How AI is Changing the Scenario in the Field of Web Designing?

Web Design

The current age has created a scenario that balances automation and human force. AI, or artificial intelligence, which was the next big thing a few years back, has now become a solution provider for various tasks. After showing its prowess in different fields, it is slowly being developed for the assistance of web designers and developers.

 

The Importance of a Functional Website:

 

At a time that depends heavily on technology, designing a properly functional website is the need of the hour for businesses. It acts as an online inventory that introduces potential customers to the vital details of the business. However, to make it look good and highly functional, it is important to take the help of a professional web designer.

 

The Role of AI in Website Designing:

 

Instead of the traditional concept of web design, many designers are now taking the help of AI. You can find multiple tools supported by artificial intelligence that make web design in Surrey simple. The main benefits of using AI in web designing are discussed below.

 

  • Personalisation: AI can be your best option when giving customers a fully personalised experience. It has the ability to deliver relevant content to different website visitors. AI understands machine learning algorithms better. It helps it understand user preferences and behaviour properly. This later helps provide improved services. This includes product recommendations and targeted messaging.

 

  • Better Data Insight: AI Technology is also useful in collecting and analysing user data. This can be a game-changing benefit for business owners. With the help of the website, they would be able to read the preferences and expectations of the customers. This would help them optimise the website’s layout, content and other design elements.

 

  • Site Performance: While designing a website, a professional needs to ensure that it does not hamper its SEO properties. This can negatively affect the site’s performance and, eventually, the business. With the help of AI, one can optimise the website code. This can improve its loading speed. This helps in faster page loading speed, thereby improving user engagement and taking the website to the top of the search engine.

 

These are a few vital advantages that AI can provide in designing a website. The designers should keep a tab on the modern improvements for an improved web design experience. If you want modern web design assistance from a trusted source, contact Media & More Ltd. We are a well-known web design service in Surrey known for responsive web design services. For more information, you can visit our website today.

The Role of Colours in Web Design: How to Make Your Website More Appealing

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The Role of Colours in Web Design: How to Make Your Website More Appealing

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Colour plays a pivotal role in web design, as it is integral to how people interact with websites. Colour not only helps create a visual aesthetic but also serves as a way to provide information, guide the eye and evoke emotions from the user. It can influence mood, create a sense of harmony or even provide clarity and purpose on a website.

Therefore, the use of colour must be considered carefully when designing websites to ensure that the best possible user experience is achieved.

Create the Focal Point for the Users

One way to effectively use colours is to create a focal point for users on a website. Primary colours such as red, yellow and blue are often used to draw attention to certain important elements within a page. In contrast, other secondary or tertiary colours will be used to complement these elements.

With a strategic selection of different hues and shades, designers can create certain visual effects, such as contrast or depth, which help guide visitors around the page and encourage them to take action.

Convey Brand Identity in Style

Colours are also important when conveying brand identity through website design. Companies often use their own brand colours throughout their site to maintain consistency across various pages and reinforce the brand’s message.
For example, McDonald’s uses its iconic golden arches throughout its website, while Apple adopts its signature black and white logo designs, which have become synonymous with its products.

Affect User Behaviour

Colours can also affect user behaviour when browsing websites too. Studies have shown that warmer tones (such as reds and oranges) raise customer excitement levels more than cooler ones (such as blues). This means that designers should consider what type of emotion they want users to feel when visiting their site—whether it’s calming, inviting or energising—and then choose the appropriate colour palette accordingly.

Similarly, bright saturated colours tend to increase engagement levels more than muted tones; therefore, if higher participation rates are desired, then brighter colour schemes may be employed instead.

Follow the WCAG 2 AA Guidelines

Finally, colour accessibility should always be taken into consideration during web design projects – particularly given recent changes in regulations such as WCAG 2 AA guidelines regarding web accessibility for disabled users. Creating template designs with high contrast ratios between text and background colours is essential for improved legibility for those with impaired vision or colour blindness.

At Media & More, we keep all these factors in mind while selecting the colour pallet for a website design project. Please get in touch with our experts to know in detail about our process and techniques.

Web Design Practices For Smart Navigation

A website with functional and smart navigation always makes visitors happy. You should create an organised and efficient navigation bar that can direct your viewers to the right way as per their requirements. They would love to explore more about your products or services while visiting your website. A functional navigation bar will make their job easy and fast. The navigation bar must have accurate and clear headings that can state information directly. You can also add subcategories under one navigation bar to make browsing easier for your viewers.

Most Effective Web Design Practices: Features Your Visitors Cannot Ignore

Web Design Practices

Most Effective Web Design Practices: Features Your Visitors Cannot Ignore

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A good website will help your business to stay in the competition for a more extended period. Nonetheless, creating a website that will help you attract traffic and offer a great conversion rate is not easy. There are lots of web design practices that determine the success of a website.

As a business owner, you should know the best web design practice to enjoy the desired ROI. You need to focus on features that will not make your customers confused and, at the same time, will help you to achieve your goals.

Best Web Design Practices

Web Design

Strong Branding

From the logo of your company to the image you use on your website, every single segment should be designed and developed as a part of your business branding. Your website must reflect the type of product or service you offer to your customers. For a company providing minimalist and smart products, the logo, image or headline of the website should be sleek, elegant and practical.

Web Design Practices For Effective CTA

Your website mainly aims to attract viewers, give them information about your products or services, and convert a casual viewer into a strong customer. The role of an effective and robust CTA or Call to Action button is imperative in motivating your viewers to perform an action to go the next levels one after another. This CTA must be positioned in a place that can be easily visible, clear and effective. The objective is to entice your audiences to perform a specific action (Call, send an email or buy products) to increase the conversion rate. The CTA buttons must look unique, alluring and intriguing so that buyers can easily notice and press them.

Fast Loading of Pages

Websites with slow loading time can ruin your online reputation. Visitors feel disgusted to stay on a site that takes too much time to load. To prevent the bounce rate of your website, you need to improve the loading time of your website pages and ensure that your viewers can enjoy a fast service. Use necessary plugins, smaller images, optimise your content – these are few tricks to increase the loading speed of your website. If you already have a website that has a slow loading speed, you can contact web design experts. They will add new features and rectify the existing ones to change the situation.

White Space

Our mind absorbs visual content more rapidly than what it hears. Both written and graphics or images can be absorbed by our mind, which sometimes makes it confused. The presence of too much content on a website can make the page look crowded and confusing. To avoid this issue, you must have adequate white space on your web pages. This white space might refresh your mind and eyes. An experienced and knowledgeable web designer will use this white space carefully and effectively.

Web Design Practices For Smart Navigation

A website with functional and smart navigation always makes visitors happy. You should create an organised and efficient navigation bar that can direct your viewers to the right way as per their requirements. They would love to explore more about your products or services while visiting your website. A functional navigation bar will make their job easy and fast. The navigation bar must have accurate and clear headings that can state information directly. You can also add subcategories under one navigation bar to make browsing easier for your viewers.

Responsive and SEO-Friendly

Nowadays, no one can imagine a website without these two features. A responsive or mobile-friendly website can attract 50% more traffic and earn at least 70% more ROI than a traditional one. On the other hand, being SEO-friendly means you can obtain a higher ranking on SERP, which will make your online presence more potent than ever. Web designers always try to build SEO-friendly responsive websites that are highly profitable for your business.

Media & More offers smart and effective web design solutions in Redhill to match your business needs. Please get in touch with our experts at 01737 400061 for more information.

4 Reasons You Need A Responsive Website Design

4 Reasons You Need A Responsive Web Design In Horsham

4 Reasons You Need A Responsive Website Design

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An easy way to make your website mobile-friendly is with a responsive design. The right design will solve many problems for your website. It will improve how your company’s website looks on various devices with different screen sizes. Your visitors will also spend more time on your website, which will help in improving your rank on search results.

Few More Reasons Your Website Needs A Responsive Design

4 Reasons You Need A Responsive Web Design In Horsham

More Mobile Traffic

You will be surprised to know that the top websites get the most traffic from mobile devices. It has become necessary for companies to have websites that their potential customers can view on the small screen without any distorted images. Instead of having a separate website version for mobile users, choose a responsive design, and your site will get better visibility at a lower price.

Fast Loading

Since mobile users generally have short attention spans, you need a website with a responsive design that loads faster. Get in touch with a reputable company for web design in Horsham, and they will create a responsive design for your site. You don’t have to worry about your potential visitors abandoning your web pages because they take more than 3 seconds to load. Online visitors can also become frustrated if the site is hard to navigate.

Less Maintenance

When compared with traditional web designs, a responsive design requires less maintenance, so you save a lot of time in the long run. You don’t have to invest in additional testing and support. To ensure the optimal layout of every screen, a responsive design uses standardised testing methodologies. You don’t have to maintain two content strategies, two design teams or two administrative interfaces.

Faster Mobile Development

You will have to pay for web design services and website development. Making a stand-alone mobile application is more time-consuming than making a responsive website. Time is money for business owners, and developing a responsive website will help them save a lot of time. You also have to invest less to develop a responsive website instead of developing two separate websites for computers and mobile.

Since you are aware of all the benefits of a responsive web design, it’s time you get in touch with the experienced designers at Media & More.

Webflow: Is This the New Beginning of Web Development?

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Webflow: Is This the New Beginning of Web Development?

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The world of web development and designs witnesses transformations every day. Some of them fade away after a while, and some come to rule the industry. The current buzz in the market is Webflow, and it seems that it will be not go anywhere soon.

With so many challenging and complex procedures of web development and designing, experts have been trying to get something easy and quick for many years. Coding seems the most difficult part of this job, and now it can be easier and quicker with this latest technology called webflow.

Webflow - Beginning the New Era of Web Development

Webflow new era of Web Development

What Is Webflow?

Webflow is the latest web design and development tool. You can also call it CMS, an ecommerce and hosting platform. A particular feature or product set represents each aspect of this platform so that users can easily understand and pick the feature as per their needs.

Ensure Clear Navigation

You can capture the interest of your audience and improve dwell time by designing a site that can be easily navigated. Get in touch with a reputable company offering web design services and they will choose a design for clear and concise navigation. You can also expect longer bounce rates if your site offers easy navigation. Your audience won’t feel frustrated if they don’t have to spend more time to dig the information they need.

Why Should You Choose Webflow?

Typically, web designers and developers use different types of tools to execute different types of jobs that include graphics and visual design, coding, prototyping and others. The use of so many complex tools makes the process of web design and development challenging, time-consuming and sometimes daunting for professionals.

The main aim of webflow is to simplify this entire process of web designing by allowing you to design and develop at the same time. This will save you time, give you flexibility and ensure smart results.

Some of the Typical Issues that Web Designers Face

  • Find it is hard to keep the connection between the visual design and the coding.
  • Find it challenging to code animated transitions because of the complexity of these interactions.
  • Creating and optimising designs for different types of screens to support the responsive format of the website.

How Can Webflow Help the Designers in this Journey?

Webflow, being an in-browser designer tool, allows web designers to design, develop and launch visually responsive websites. This is an all-in-one designing platform that helps designers to perform the entire task flawlessly that including mapping the initial ideas to delivering a ready-to-use product for their clients.

How is Webflow Different from Other Design Tools?

  • Here, you do not see the codes and the visual designs separately.
  • Everything you create in the visual editor is powered by JavaScript, HTML and CSS.
  • Webflow allows web designers and developers to reuse CSS classes.
  • It is a platform that offers hosting plans through which you can connect a custom domain and keep hosting your HTML site.

What is the difference between WordPress and Workflow?

WordPress is an open-source content management system or CMS. You have to install this CMS on your hosting server. Webflow is a “Software as a Service” or SaaS application that will manage everything for you.

Get the Best Website Design and Development Service

When you are looking for a smart, easy and efficient service of web design and development, you must trust the experts of this industry. Media & More is one such company. We have vast experience working with the latest applications to create smart and functional websites with mesmerizing designs.

Please get in touch with us for latest updates.

Increase Dwell Time On Your Website With 4 Web Designing Tips

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Increase Dwell Time On Your Website With 4 Web Designing Tips

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Every business owner knows the importance of dwell time. Generally, it refers to the amount of time a person spends on a website after clicking a link on the SERP page and before going back to the search results. You need a web design that will increase the dwell time so that users can find what they need. If the dwell time is long, search engines will assume that your site can be trusted. As a result, your rankings will improve and you will get better placement on search results.

Few Ways You Can Improve Dwell Time On Your Site

Pro Tips Website Design hacks to increase Dwell time

Produce Quality Content

The quality of the content you are providing on your site will determine how much time people will spend there. They will spend more time if the content is valuable. It is your responsibility to ensure that the content you are providing is informative, helpful and engaging. Try to avoid writing promotional content as they are quite dull. You can engage your audience with compelling and entertaining content. If possible, use more videos, photos, quizzes, infographics and compilations.

Ensure Clear Navigation

You can capture the interest of your audience and improve dwell time by designing a site that can be easily navigated. Get in touch with a reputable company offering web design services and they will choose a design for clear and concise navigation. You can also expect longer bounce rates if your site offers easy navigation. Your audience won’t feel frustrated if they don’t have to spend more time to dig the information they need.

Use Videos And Images

There are a few situations when people don’t read content, even if it is of high quality. It generally occurs if the content is too long and does not have breaks. It becomes a challenge for readers to maintain their attention. You can increase the value of your blog post by adding a few images and videos where possible. It also helps in improving the dwell time by captivating your readers.

Optimise Loading Speed

In today’s hectic life, people lack the patience to wait when a site is loading. There is a high chance for them to leave if it takes more than 2 seconds to load. The loading time of a website largely depends on its design. Choose skilled designers as they know the various factors that impact the site load time’s consistency and speed.

Since you now know the various ways the web design can increase the dwell time on your website, it’s time you get in touch with the experts at Media & More.

Choose From The Best Colour Schemes For Your Web Design

Web Design

Choose From The Best Colour Schemes For Your Web Design

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A very powerful tool for web designers is the colour scheme of the site. Colours are powerful enough to change one’s perception. The ones you choose for your personal or business account can make or break the web design look. It also determines how easily you can engage your viewers. Choosing the right colour scheme is very important irrespective of creating an image to support your content or working on a more elaborate project. If you want the site to be inviting, the ones you should use will be different from what you should use if you want the site to be bold and proactive.

The Latest Colour Schemes You Can Choose For Web Design

Web Design

Bright Accent Colours For Web Design

Web designers widely prefer them as you can mix shades of violet and blue with shades of bright accent colours like red and orange. The colour contrast will give your site a unique combination and look. The vivid blue background won’t blend easily with the red and orange accents and immediately draw your viewers’ attention. Get in touch with a reputed web design company in Surrey, and you can rest assured that your viewers will go through the entire page’s content.

Natural And Earthy

Use some natural and earthy colours for your website if you create a design related to sustainability and nature. The colours will make you feel that you are surrounded by a nurturing outdoor scene and soothing blue sky. The ‘down-to-earth’ colour scheme has a pleasant colour combination which comes in handy when designing a website for a business dealing with environmental issues.

Cool And Fresh Web Design

Want to create a refreshing and clean palette for your website? You can use emerald green and dark imperial blue, and they will render it a clean and fresh look. The combination is generally used during web design in Surrey for websites with ocean or a water-related setting. It will convey a reliable and calm image of your business to your online viewers.

Audacious And Vibrant

If you love the beautiful shades of turquoise and coral red and want to include them on your website, combine them with other shades of blue and create an eye-catching design. Your site will get a bold and vibrant look. Cooler blues are considered to be the best bold feature colour by many web designers. Generally, this colour scheme is used when creating a website with a modern-looking and edgy design.

Since you are now aware of the latest colour schemes you can choose from for your website, it’s time you get in touch with the experienced web designers at Media & More. Please get in touch with us at 01737 400061 for highly creative results with unique customer service.

5 Inspiring Graphic Design Trends for 2021

Graphic Design

5 Inspiring Graphic Design Trends for 2021

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Graphic design is not only for the movie business. Even a small corporate house can use this form of art to promote its brand. A well created graphic design can help you to communicate with your target audiences with style and elegance and share your views with them in a unique way. The ever-changing trends of this field make it relevant for modern digital advertising projects.

Each year a new trend in graphic design comes with the scope for a reset. Hence, you can expect to see something fresh and more creative in 2021 than those in 2020.

Why is Graphic Design Special?

The idea of using graphic design in business or marketing is all about transforming something average into something unique and more impressive. Whether it is a poster of an upcoming event of your company or the product launch banner of your new brand – with excellent graphical works, you can add more aesthetical value to your projects.

Most Powerful Graphic Design Trends of This Time

Use of Muted Colour Palates For Graphic Design

Colours with low saturation are known as muted colour in the graphic designing field. They are the opposite of vivid colours. These colours feel organic and safe in all types of designs and give you a vibe of nostalgia. This is why health and wellness brands often pick these colours while preparing their logo, banners or other graphical elements.

Shapes from Your Geometry Book

2020 was the year when we had seen the use of floating and abstract shapes in this world of graphic design. This year designers choose their shapes directly from your geometry books. From cute triangles to intriguing half-circles – you can see the use of various geometrical shapes to create eye-catchy designs. These hard-edged and rigid shapes look nice with soft and subtle colour palates.

Use of Data Visualisation

Whether you wish your audiences to see the percentage of your ongoing social media followers or the number of happy clients you have served within the last six months – graphic designers can do so. They use the technique of data visualisation to highlight various data through simple designs to make them easy to understand for your regular viewers. Your visitors can check these data and understand your point of view clearly without spending a lot of time reading big articles and blogs.

Classic Serif Fonts

The use of classic serif fonts is back in 2021. These fonts look dramatic, elegant and classic. You can see the use of these fonts for graphical illustrations for fashion houses and interior decoration companies where such elegance and class play a vital role.

3D Graphic Design

This is probably one trend that you can see every year on the list. However, it gets cooler and better with every version. Companies that have the most modern technological advances can produce the best 3D design for their clients.

If you wish to get flawless graphic design service in Dorking, Media & More is the right choice. Please get in touch with us at 01737 400061 for highly creative results with unique customer service.

Tips and Techniques to Design a Small Business Websites

Small Business Websites

Tips and Techniques to Design a Small Business Websites

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Be it any small business, establishing an online identity is essential in this competitive industry. It opens up different possibilities, besides providing a platform for them to showcase their products and service. But most importantly, it helps with modern-day marketing and brand exposure. Online small business websites increase the customer reach and help the brand distinguish itself from others. Consequently, they can reap long-term profits and benefits. Consult the Web Design Company in Horsham for the guaranteed outcome and professional services.

If you plan to build a new startup business website, you can follow this detailed guide to go about the procedure successfully. This way, you can effectively compete in the online marketplace.  

A Complete Guide to Building Small Business Websites

Obtaining a domain name for small business websites

Also known as the website address, it is the entry point to your website. It helps you make a good impression on all for search engine optimisation and usability purpose. You can follow these tips while deciding on a domain name- 

  • Easy to spell 
  • Use proper domain name extensions 
  • Keep it short  
  • Avoid numbers 
  • Make it memorable 
  • Research for future growth 
  • Check pricings 
  • Create SEO friendly URL  
  • Avoid nonsensical names 
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Purchase small business websites

Next, you have to purchase a scalable website hosting company that can offer high tech, advanced support. This is essential to create visibility of the website on the internet.

You have to connect your domain name to the hosting provider. Then, when the users visit your website address, they can see your website, which you store in the hosting account.  

There are different hosting providers that you can choose from in the market.  

Business description

Prominently displaying a clear business description is essential. Since it is a small business, you do not want your consumers to get confused. You can also use banners for visual representation for the homepage. Also, ensure that your main and footer navigation menus have the link to “About Us” so that people are directed to the page directly after clicking on it.

Content implementation for small business websites

This is a significant step to leverage user engagement. You should use a good CMS or content management system to manage digital content and maintain your website without acquiring technical knowledge. You can design the CMS or customise it for better user-friendliness, extensibility and budget.

WordPress is a popular CMS system, open-source, versatile and with active support from an extensive online community. In addition, you can use plugins from WordPress to improve your website functionality.

Choosing an E-Commerce platform

If you plan to sell goods and products, you can take support from a reliable e-commerce business platform for secure financial transactions. There are different e-commerce platforms to choose from, such as WooCommerce, Shopify, Business Squarespace etc. 

The other steps that are necessary to set up a robust small business website include the following –

  • Hire Web Design Services for designing a user-friendly interface 
  • Optimisation of the website 
  • Implement SEO strategies and keyword research  
  • Publish the content regularly 
  • Install webmaster tools 
  • Follow a proper website maintenance plan

For more information, you can consult Media and More for bespoke website design solutions in Horsham. Generate more business with help from our expert strategists and designers.

Please get in touch with our team at 01737 400061 to know about our web designing services.

Latest Graphic Design Trends for 2021

Graphic Design

Latest Graphic Design Trends for 2021

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The design makes our world more unique and understandable. On the other hand, trends give us a position in time. We can achieve a place in time in a unique way by following the current graphic design trends in 2021.

Thanks to those brilliant and talented graphics designers working all across the globe who are trying to present some of the most creative and stunning design trends for businesses worldwide. Most importantly, their collective effort gives us a chance to experience some excellent transformation of old design ideas and the amalgamation of old and new styles to create something magical, relevant, reflexive and efficient for businesses.

Most Striking Graphic Design Trends

Graphic Designer

Abstract Psychedelia in Graphic Design

This trend allows the designers to think freely and express their minds without the conventional diction of designing. Psychedelia is deeply associated with creative experimentation that reflects one’s mind regarding the social happening around. This idea fosters freedom and lets the designers think and express their thoughts with colours and abstract design ideas.

Symbol Revival in Graphic Design

Symbols have special space in the history of design. Even a small red dot or a tri-coloured bar on a waving banner can depict a special message to all. The use of such symbols in graphic design is an old trend, but this year it makes more sense. Modern graphic designers modernise classic symbols and virtual motifs to create something magnificent for particular brands.

Retro Futurism

This trend symbolises the si-fi dream of a former time. It is appealing for this era because of its brilliant way to depict how the past got us wrong. By 2021, we were supposed to travel by flying cars and have robot maids; but this didn’t happen. But in the case of graphics design, experts, use this strong and prevalent style of retro-futurism in graphic designing to create something positive and unique and express ideas that can lead the future. Bright colours, curves and computer-inspired typography are the main characteristics of this retro-futurism trend.

Flawless Surrealism

The use of surrealism in graphic design is a common trend. However, in 2021, you can see an augmentation in this trend where the designers like to use various surreal images and concepts to create something creative and imagery. In 2021, graphic designers are expecting the ongoing social anxiety and depression (because of a pandemic) through surrealist collages. In these designs, images would be normal when you separate them, but if you see them together, they can create a completely different impact on your mind.

Only top graphic designers with in-depth knowledge, excellent creative sense and vast experience can give you something exclusive and striking.

At Media & More, you can meet such highly qualified graphic designers in Dorking. These experts can give you designs that match the trend with unique style and form. As a top digital marketing company, we can offer you seamless website design and development services too.
For more information, kindly get in touch with us at 01737 400061 to know about our graphic designing services.