting responsive website design in Horsham is beneficial for every company owing to its efficiency and easy management. Not only is managing two websites less efficient, but even costly in comparison to having one mobile responsive website. Incorporating mobile friendliness in the designing of a website is thus imperative for every business.

A recent study reveals that a significant number of Google searches are presently being performed through mobile devices. This is because the number of people searching the internet and accessing websites via mobile phones continues to rise. It has further been revealed that a majority of users are accessing websites on both desktop and mobile devices. Regardless of the site they visit, experts expect to enjoy a seamless experience and if your site isn’t responsive, they will leave your site.

Time to approach a leading web design agency and get a responsive website!